Eric Johnson is a Director in Experian’s Solution Engineering and Advisory division. He currently leads Experian’s Enterprise Solution Consulting team, which works with clients across the financial services spectrum. Eric is a strategic problem-solver with more than 10 years of client-facing consulting and 15 years of lending experience in the consumer finance industry, and is known for his ability to develop analytically driven business strategies that directly relate to client needs.

Areas of expertise: Credit lending, customer targeting & segmentation, data & analytics, market trends, models & scores

Industries: Financial services, fintech

-- Eric Johnson

All posts by Eric Johnson

Prescreen Marketing in Today’s Economic Environment

To maximize limited marketing spend, lenders will need to be more prescriptive to increase response rates on fewer delivered offers.

Published: October 6, 2020 by Eric Johnson

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