There’s a common saying in the fraud prevention industry: where there’s opportunity, fraudsters are quick to follow. Recent advances in technology are providing ample new opportunities for cybercriminals to exploit. One of the most prevalent techniques being observed today is password spraying. From email to financial and health records, consumers and businesses are being impacted by this pervasive form of fraud. Password spraying attacks often fly under the radar of traditional security measures, presenting a unique and growing threat to businesses and individuals.  What is password spraying?  Also known as credential guessing, password spraying involves an attacker applying a list of commonly used passwords against a list of accounts in order to guess the correct password. When password spraying first emerged, an individual might hand key passwords to try to gain access to a user’s account or a business’s management system.   Credential stuffing is a similar type of fraud attack in which an attacker gains access to a victim’s credentials in one system (e.g., their email, etc.) and then attempts to apply those known credentials via a script/bot to a large number of sites in order to gain access to other sites where the victim might be using the same credentials. Both are brute-force attack vectors that eventually result in account takeover (ATO), compromising sensitive data that is subsequently used to scam, blackmail, or defraud the victim.  As password spraying and other types of fraud evolved, fraud rings would leverage “click farms” or “fraud farms” where hundreds of workers would leverage mobile devices or laptops to try different passwords in order to perpetrate fraud attacks on a larger scale. As technology has advanced, bot attacks fueled by generative AI (Gen AI) have taken the place of humans in the fraud ring. Now, instead of hand-keying passwords into systems, workers at fraud farms are able to deploy hundreds or thousands of bots that can work exponentially faster.  The rise and evolution of bots  Bots are not necessarily new to the digital experience — think of the chatbot on a company’s support page that helps you find an answer more quickly. These automated software applications carry out repetitive instructions mimicking human behavior. While they can be helpful, they can also be leveraged by fraudsters, to automate fraud on a brute-force attack, often going undetected resulting in substantial losses.   Generation 4 bots are the latest evolution of these malicious programs, and they’re notoriously hard to detect. Because of their slow, methodical, and deliberate human-like behavior, they easily bypass network-level controls such as firewalls and popular network-layer security.  Stopping Gen4 bots  For any company with a digital presence or that leverages digital networks as part of doing business, the threat from Gen AI enabled fraud is paramount. The traditional stack for fighting fraud including firewalls, CAPTCHA and block lists are not enough in the face of Gen4 bots. Companies at the forefront of fighting fraud are leveraging behavioral analytics to identify and mitigate Gen AI-powered fraud. And many have turned to industry leader, Neuro ID, which is now part of Experian.  Watch our on-demand webinar: The fraud bot future-shock: How to spot & stop next-gen attacks  Behavioral analytics is a key component of passive and continuous authentication and has become table stakes in the fraud prevention space. By measuring how a user interacts with a form field (e.g., a website, mobile app, etc.) our behavioral analytics solutions can determine if the user is: a potential fraudster, a bot, or a genuine user familiar with the PII entered. Because it’s available at any digital engagement, behavioral data is often the most consistent signal available throughout the customer lifecycle and across geographies. It allows risky users to be rejected or put through more rigorous authentication, while trustworthy users get a better experience, protecting businesses and consumers from Gen AI-enabled fraud.  As cyber threats evolve, so must our defenses. Password spraying exemplifies the sophisticated methods and technologies attackers now employ to scale their fraud efforts and gain access to sensitive information. To fight next-generation fraud, organizations must employ next-generation technologies and techniques to better defend themselves against this and other types of cyberattacks.  Experian’s approach embodies a paradigm shift where fraud detection increases efficiency and accuracy without sacrificing customer experience. We can help protect your company from bot attacks, fraudulent accounts and other malicious attempts to access your sensitive data. Learn more about behavioral analytics and our other fraud prevention solutions.  Learn more

