Customer Targeting & Segmentation

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Banking to Millennials 101...

Best practices and innovative strategies for banking to millennials Before we begin, a disclaimer: Banking to millennials is a long-term strategy. Many marketing campaigns...

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Identity Relationship Management
to manage risk...

Identity management traditionally has been made up of creating rigid verification processes that are applied to any access scenario. But the market is evolving...

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to manage risk
New type of loyalty fraud in the headlines (again)...

Loyalty fraud and the customer experience Criminals continue to amaze me. Not surprise me, but amaze me with their ingenuity. I previously wrote about...

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Top marketing resolutions...

For marketers, the start of a new year is an opportunity to look ahead....

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Payments and Identity in a fog of devices...

Payments and the Internet of things has been colliding for a while now – and it surfaced again recently with Mastercard announcing that it is...

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Insights for the holiday marketer...

With Black Friday quickly approaching, a recent Experian study shows online Black Friday searches are already tracking ahead of last year. This October, the...

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Ready, set, go! Last minute Halloween campaigns...

While marketers typically begin deploying Halloween emails in September, last-minute mailings receive the highest response....

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Seasonal email trends...

With the holidays around the corner, retailers are getting ready to release their holiday...

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The value of mobile subscribers...

While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged...

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Making a great first impression...

According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails,...

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“Don’t Stink” is a stinky customer experience strategy...

Customer experience strategies for success Sometimes it’s easier to describe something as the opposite of something else.  Being “anti-” something can communicate something meaningful....

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5 Challenges of Authenticating Customers on Mobile Dev...

The availability and opportunities for customers to conduct business through mobile devices continues to multiply, challenging organizations to protect customers without impacting their experience....

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Inside Experian – Fighting the $120 billion fraud indu...

Have a look ‘Inside Experian’ through this documentary on our global business explaining who we are, what we do and how we’re helping people...

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The results are in: Peak week email volume and revenue...

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...

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60% of marketers are unsure of the cost of fraud to th...

41st Parameter, a part of Experian, surveyed 250 marketers to understand the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The...

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