Customer Targeting & Segmentation

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What is Prescreen?...

Perhaps the most reliable mailbox tenant, thick envelopes splashed with “limited time offer” or other flashy designations offering various card and credit products –...

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Alternative Credit Data vs. Trended Data: Head to Head...

Are You #TeamTrended or #TeamAlternative? There’s no such thing as too much data, but when put head to head, differences between the data sets...

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Break Out of Decision Paralysis: 3 Data Points About A...

From the time we wake up to the minute our head hits the pillow, we make about 35,000 conscious and unconscious decisions a day....

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5 trending financial services topics to watch in 2019...

2019 is here — with new technology, new regulations and new opportunities on the docket. What does that mean for the financial services space?...

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Debt Consolidation Nation...

With the new year just days behind us, and as the uptick in holiday spending comes back down, debt consolidation will take precedence along...

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Knowing What You Don’t Know...

“We don’t know what we don’t know.” It’s a truth that seems to be on the minds of just about every financial institution these...

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Beyond Basic Data Sampling for Model Development...

Your model is only as good as your data, right? Actually, there are many considerations in developing a sound model, one of which is...

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I Can See Clearly Now: 4 Myths of Alternative Credit D...

Every morning, I wake up and walk bleary eyed to the bathroom, pop in my contacts and start my usual routine. Did I always...

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The future of EVs: “greener” pastures...

There are four reasons why the auto industry should be enthusiastic about the electric vehicle segment’s f...

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Alt Data Use by Fintechs: Q&A with Gavin Harding ...

Picking up where we left off, online fintech lenders face the same challenges as other financial institutions; however, they continue to push the speed...

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The Demand for Electric Vehicles Boils Down to the Rig...

Where are electric vehicles most popular? During the first half of the year, 3.6 percent of all new registrations in California were...

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Alt Data Use by Fintechs: Q&A with Gavin Harding ...

Fintechs seem to be the new Joneses. Everyone’s trying to keep up. I sat down with Gavin Harding, Senior Business Consultant with Experian Advisory...

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Charging up: The story behind who’s buying electric ve...

While electric vehicles remain a relatively niche part of the market, with only 0.9 percent of the total vehicle registrations through June 2018, consumer...

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4 Features You Need in an Analytical Environment...

I believe it was George Bernard Shaw that once said something along the lines of, “If economists were laid end-to-end, they’d never come to...

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Pricing optimization: understanding a customer’s price...

How a business prices its products is a dynamic process that drives customer satisfaction and loyalty, as well as business success.  In the digital...

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