Customer Targeting & Segmentation
When I worked as a junior analyst for one of the largest credit card issuers in the United States, the chief credit risk officer...
The ongoing COVID-19 crisis and the associated rise in online transactions have made it more important than ever to keep customer information accurate and...
With 2020 firmly behind us and multiple COVID-19 vaccines being dispersed across the globe, many of us are entering 2021 with a bit of, dare we...
Despite the constant narrative around “unprecedented times” and the “new normal,” if the current market volatility tells us anything, it’s to go back to...
No one can deny that the mortgage and real estate industries have been uniquely affected by COVID-19. Social distancing mandates have hindered open house...
As industry experts are still unsure when the economy will fully recover, re-entry into marketing preapproved credit offers seems like a far-off proposal. However,...
Achieving collection results within the subprime population was challenging enough before the current COVID-19 pandemic and will likely become more difficult now that the...
In today’s uncertain economic environment, the question of how to reduce portfolio volatility while still meeting consumers’ needs is on every lender’s mind. With...
Do consumers pay certain types of credit accounts before others during financial distress? For instance, do they prioritize paying mortgage bills over credit card...
Consumer sentiment can help automotive marketers create a more human connection with...
Experian recently released its Q1 2020 Market Trends report, which provides insights about the vehicles on the road and the most popular vehicle...
With many individuals finding themselves in increasingly vulnerable positions due to COVID-19, lenders must refine their policies based on their consumers’ current financial situations....
The largest industry disruptor was a surprise to everyone. Where bets may have been placed on digital transformation, automated decisioning, or better omnichannel programs,...
When running a credit report on a new applicant, you must ensure Fair Credit Reporting Act (FCRA) compliance before accessing, using and sharing the...
Amid the fallout of COVID-19, I often find myself thinking about the impact the pandemic has had and will have on businesses in the...