Financial Inclusion is Still the Key to Empowering Financial Futures

by Corliss Hill 4 min read March 28, 2025

Many organizations remain committed to financial inclusion to create better outcomes for underrepresented consumers and small businesses by unlocking barriers to financial well-being and closing the wealth gap. Organizations like credit unions, Community Development Financial Institutions (CDFIs), and Minority Deposit Institutions (MDIs) live by these values. These lenders work hard to ensure these values are reflected in the products and services they offer and in how they attract and interact with customers.

While funding from the federal government is being scaled back for many of these community-based financial institutions, Experian is scaling up! We’re still here to support CDFIs, Credit Unions, and their members, along their financial inclusion journey.

The cross-walk between DEIB and financial inclusion

Although Diversity, Equity, Inclusion and Belonging (DEIB) and financial inclusion involve different strategies, there’s an undeniable connection that should ultimately be tied to a business’s overall goal and mission. The communities that are historically underrepresented and underpaid in the workforce – including Black Americans, Hispanic/Latinos, and rural white Americans – also tend to be marginalized by the established financial system.

Financial institutions that work to address the inequities within their organizations and promote financial inclusion may find that these efforts complement each other.

DEIB policies help promote and support individuals and groups regardless of their backgrounds or differences. While financial inclusion is less specific to a company or organization, instead it describes the strategic approach and efforts that allow people to affordably and readily access financial products, services, and systems.

The impact of financial inclusion

Lenders can promote financial inclusion in different ways. A bank can change the requirements or fees for one of its accounts to better align with the needs of people who are currently unbanked. Or it can offer a solution to help people who are credit invisible, or unscoreable by conventional credit scoring models, establish their credit files for the first time.

Financial institutions also use non-traditional data scoring to lend to applicants that conventional scoring models can’t score. By incorporating alternative credit data[1] (also known as expanded FCRA-regulated data) into their marketing and underwriting, lenders can expand their lending universe without taking on additional risk.

Financial inclusion efforts for all

Experian is a champion of financial inclusion by supporting both financial institutions and consumers. Through our Inclusion Forward – Experian Empowering Opportunitiesinitiative, we work directly with lenders to reach underserved communities and extend greater credit access to consumers. We also offer various tools to help consumers build and understand their credit, and to help financial institutions reach underrepresented communities.

We provide individuals with everything from financial inclusion solutions to literacy education to insights about their own financial profile, along with ways to help underrepresented communities improve their financial wellness.*

One way that we are doing this is through our consumer programs called Experian G and Experian Boost® –that are available for free through the Experian app. These first-of-their-kind programs work together to help consumers improve their credit profile. Experian Go helps individuals establish a credit file, while Experian Boost assists with adding tradelines to an existing credit file. For example, with Experian Boost, individuals can connect positive payments to utility, rent, streaming services, and other accounts to improve their credit scores.

Membership with Experian helps consumers monitor their credit, manage their money, and find ways to save money, including shopping for insurance. In fact, consumers saved an average of $828 per year when they switched and saved through Experian Insurance Marketplace.[2]

Working together to create financial empowerment

There’s no magic solution to undoing the decades of policies and prejudices that have kept certain communities unable to fully access our financial and credit systems. But financial institutions like credit unions, CDFIs and MDIs take steps every day to drive financial inclusion and help underrepresented communities. These values are a part of their business DNA, and Experian is here to help keep their legacy alive.

Whether you’ve established your strategy or need help with implementation, we can help you enhance your financial inclusion efforts. Learn more about our helpful solutions. Experian will point you in the right direction to business growth.

[1] Using Alternative Credit Data for Credit Underwriting.

[2] Experian research.

*Experian Boost: Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Learn more.

Related Posts

AI Agent Identity Verification: How to Verify AI Agents in Digital Transactions

AI agents are changing the way consumers interact with businesses online. Learn how you can establish greater confidence in AI transactions.

August 26, 2026 by Laura Burrows
Ask the Expert: Turning Insight into Advantage with Michelle Goeppner and David Elmore

