About Experian Marketing Services, LLC
Experian Marketing Solutions, LLC (“Experian” or “we”) is a leading global provider of consumer data and insights helping companies and organizations interact and engage intelligently with today’s empowered and connected consumers. Using our data and technology, organizations provide personalized and targeted offers and messages across all marketing channels to deepen customer loyalty by providing consumers more relevant products and services.
Experian is a trusted partner for the world’s most recognizable brands. We serve industries like retail, financial services, telecommunications, insurance, travel and hospitality, media and entertainment, and consumer products — as well as advertising agencies and other marketing services providers that serve these industries.
It all starts with data. Experian draws on five decades of experience providing organizations with marketing products, services and insights derived from consumer information. We maintain and analyze information about consumer buying decisions, and we also collect consumer information from original sources. These sources include self-reported consumer survey information, aggregated consumer panel data, information from websites and mobile apps, and public records and historical retail purchases. We also have consumer information that is inferred from other data using statistical analysis.
The common types of consumer information Experian maintains are listed below, with examples from these general categories:
Experian Marketing Services’ data comes from sources such as:
From our data sources, as well as calculations and insights from it, we also derive information pertaining to:
Our Data Collection Practices
Experian is a leader in the marketing services industry, so we adopt and implement best practices and diligently seek to follow all laws governing the acquisition, compilation and distribution of consumer data. These practices include careful screening of data sources, ongoing internal audits, and appropriate consumer notice and choice.
Our Data Quality
Experian employs rigorous data testing, including applying proprietary models and algorithms, in our efforts to maintain only the most accurate data. We have developed proprietary confidence codes to help us maintain the most complete and high-quality consumer information available. Our processes assure proper consideration is given to consumer interests, laws, industry rules, regulations, and guidelines and ethical principles that affect our data usage.
Our Approach to Privacy