White Paper: Universe Expansion - Growth Strategies in the Evolving Consumer Market
Tags: Consumer Information, Customer Acquisition
As the economy gains strength, lenders are engaging in an increasingly fierce competition to entice the best candidates to their portfolios and to grow their lending business.
This is why Experian firmly believes that there exist viable populations of consumers to target within near-prime. It is imperative that lenders redefine their targeting/underwriting strategies to prospect and acquire in the near prime space. A variety of prospecting strategies are now available that compliment and expand on a lender's current growth initiatives--now is the time to ensure that optimal strategies are in place and that opportunities within near-prime are not overlooked.