Electric vehicle (EV) registrations are re-gaining momentum as a wave of more affordable models hit the market, pushing more consumers than ever to make the transition. According to Experian’s State of the Automotive Finance Market Report: Q3 2024, EVs made up 10.1% of new vehicle financing this quarter, increasing more than 30% from last year. Furthermore, 45% of EV consumers leased their vehicle in Q3 2024—resulting in EVs accounting for 17.3% of all new vehicle leasing. Of the top five transacted EV models this quarter, Tesla accounted for three—with the Tesla Model Y leading at 31.8%, followed by the Tesla Model 3 (14.3%) and Tesla Cybertruck (4.9%). Rounding out the top five were the Ford Mustang Mach-E (3.9%) and Hyundai IONIQ 5 (3.7%). Interestingly, data in the third quarter of 2024 found that consumers’ financing decisions vary based on the EV model they’re looking at. For example, 76.5% of consumers purchased the Tesla Model Y with a loan and 13.1% opted for a lease; on the other hand, only 8.5% of consumers bought the Hyundai IONIQ 5 with a loan and 78.7% chose to lease. Despite the rising interest in leasing as more incentives and rebate programs roll out, some consumers still prefer to purchase their EV with a loan. Understanding financing patterns based on different models is key for professionals as they cater to the diverse preferences and determine the long-term viability of certain EVs and their potential for leasing renewals. Snapshot of the overall vehicle finance market As the finance market continues to stabilize, it’s notable that the average interest rate for a new vehicle fell year-over-year, going from 7.1% to 6.6%, respectively. However, average new vehicle loan amounts increased $736 from last year, reaching $41,068 in Q3 2024, and average monthly payments went from $732 to $737 in the same time frame. On the used side, average interest rates saw a slight uptick to 11.7% in Q3 2024, from 11.6% last year. Meanwhile, the average loan amount dropped from $1,195 over the last year to $26,091 this quarter and the average monthly payment declined from $538 to $520 year-over-year. With the overall market shifting and EVs re-sparking interest, automotive professionals should leverage how consumers are purchasing their vehicles based on average payments and the fuel type as more incentives are being offered. Monitoring these insights can unlock opportunities for tailored financing solutions that meet the needs of consumers as preferences continue to evolve. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q3 2024 presentation on demand.

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We are squarely in the holiday shopping season. From the flurry of promotional emails to the endless shopping lists, there are many to-dos and even more opportunities for financial institutions at this time of year. The holiday shopping season is not just a peak period for consumer spending; it’s also a critical time for financial institutions to strategize, innovate, and drive value. According to the National Retail Federation, U.S. holiday retail sales are projected to approach $1 trillion in 2024, , and with an ever-evolving consumer behavior landscape, financial institutions need actionable strategies to stand out, secure loyalty, and drive growth during this period of heightened spending. Download our playbook: "How to prepare for the Holiday Shopping Season" Here’s how financial institutions can capitalize on the holiday shopping season, including key insights, actionable strategies, and data-backed trends. 1. Understand the holiday shopping landscape Key stats to consider: U.S. consumers spent $210 billion online during the 2022 holiday season, according to Adobe Analytics, marking a 3.5% increase from 2021. Experian data reveals that 31% of all holiday purchases in 2022 occurred in October, highlighting the extended shopping season. Cyber Week accounted for just 8% of total holiday spending, according to Experian’s Holiday Spending Trends and Insights Report, emphasizing the importance of a broad, season-long strategy. What this means for financial institutions: Timing is crucial. Your campaigns are already underway if you get an early start, and it’s critical to sustain them through December. Focus beyond Cyber Week. Develop long-term engagement strategies to capture spending throughout the season. 2. Leverage Gen Z’s growing spending power With an estimated $360 billion in disposable income, according to Bloomberg, Gen Z is a powerful force in the holiday market​. This generation values personalized, seamless experiences and is highly active online. Strategies to capture Gen Z: Offer digital-first solutions that enhance the holiday shopping journey, such as interactive portals or AI-powered customer support. Provide loyalty incentives tailored to this demographic, like cash-back rewards or exclusive access to services. Learn more about Gen Z in our State of Gen Z Report. To learn more about all generations' projected consumer spending, read new insights from Experian here, including 45% of Gen X and 52% of Boomers expect their spending to remain consistent with last year. 3. Optimize pre-holiday strategies Portfolio Review: Assess consumer behavior trends and adjust risk models to align with changing economic conditions. Identify opportunities to engage dormant accounts or offer tailored credit lines to existing customers. Actionable tactics: Expand offerings. Position your products and services with promotional campaigns targeting high-value segments. Personalize experiences. Use advanced analytics to segment clients and craft offers that resonate with their holiday needs or anticipate their possible post-holiday needs. 