Customer Targeting & Segmentation

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Inside Experian – Fighting the $120 billion fraud indu...

Have a look ‘Inside Experian’ through this documentary on our global business explaining who we are, what we do and how we’re helping people...

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The results are in: Peak week email volume and revenue...

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...

Read More The results are in: Peak week email volume and revenue are up
60% of marketers are unsure of the cost of fraud to th...

41st Parameter, a part of Experian, surveyed 250 marketers to understand the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The...

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Keep calm and authenticate on...

Not long ago, I spoke at the eSign Records conference in NYC.  During Q&A, someone asked a question that comes up often:  What is...

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Why do merchants reject NFC?...

Through all the rather “invented conflict” of MCX vs Apple Pay by the tech media these last few weeks – very little diligence was...

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Using Analytics to Deepen Customer Relationships...

On October 7th, Kevin Poe from Experian’s Global Consulting Practice participated in a Social Media Today webinar titled,How Marketing Can Power Engagement: Using Analytics...

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Big data can unlock the future of fraud prevention...

More than 10 years ago I spoke about a trend at the time towards an underutilization of the information being managed by companies. I...

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APPLE PAY: FIRST OBSERVATIONS AND CLOSING THOUGHTS...

If rumors hold true, Apple Pay will launch in a week.Fiveofmylastsixposts had covered Apple’s likely and actual strategy in payments & commerce, and the...

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Study highlights top reasons for email personalization...

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......

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Forecasting the next trends in Mobile...

By: Mike Horrocks As summer comes to end, so does the summer reading list but if you are still trying to get one in,...

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Study analyzes email remarketing best practices...

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...

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Study explores how frequently lenders validate credit ...

As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...

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Annual study analyzes e-mail marketing trends...

According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...

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Does your risk model stand up against the test of time...

Using a risk model based on older data can result in reduced predictive...

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Holiday email trends...

The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...

Read More Holiday email trends