Customer Targeting & Segmentation

Loading...

In the face of severe financial stress, such as that brought about by an economic downturn, lenders seeking to reduce their credit risk exposure...

April 14, 2020 by Laura Burrows

In today’s rapidly changing economic environment, the looming question of how to reduce portfolio volatility while still meeting consumers’ needs is on every lender’s...

April 8, 2020 by Laura Burrows

Originally posted by Experian Global News blog At Experian, we have an unwavering commitment to helping consumers and clients manage through this unprecedented period....

March 27, 2020 by Guest Contributor

There are more than 100 million people in the United States who don’t have a fair chance at access to credit. These people are...

March 12, 2020 by Brittany Peterson

Update: After closely monitoring updates from the WHO, CDC, and other relevant sources related to COVID-19, we have decided to cancel our 2020 Vision...

February 6, 2020 by Stefani Wendel

For financial marketers, long gone are the days of branded coffee mugs, teddy bears and the occasional print ad. Financial marketers are charged with...

February 5, 2020 by Jesse Hoggard

It may be a new decade of disruption, but one thing remains constant – the consumer is king. As such, customer experience (and continually...

January 30, 2020 by Stefani Wendel

This article was updated on September 11, 2023. According to research, only 15% of American consumers have swapped out their go-to credit card in...

January 15, 2020 by Laura Burrows

The challenges facing today’s marketers seem to be mounting and they can feel more pronounced for financial institutions. From customizing messaging and offerings at...

January 7, 2020 by Jesse Hoggard

As consumers prepare for the next decade, we look at how we’re rounding out this year. The results? The average American credit score is...

December 19, 2019 by Stefani Wendel

It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know...

December 16, 2019 by Scott Butterfield

Article written by Melanie Smith, Senior Copywriter, Experian Clarity Services, Inc. It’s been almost a decade since the Great Recession in the United States...

November 26, 2019 by Ann Chen

Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of...

November 7, 2019 by Brittany Peterson

Retailers are already starting to display their Christmas decorations in stores and it’s only early November. Some might think they are putting the cart...

November 7, 2019 by Gregory Wright

It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s...

November 6, 2019 by Jesse Hoggard

Subscribe to our blog

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Experian Insights blog

Don't miss out on the latest industry trends and insights!
Subscribe