Customer Targeting & Segmentation

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Industry’s first tri-bureau trended attributes to help...

Traditional credit attributes provide immense value for lenders when making decisions, but when used alone, they are limited to capturing credit behavior during a...

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Big data: Accessing and utilizing the insights on 220 ...

Expert offers insights into turnkey big data access   The data is out there – and there is a lot of it. In the world...

Read More Big data: Accessing and utilizing the insights on 220 million credit consumers
How to successfully launch new products in a dynamic e...

Are you ready to launch a new product to capture the revenue growth opportunities in today’s market? The competition is heating up for new...

Read More How to successfully launch new products in a dynamic economic environment
Personalized Marketing in Financial Services...

Consumers are hungry for more personalized marketing, and I’m an actual example. As a new stepmom to two young kids, who has a full-time...

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A Unique Approach to Reject Inference Design...

You’ve been tasked with developing a new model or enhancing an existing one, but the available data doesn’t include performance across the entire population...

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The questions card portfolios should address in the po...

Early reports suggest the 2017 holiday season was a good one for retailers. Consumers were in the mood to spend, and as such, Americans’...

Read More The questions card portfolios should address in the post-holiday months
Use of Swap Sets to Measure Impact of Model Changes...

You just finished redeveloping an existing scorecard, and now it’s time to replace the old with the new. If not properly planned, switching from...

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Digging deeper to understand complex consumer credit b...

The credit card marketplace is a crowded and complex landscape. Recent research by Experian shows the average U.S. consumer has 3.1 credit cards and...

Read More Digging deeper to understand complex consumer credit behavior
Expert insights on the state of retail in 2017 and bey...

As we enter the holiday season, headlines abound around the shifts and trends in retail. How are consumers shopping? What are they buying online versus...

Read More Expert insights on the state of retail in 2017 and beyond
What lenders can learn from their customers’ car...

If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or...

Read More What lenders can learn from their customers’ card transactions
The struggle is real...

Our national survey found that consumers struggle to find a credit card that meets their needs. They say there are too many options and...

Read More The struggle is real
Utilizing a customer journey map – from acquisitions t...

Everyone loves a story.  Correction, everyone loves a GOOD story. A customer journey map is a fantastic tool to help you understand your customer’s...

Read More Utilizing a customer journey map – from acquisitions through collections
National Hispanic Heritage Month is Sept. 15 to Oct. 1...

With 1 in 6 U.S. residents being Hispanic, now is a great time for financial institutions to reflect on their largest growth opportunity. Here...

Read More National Hispanic Heritage Month is Sept. 15 to Oct. 15
Direct-mail credit marketing: Packing a punch with pri...

Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, and many have...

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How lenders can win with a data-driven credit marketin...

Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...

Read More How lenders can win with a data-driven credit marketing strategy