Customer Targeting & Segmentation

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Knowing What You Don’t Know...

“We don’t know what we don’t know.” It’s a truth that seems to be on the minds of just about every financial institution these...

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Beyond Basic Data Sampling for Model Development...

Your model is only as good as your data, right? Actually, there are many considerations in developing a sound model, one of which is...

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I Can See Clearly Now: 4 Myths of Alternative Credit D...

Every morning, I wake up and walk bleary eyed to the bathroom, pop in my contacts and start my usual routine. Did I always...

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The future of EVs: “greener” pastures...

There are four reasons why the auto industry should be enthusiastic about the electric vehicle segment’s f...

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Alt Data Use by FinTechs: Q&A with Gavin Harding ...

Picking up where we left off, online FinTech lenders face the same challenges as other financial institutions; however, they continue to push the speed...

Read More Alt Data Use by FinTechs: Q&A with Gavin Harding (Part 2)
The Demand for Electric Vehicles Boils Down to the Rig...

Where are electric vehicles most popular? During the first half of the year, 3.6 percent of all new registrations in California were...

Read More The Demand for Electric Vehicles Boils Down to the Right Market
Alt Data Use by FinTechs: Q&A with Gavin Harding ...

FinTechs seem to be the new Joneses. Everyone’s trying to keep up. I sat down with Gavin Harding, Senior Business Consultant with Experian Advisory...

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Charging up: The story behind who’s buying electric ve...

While electric vehicles remain a relatively niche part of the market, with only 0.9 percent of the total vehicle registrations through June 2018, consumer...

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4 Features You Need in an Analytical Environment...

I believe it was George Bernard Shaw that once said something along the lines of, “If economists were laid end-to-end, they’d never come to...

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Pricing optimization: understanding a customer’s price...

How a business prices its products is a dynamic process that drives customer satisfaction and loyalty, as well as business success.  In the digital...

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Getting Beyond the Binary to Solve the Business Proble...

If your company is like many financial institutions, it’s likely the discussion around big data and financial analytics has been an ongoing conversation. For...

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Is Big Data a Big Problem?...

Big Data is no longer a new concept. Once thought to be an overhyped buzzword, it now underpins and drives billions in dollars of...

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9 Ways to Make Hispanic Engagement Part of Your Credit...

With Hispanic Heritage Awareness Month underway and strategic planning season in full swing, the topic of growing membership continues to take front stage for...

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Machine learning for real-world credit risk...

Machine learning (ML), the newest buzzword, has swept into the lexicon and captured the interest of us all. Its recent, widespread popularity has stemmed...

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Credit card trends and usage looking favorable in 2018...

Consumer confidence is nearing an 18-year high. Unemployment figures are at record lows. Retail spend is healthy, and expected to stay that way through...

Read More Credit card trends and usage looking favorable in 2018