How Lenders Can Grow their Portfolio with Consumer Permissioned Data

by Laura Burrows 6 min read October 24, 2022

Today’s top lenders use traditional and alternative credit data1 – or expanded Fair Credit Reporting Act (FCRA) regulated data – including consumer permissioned data, to enhance their credit decisioning. The ability to gain a more complete and timely understanding of consumers’ financial situation allows lenders to better gauge creditworthiness, make faster decisions and grow their portfolios without taking on additional risk.

Why lenders need to go beyond traditional credit data

Traditional credit data is — and will remain — important to understanding the likelihood that a borrower will repay a loan as agreed.

However, lenders who solely base credit decisions on traditional credit data and scores may overlook creditworthy consumers who don’t qualify for a credit score — sometimes called unscorable or credit invisible consumers.

Additionally, they may be spending time and money on manual reviews for applications that are low risk and should be automatically approved. Or extending offers that aren’t a good fit.

What is consumer permissioned data?

Consumer permissioned data, or user permissioned data, includes transactional and account-level data, often from a bank, credit union or brokerage account, that a consumer gives permission to view and use in credit decisioning.

To access the data, lenders create secure connections to financial institutions or data aggregators. The process and approach give consumers the power to authorize (and later retract) access to accounts of their choosing — putting them in control of their personal information — while setting up security measures that keep their information secure.

In return for sharing access to their account information, consumers may qualify for more financial products and better terms on credit offers.

What does consumer permissioned data include?

Consumers can choose to share different types of information with lenders, including their account balances and transaction history. While there may be other sources for estimated or historic account-level data, permissioned data can be updated in real-time to give lenders the most accurate and timely view of a consumer’s finances.

There is also a wealth of information available within these transaction records. For example, consumers can use Experian Boost™ to get credit for non-traditional bills, including phone, utility, rent and streaming service payments.

These bills generally don’t appear in traditional credit reports and don’t impact every type of credit score. But seeing a consumer’s history of making these payments can be important for understanding their overall creditworthiness.

What are the benefits of leveraging consumer permissioned data?

You can incorporate consumer permissioned data into custom lending models, including the latest explainable machine learning models. As part of a loan origination system, the data can help with:

Portfolio expansion

Accessing and using new data can expand your lending universe in several ways. There are an estimated 28 million U.S. adults who don’t have a credit file at the bureaus, and an additional 21 million who have a credit file but lack enough information to be scorable by conventional scoring models. These people aren’t necessarily a credit risk — they’re simply an unknown. Increased insights can help you understand the real risk and make an informed decision.

Additionally, a deeper insight into consumers’ creditworthiness allows you to swap in applications that are a good credit risk. In other words, approving applications that you wouldn’t have been able to approve with an older credit decision process.

Increase financial inclusion

Many credit invisibles and thin-file applicants also fall into historically marginalized groups.2

  • Almost a third of adults in low-income neighborhoods are credit invisible.3
  • Black Americans are much more likely (1.8 times) to be credit invisible or unscorable than white Americans.4
  • Recent immigrants may have trouble accessing credit in the U.S., even if they had a good credit history in their home country.5

As a result, using consumer permissioned data to expand your portfolio can align with your financial inclusion efforts. It’s one example of how financial inclusion is good for business and society.

Enhance decisioning and minimize risk

Consumer-permissioned data can also improve and expand automated decisions, which can be important throughout the entire loan underwriting journey. In particular, you may be able to:

  • Verify income faster: By linking to consumers’ accounts and reviewing deposits, lenders can quickly verify their income and ability to pay.
  • Make better decisions: Consumer permissioned data also give lenders a new lens for understanding an applicant’s credit risk, which can let you say yes more often without taking on additional risk.
  • Process more applications: A better understanding of applicants’ credit risk can also decrease how many applications you send to manual review, which allows you to process more applications using the same resources.
  • Increase customer satisfaction: Put it all together, and faster decisions and more approvals lead to happier customers.

While consumer permissioned data can play a role in all of these, it’s not the only type of alternative data that lenders use to grow their portfolios.

What are other types of alternative data sources?

In addition to consumer permissioned data, alternative credit data can include information from:

  • Alternative financial services: Credit data from alternative financial services firms includes information on small-dollar installment loans, single-payment loans, point-of-sale financing, auto title loans and rent-to-own agreements.
  • Rental agreement: Rent payment data from landlords, property managers, collection companies and rent payment services.
  • Public records: Full-file public records go beyond what’s in a consumer’s credit report and can include professional and occupational licenses, property deeds and address history.

Why partner with Experian?

As an industry leader in consumer credit and data analytics, Experian is continuously building on its legacy in the credit space to help lenders access and use various types of alternative data. Along with Experian Boost™ for consumer permissioned data, Experian RentBureau and Clarity Services are trusted sources of alternative data that comply with the FCRA.

Experian also offers services for lenders that want help understanding and using the data for marketing, lending and collections. For originations, the Lift Premium™ credit model can use alternative credit data to score over 65% of traditionally credit-invisible consumers.

Expand your lending universe

Lenders are turning to new data sources to expand their portfolios and remain competitive. The results can provide a win-win, as lenders can increase approvals and decrease application processing times without taking on more risk. At the same time, these new strategies are helping financial inclusion efforts and allowing more people to access the credit they need.