4. Ensure top-of-mind awareness During the holiday shopping season, competition to be the “top of wallet” is fierce. Experian’s data shows that 58% of high spenders shop evenly across the season, while 31% of average spenders do most of their shopping in December​. Strategies for success: Early engagement: Launch educational campaigns to empower credit education and identity protection during this period of increased transactions. Loyalty programs: Offer incentives, such as discounts or rewards, that encourage repeat engagement during the season. Omnichannel presence: Utilize digital, email, and event marketing to maintain visibility across platforms. 5. Combat fraud with multi-layered strategies The holiday shopping season sees an increase in fraud, with card testing being the number one attack vector in the U.S. according to Experian’s 2024 Identity and Fraud Study. Fraudulent activity such as identity theft and synthetic IDs can also escalate​. Fight tomorrow’s fraud today: Identity verification: Use advanced fraud detection tools, like Experian’s Ascend Fraud Sandbox, to validate accounts in real-time. Monitor dormant accounts: Watch these accounts with caution and assess for potential fraud risk. Strengthen cybersecurity: Implement multi-layered strategies, including behavioral analytics and artificial intelligence (AI), to reduce vulnerabilities. 6. Post-holiday follow-up: retain and manage risk Once the holiday rush is over, the focus shifts to managing potential payment stress and fostering long-term relationships. Post-holiday strategies: Debt monitoring: Keep an eye on debt-to-income and debt-to-limit ratios to identify clients at risk of defaulting. Customer support: Offer tailored assistance programs for clients showing signs of financial stress, preserving goodwill and loyalty. Fraud checks: Watch for first-party fraud and unusual return patterns, which can spike in January. 7. Anticipate consumer trends in the New Year The aftermath of the holidays often reveals deeper insights into consumer health: Rising credit balances: January often sees an uptick in outstanding balances, highlighting the need for proactive credit management. Shifts in spending behavior: According to McKinsey, consumers are increasingly cautious post-holiday, favoring savings and value-based spending. What this means for financial institutions: Align with clients’ needs for financial flexibility. The holiday shopping season is a time that demands precise planning and execution. Financial institutions can maximize their impact during this critical period by starting early, leveraging advanced analytics, and maintaining a strong focus on fraud prevention. And remember, success in the holiday season extends beyond December. Building strong relationships and managing risk ensures a smooth transition into the new year, setting the stage for continued growth. Ready to optimize your strategy? Contact us for tailored recommendations during the holiday season and beyond. Download the Holiday Shopping Season Playbook

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  With cyber threats intensifying and data breaches rising, understanding how to respond to incidents is more important than ever. In this interview, Michael Bruemmer, Head of Global Data Breach Resolution at Experian, is joined by Matthew Meade, Chair of the Cybersecurity, Data Protection & Privacy Group at Eckert Seamans, to discuss the realities of data breach response. Their session, “Cyber Incident Response: A View from the Trenches,” brings insights from the field and offers a preview of Experian's 2025 Data Breach Industry Forecast, including the role of generative artificial intelligence (AI) in data breaches. From the surge in business email compromises (BEC) to the relentless threat of ransomware, Bruemmer and Meade dive into key issues facing organizations big and small today. Drawing from Experian's experience handling nearly 5,000 breaches this year, Bruemmer sheds light on effective response practices and reveals common pitfalls. Meade, who served as editor-in-chief for the Sedona Conference’s new Model Data Breach Notification Law, explains the implications of these regulatory updates for organizations and highlights how standardized notification practices can improve outcomes. Bruemmer and Meade’s insights offer a proactive guide to tackling tomorrow’s cyber threats, making it a must-listen for anyone aiming to stay one step ahead. Listen to the full interview for a valuable look at both the current landscape and what's next.  Click here for more insight into safeguarding your organization from emerging cyber threats.  

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