Customer Targeting & Segmentation

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How lenders can win with a data-driven credit marketin...

Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...

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Using trended data for deeper lending...

Historical data that illustrates lower credit card use and increases in payments is key to finding consumers whose credit trajectory is improving. But positive...

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How Experian’s DataLabs built a first-ever “texting fo...

This summer, Experian is releasing the market’s first-ever credit solution that enables consumers to apply for credit with a simple text message. Utilizing patent-pending...

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Gen Z and credit...

There’s a new crew coming of age. Enter Generation Z. Gen Z — those born between the mid-1990s and the early 2000s — makes...

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First wave of Gen Z entering credit ranks...

Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand...

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Real-time credit decisions: Putting big data to work...

Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided...

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Is trended data predictive?...

Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...

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4 ways to re-engage dormant buyers...

Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with...

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Who are the most loyal vehicle consumers?...

When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...

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3 financial services trends for 2017...

Big changes for the new year 2017 is expected to bring some big changes. But what do those changes mean for the financial services...

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3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

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Benefits of credit scoring options...

Looking to score more consumers, but worried about increased risk? A recent VantageScore LLC study found that consumers rendered “unscoreable” by commonly used credit...

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What will the 2017 data breach landscape look like?...

2017 data breach landscape Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions What will the...

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Turkey — by the numbers...

It’s that time of year — for turkey. During Thanksgiving 2015, 736 million pounds of turkey were consumed in the United States. Hungry for...

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Design more effective email campaigns...

The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition...

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