Customer Targeting & Segmentation

Loading...
Using Analytics to Deepen Customer Relationships...

On October 7th, Kevin Poe from Experian’s Global Consulting Practice participated in a Social Media Today webinar titled,How Marketing Can Power Engagement: Using Analytics...

Read More Using Analytics to Deepen Customer Relationships
Big data can unlock the future of fraud prevention...

More than 10 years ago I spoke about a trend at the time towards an underutilization of the information being managed by companies. I...

Read More Big data can unlock the future of fraud prevention
APPLE PAY: FIRST OBSERVATIONS AND CLOSING THOUGHTS...

If rumors hold true, Apple Pay will launch in a week.Fiveofmylastsixposts had covered Apple’s likely and actual strategy in payments & commerce, and the...

Read More APPLE PAY: FIRST OBSERVATIONS AND CLOSING THOUGHTS
Study highlights top reasons for email personalization...

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......

Read More Study highlights top reasons for email personalization
Forecasting the next trends in Mobile...

By: Mike Horrocks As summer comes to end, so does the summer reading list but if you are still trying to get one in,...

Read More Forecasting the next trends in Mobile
Study analyzes email remarketing best practices...

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...

Read More Study analyzes email remarketing best practices
Study explores how frequently lenders validate credit ...

As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...

Read More Study explores how frequently lenders validate credit scores
Annual study analyzes e-mail marketing trends...

According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...

Read More Annual study analyzes e-mail marketing trends
Does your risk model stand up against the test of time...

Using a risk model based on older data can result in reduced predictive...

Read More Does your risk model stand up against the test of time?
Holiday email trends...

The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...

Read More Holiday email trends
Essentials for customer lending limits and successful ...

The desire to return to portfolio growth is a clear trend in mature credit markets, such as the US and Canada. Historically, credit unions...

Read More Essentials for customer lending limits and successful cross-selling
Holiday spending – are lenders ready?...

By: Staci Baker As we approach the end of the year, and the beginning of holiday spending, consumers are looking at their budgets to...

Read More Holiday spending – are lenders ready?
Finding growth in your current applicants...

Recently, a number of media articles have discussed the task facing financial institutions today – find opportunities growth in a challenging and flat economy....

Read More Finding growth in your current applicants
Consumer Lending: Expanding your portfolio...

By: Kari Michel What are your acquisition strategies to increase consumer lending and gain market share? This blog will discuss new approaches to create segment-based targeting campaigns and...

Read More Consumer Lending: Expanding your portfolio
Optimizing decisions at the point of acquisition...

By:Wendy Greenawalt In my last few blogs, I have discussed how optimizing decisions can be leveraged across an organization while considering the impact those decisions...

Read More Optimizing decisions at the point of acquisition