1When we refer to “Alternative Credit Data,” this refers to the use of alternative data and its appropriate use in consumer credit lending decisions, as regulated by the Fair Credit Reporting Act. Hence, the term “Expanded FCRA Data” may also apply in this instance and both can be used interchangeably.
2-5Oliver Wyman (2022).Driving Growth With Greater Credit Access

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Ask the Expert: A closer look at financial inclusion with Corliss Hill and Dr. Vaneesha Dutra

Consumer visibility is changing Roughly 45 million Americans, or 1 in 5 consumers, are considered credit invisible or unscoreable.[1] They’re working, paying bills and participating in the economy, yet many are not fully visible during the lending process. That creates both a visibility challenge and a growth opportunity for lenders. In this Ask the Expert session, Corliss Hill, Senior Director, Inclusion and Belonging at Experian, joins Dr. Vaneesha Dutra, Endowed Professor of Finance at Morehouse College, to discuss how evolving consumer behaviors are reshaping conversations around financial inclusion and lending decisions. For lenders, visibility matters because confident decisions depend on reliable context and insight. Broader consumer signals can help institutions better understand repayment behaviors, financial stability and consumer capacity. “The benefit of banks using alternative data is that they capture a very significant and new consumer base. That's 20% of the population, 45 million Americans.”Dr. Vaneesha Dutra, Endowed Professor of Finance A more complete understanding of today’s consumers Today’s consumers often manage obligations across a wide range of payment types and financial channels, creating additional signals through cash flow activity, recurring payments and consumer-permissioned financial data. Rent, utilities, subscriptions and mobile phone payments can all provide meaningful insight into how consumers manage their financial lives. What’s changing isn’t the need for risk assessment. It’s the amount of consumer behavior lenders can now evaluate. For example, a consumer experiencing temporary financial disruption may fall behind on certain obligations while continuing to consistently pay rent, utilities and phone bills. Those recurring payment behaviors can provide important context into financial priorities and stability. “These are consumers that pay rent on time every month, pay utilities every month on time and meet many other financial obligations in a timely manner.”Dr. Vaneesha Dutra, Endowed Professor of Finance From visibility to more-informed decisioning Broader consumer insights may help lenders move from limited visibility to more informed decisioning. The conversation shifts when lenders move from asking: “Should we take a risk on this consumer?” to: “Do we have enough information to fully understand this consumer?” That broader context can help institutions: Strengthen risk assessment. Identify financially active consumers with strong repayment behaviors. Support more informed lending strategies. Alternative data isn’t about replacing established credit approaches. It’s about helping lenders build on trusted credit foundations with additional context and insight. Responsible lending starts with better context For lenders, the path forward is practical and actionable. As lenders evaluate broader consumer behaviors, three priorities become increasingly important: Modernize data strategies Incorporate broader consumer signals alongside existing credit data to create a more holistic view of repayment behavior and financial stability. Engage consumers earlier Earlier intervention may help lenders better support consumers before financial challenges become more severe. Create pathways to financial access Smaller lending opportunities can help consumers establish stronger financial profiles and demonstrate positive repayment behaviors over time. The institutions that lead will be the ones that can combine strong risk practices with a broader understanding of consumer behavior. Whitepaper: Bridging the credit divide: income, risk and inclusion in consumer finance Building on the themes discussed in this Ask the Expert session, Dr. Dutra explores how demographic shifts, evolving borrower behaviors and broader consumer visibility are reshaping lending strategies and what they mean for lenders seeking to balance growth, risk management and financial inclusion. Download whitepaper Explore alternative data with Experian Experian can help lenders combine broader consumer insights with trusted credit data to strengthen decisioning, improve risk assessment and support more-informed lending strategies. With solutions spanning identity, cash flow and advanced analytics, lenders can gain a more complete view of consumer behavior and expand access to credit with greater confidence. Learn more Watch episode 1 About our experts Corliss Hill Senior Director, Belonging Business Partner, Experian Corliss Hill is a collaborative leader well-versed in working with executive stakeholders, crossfunctional teams, external partners and community organizations to design and deliver initiatives and programs that create sustainable impact. With over 25 years of extensive experience in multicultural marketing, communications, PR and inclusion and belonging initiatives, she is dedicated to advancing equitable access to financial. Her mission is to drive impactful marketing initiatives that foster meaningful change and address systemic barriers to inclusion and the communities they serve.Hill has been a part of the Experian family since 2021, and resides in Atlanta with her daughter who is a rising 11-year-old entrepreneur. Vaneesha Dutra, Ph.D. Endowed Professor of Finance and Associate Dean, Morehouse College Vaneesha Dutra, Ph.D., serves as Associate Dean in the Division of Business and Economics. With more than 20 years of experience spanning higher education, banking and real estate, Dr. Dutra’s work focuses on the racial and gender wealth gap, financial literacy and financial decision-making. She is an active researcher and consultant whose work has earned numerous grants and fellowships, including serving as the inaugural Tracy A. Pruitt Visiting Research Faculty Fellow at the Wharton School of Business. Dr. Dutra has also been named a Research Faculty Fellow for both the Center for Black Entrepreneurship and the PNC Bank Center for Entrepreneurship. [1] Consumer Financial Protection Bureau, Expanding access to credit.

Published: July 13, 2026 by Julie.JLee@experian.com