What if some of your best potential borrowers are the ones your traditional credit strategy can't fully see? A credit score can tell lenders a lot about a consumer, but it doesn't always capture the full picture of how someone is managing their financial life. For consumers with nontraditional income patterns or limited credit histories, that incomplete view can mean missed opportunities. In this Ask the Expert session, David Elmore of Experian talks with Michelle Goeppner, Chief Lending Officer at Vantage West Credit Union, about how alternative data can provide additional context around consumer risk, uncover opportunities traditional data alone might miss and help lenders expand their reach without disrupting strategies that already work. Who could lenders be missing? That question is especially important when a consumer’s financial life doesn’t fit neatly into a traditional credit profile. Take gig workers. Someone driving for Uber or delivering for DoorDash likely has a different income pattern than a salaried employee — irregular, seasonal, spread across platforms. That doesn't mean they aren't reliably managing bills, rent and other obligations. It just means a traditional file may not show it. Goeppner has a name for the risk of overlooking that context: FOMM — Fear of Missing Members. You've heard of FOMO — Fear of Missing Out. I think about it as FOMM — Fear of Missing Members. Who are we leaving behind if we're not using it?Michelle Goeppner, Chief Lending Officer For credit unions especially, that's not just a data question — it's a mission question. A partial view of a member's finances can mean missing a member the institution exists to serve. The credit score alone doesn't tell you where someone's headed Traditional credit data is still  foundational to lending decisions. But alternative data — income, cash flow, payment behavior — adds a layer that a credit score alone can't provide. Goeppner illustrates the distinction with two consumers who have exactly the same credit score: I don't know if you're a 640 score on your way to 720 — or are you a 640 headed southwards to 580? It doesn't show me how you're managing your day-to-day financial lifeMichelle Goeppner, Chief Lending Officer Two borrowers can share the same score and be moving in opposite directions. Alternative data helps lenders tell the difference — and put that score in context rather than treating it as the whole story. Start small and layer it in Adopting alternative data doesn't mean overhauling an existing strategy. As Goeppner puts it, it's additive, not a replacement: It's not a rip and replace. You don't have to let go of your existing playbook. It's additive — you layer it in.Michelle Goeppner, Chief Lending Officer Her advice for getting started: Define the problem first. Are you trying to increase approvals, reach more underserved borrowers, or improve decisioning for a specific product? Test before you scale. Revisit loans you've already booked and ask whether alternative data would have changed the outcome — or pilot it on a single product before rolling it out further. Build in governance from day one. Document what changed, where the new data was used, and what results followed. As Goeppner puts it: “Crawl, walk, run. Slow and grow.” More loans without changing the risk profile For Vantage West, the value of that approach has shown up in its lending results. It has been an absolute game changer for us at Vantage West. We have been able to make more loans to our target members, our target segments, without changes to our risk profile.Michelle Goeppner, Chief Lending Officer That distinction matters. The goal isn't approving more loans for its own sake — it's having enough information to recognize good borrowers that traditional data alone would have missed. The result is a fuller picture of the people behind the credit file, and more confidence in deciding who a lender can serve. Explore alternative data with us Alternative data can help lenders add context to traditional credit information for a more complete view of consumers. Experian works with institutions of all sizes to incorporate additional consumer signals into existing lending strategies — strengthening decisioning, managing risk and identifying new opportunities for growth. Learn more Contact us About our experts Michelle Goeppner Chief Lending Officer, Vantage West Credit Union Michelle Goeppner is a dynamic financial services executive with over two decades of experience driving strategic growth, product innovation, and operational excellence across leading credit unions and financial institutions. Currently serving as the Chief Lending Officer at Vantage West Credit Union, Michelle leads the strategic vision for multi-billion-dollar consumer loan and deposit portfolios, as a member of the Executive Coalition. Her expertise spans consumer lending, product management, integrated marketing, and talent development, with a proven track record of leveraging fintech partnerships, automation, and data-driven strategies to optimize portfolio performance and member engagement. Throughout her career, Michelle has held pivotal leadership roles in organizations such as Alliant Credit Union and Discover Financial Services. She is recognized for her collaborative approach, detail-oriented execution, and commitment to developing future female leaders. Michelle’s contributions include founding Alliant’s Women’s Resource Group, serving on advisory councils and boards, and earning multiple industry awards for excellence and innovation. She holds an Executive Certification in Product Management from UC Berkeley, a Master of Science in Integrated Marketing Communications from Roosevelt University, and a Bachelor of Science in Marketing from Northern Illinois University. David Elmore Vice President of Fintech Sales, Experian David Elmore leads a team of fintech sales professionals at Experian focused on helping fintech organizations drive responsible, scalable growth through data-driven analytics and decisioning. With more than 20 years in financial services — a decade of it focused on fintech — he brings deep expertise in applying traditional and alternative data across the customer lifecycle. David and his team partner with fintech leaders to navigate opportunities across acquisition, underwriting, portfolio management, and collections, balancing innovation, risk, and trust.

August 26, 2026 by Julie Lee
Scam Detection 101: How to Spot Scam Schemes Before Customers Fall Victim

Explore five common scam schemes, the signals to watch for and how fraud teams can enhance scam detection.

August 25, 2026 by Laura Burrows

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe