Customer Targeting & Segmentation
Click here to watch our recent webinar on first-time homebuyers. The younger generations comprise nearly 70% of first-time homebuyers, according to recent Experian Mortgage...
Current economic conditions present genuine challenges for mortgage lenders. In this environment, first-time homebuyers offer exciting, perhaps unexpected, business growth potential. Market uncertainties have...
This article was updated on March 12, 2024. The number of decisions that a business must make in the marketing space is on the...
This article was updated on March 6, 2024. Advances in analytics and modeling are making credit risk decisioning more efficient and precise. And while...
This article was updated on February 21, 2024. With the rise of technology and data analytics in the financial industry today, it’s no longer...
This article was updated on February 13, 2024. Traditional credit data has long been a reliable source for measuring consumers’ creditworthiness. While that’s not...
This article was updated on January 23, 2024. Sometimes you have to break from tradition and look to modern solutions to address modern problems....
While today’s consumers expect a smooth, frictionless digital experience, many financial institutions still rely on outdated technology and manual reviews to acquire new customers....
Well-designed underwriting strategies are critical to creating more value out of your member relationships and driving growth for your business. But what makes an...
Growing deposits from existing customers and members is an ongoing priority for banks and credit unions. However, it can be challenging to identify the...
This article was updated on September 8, 2023. Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite...
Americans swipe, tap or insert their debit and credit cards at supermarkets, gas stations, restaurants, hotels and ATMs, conducting more than 74 million daily...
This article was updated on August 24, 2023. The continuous shift to digital has made a tremendous impact on consumer preferences and behaviors, with...
In today’s changing economy, banks of all sizes are growing more budget conscious, leading many to pull back on their credit marketing spend. But...
Credit portfolio management has often involved navigating uncertainty, but some periods are more extreme than others. With the right data and analytics you can...