There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of opportunities for automotive manufacturers to market their vehicles to prospective buyers. But not every vehicle is going to meet the needs and wants of every car buyer. So, how do automotive brand marketers reach the individuals most likely to be interested in their products? Simply put, it comes down to better understanding the brand’s audience. But, today’s digitally-driven world creates a significant challenge for brand marketers – the overreliance on mobile devices and digital channels creates hundreds of digital touchpoints for brand marketers to consider. But, the data also creates an opportunity. If automotive marketers can bridge the gap between online and offline touchpoints, they’ll be better positioned to develop messages that resonate with their desired audience and deliver communications through the most effective channels. The end result? More meaningful interaction with potential car buyers. To get there, automotive marketers need to consider these concepts: Navigate the identity resolution process The secret to a more relevant conversation begins and ends with knowing who you are addressing. People interact with brands through a variety of channels. For example, a person may see an advertisement for a new vehicle on their smartphone, later research the same vehicle at home on their desktop or on a mobile app and test drive the vehicle a few days later. The automotive marketer that can reconcile these three different interactions will be able to deliver relevant advertisements to the individual and cut down on wasted advertising spend. Knowledge-based identity resolution is what allows you to be smarter with your marketing. Present the right offer People are bombarded with hundreds, if not thousands, of advertisements daily. Automotive marketers need to cut through the noise and deliver messages that resonate with the target audience – whether it’s through e-newsletters, 30-second TV spots, banner ads or direct mail pieces. If automotive manufacturers miss the mark, it could lead to a frustrated consumer and poor brand reputation. For instance, an automotive marketer would not want to advertise the latest minivan to a couple who are empty nesters. Create customer loyalty It’s important to stay on top of current market statistics and data to fine-tune marketing campaigns. Vehicle ownership and purchase patterns can vary greatly in each market, and that means brands might need to fine-tune long-term loyalty strategies. A loyalty program that works in the Northeast might not work well for the Midwest market based on car buying patterns and the reasons behind owning a car. Data can help prioritize resources in areas with the highest potential for sales growth. Experian Marketing EngineTM helps automotive manufacturers engage customers across every channel while making the most of a marketing budget. It’s designed to seamlessly collect, consolidate and use customer data by connecting offline and online identifiers to create a single customer view. Experian’s North American Vehicle Database alone has over 11 billion records and over 900 million vehicles, of which over 68 million are Canadian vehicles. Marketing Engine leverages automotive specific insights, including vehicle purchase behaviors and ownership data, and combines that with other marketing data such as demographics and lifestyle interests. These automotive tools provide a more unified approach so that brands can make more informed decisions, gain and retain new customers, and drive sales. Learn more at https://www.experian.com/automotive/marketing.

Experian and Oliver Wyman have joined forces to launch Ascend CECL Forecaster to help financial institutions of all sizes forecast lifetime credit losses.

Have you seen the latest TCPA class action lawsuit? Now more than ever, it’s crucial to build effective and cost-efficient contact strategies. But how?

How well can you identify and rank your current customer population? Are you leveraging that insight to acquire new customers, manage current customers and prioritize collections efforts? If so, you’re probably using custom models in your business strategy. But if your organization is like many businesses, you may use a more traditional approach. In our highly competitive market, strategy and decisions must be based on the right data and insights. No excuses. The data is there, and we can help you turn it into actionable insights. Implementing a custom model can maximize your return on investment and help you make more profitable business decisions — now and in the future.

Digital channels create convenience for consumers. However fraudsters prey on inexperienced or low-bandwidth teams without appropriate fraud tools.

The next recession is a matter of when, not if. As the economy shifts, so will the priorities for your portfolio, so now is the time to strategize.

Americans of all ages have felt the effects of the Great Recession, making it imperative to begin recession proofing for the next economic downturn.

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It’s important for lenders to get a comprehensive view to find the most qualified candidates. Using alternative credit data can expand your choices.

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Debt management is becoming increasingly complex. People don’t answer their phones anymore. There are many, many communication channels available (email, text, website, etc.) and just as many preferences from consumers regarding how they communicate.

Once you have kids, your bank accounts will never be the same. From child care to college, American parents spend, on average, over $233,000 raising a child from birth through age 17. While moms and dads are facing the same pile of bills, they often don’t see eye to eye on financial matters. In lieu of Father’s Day, where spending falls $8 million behind Mother’s Day (sorry dads!), we’re breaking down the different spending habits of each parent: Who pays the bills? With 80% of mothers working full time, the days of traditional gender roles are behind us. As both parents share the task of caring for the children, they also both take on the burden of paying household bills. According to Pew Research, when asked to name their kids’ main financial provider, 45% of parents agreed they split the role equally. Many partners are finding it more logical to evenly contribute to shared joint expenses to avoid fighting over finances. However, others feel costs should be divvied up according to how much each partner makes. What do they splurge on? While most parents agree that they rarely spend money on themselves, splurge items between moms and dads differ. When they do indulge, moms often purchase clothes, meals out and beauty treatments. Dads, on the other hand, are more likely to binge on gadgets and entertainment. According to a recent survey on millennial dads, there’s a strong correlation between the domestic tasks they’re taking on and how they’re spending their money. For instance, most dads are involved in buying their children’s books, toys and electronics, as well as footing the bill for their leisure activities. Who are they more likely to spend on? No parent wants to admit favoritism. However, research from the Journal of Consumer Psychology found that you’re more likely to spend money on your daughter if you’re a woman and more likely to spend on your son if you’re a man. The suggested reasoning behind this is that women can more easily identify with their daughters and men with their sons. Overall, parents today are spending more on their children than previous generations as the cost of having children in the U.S. has exponentially grown. How are they spending? When it comes to money management both moms and dads claim to be the “saver” and label the other as the “spender.” However, according to Experian research, there are financial health gaps between men and women, specifically when it pertains to credit. For example, women have 11% less average debt than men, a higher average VantageScore® credit score and the same revolving debt utilization of 30%. Even with more credit cards, women have fewer overall debts and are managing to pay those debts on time. There’s no definite way to say whether moms are spending “better” than dads, or vice versa. Rather, each parent has their own strengths and weaknesses when it comes to allocating money and managing expenses.