Customer Targeting & Segmentation

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Father’s Day Facts: How Moms and Dads spend Money Diff...

Once you have kids, your bank accounts will never be the same. From child care to college, American parents spend, on average, over $233,000...

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Q1 2019 Consumer Credit Trends...

Consumer credit trends are continuously changing, making it imperative to keep up with the latest developments in originations, delinquencies on mortgages, credit cards and...

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Right Place, Wrong Time: Are You Leaving Customers Wai...

You’ve Got Mail! Probably a lot of it. Birthday cards from Mom, a graduation announcement from your third cousin’s kid whose name you can’t...

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Across the Universe of Alternative Credit Data...

The universe has been used as a metaphor for many things – vast, wide, intangible – much like the credit universe. However, while the...

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State of Credit: 10 Year Lookback...

It’s been over 10 years since the first rumblings of Great Recession started in 2008. Today, Americans are experiencing high levels of consumer confidence,...

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#ExperianVision 2019 – Day 2 Recap...

Day 2 at this year’s Vision conference was fueled with new technology and inspiration. The morning session opened with Robert Boxberger, Experian President, Decision...

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#ExperianVision 2019 – Day 1 Recap...

“Experian is transforming our business from a traditional credit bureau to a true technology and software provider,” said Craig Boundy, CEO of Experian, North...

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Doing More with Less: 3 Marketing Challenges Facing Fi...

Do more with less. Once the mantra of the life-hacking movement, it seems to be the charge given to marketers across the globe. Reduce...

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Four Long-Lasting Habits of People with Exceptional Cr...

Your consumers’ credit score plays an important role in how lenders and financial institutions measure their creditworthiness and risk. With a good credit score,...

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To win with machine learning, it isn’t what you do; it...

If you’re a credit risk manager or a data scientist responsible for modeling consumer credit risk at a lender, a fintech, a telecommunications company...

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Gen Z: Game of Scrolls...

So often a microscope is set on examining millennials and their behaviors – especially when it comes to their priorities and finances. But there’s...

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Big Data and China’s Social Credit Score...

A court in a Northern China province has developed a mobile app designed to enforce court rulings and create a socially credible environment. The...

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What is Prescreen?...

Perhaps the most reliable mailbox tenant, thick envelopes splashed with “limited time offer” or other flashy designations offering various card and credit products –...

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Alternative Credit Data vs. Trended Data: Head to Head...

Are You #TeamTrended or #TeamAlternative? There’s no such thing as too much data, but when put head to head, differences between the data sets...

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Break Out of Decision Paralysis: 3 Data Points About A...

From the time we wake up to the minute our head hits the pillow, we make about 35,000 conscious and unconscious decisions a day....

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