Auto

Loading...

In the last decade, electric vehicle registrations have increased by 3,600%, and the demand for alternative fuel vehicles continues to soar. Manufacturers are rapidly...

January 24, 2023 by Trish Radaj

Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...

January 9, 2023 by Kirsten Von Busch

According to Experian’s Automotive Market Trends Report: Q3 2022, new vehicle registrations were down 16.4%, going from 12.2 million through Q3 2021 to 10.2...

January 9, 2023 by Marty Miller

Experian’s State of the Automotive Finance Market Report: Q3 2022 found that consumers with credit scores between 300 and 660—also considered as the nonprime...

December 6, 2022 by Melinda Zabritski

In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...

November 21, 2022 by Kirsten Von Busch

New EV registrations have increased almost 60% since this time last year—and while gasoline vehicles continue to dominate the market, data shows new gasoline...

November 15, 2022 by Marty Miller

According to Experian’s Automotive Consumer Trends Report: Q2 2022, EVs comprised more than 1.7 million vehicles in operation throughout the US, quite a jump...

November 2, 2022 by Kirsten Von Busch

When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...

October 13, 2022 by Kirsten Von Busch

Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...

September 23, 2022 by Kirsten Von Busch

The AutoCheck FREE Flood Risk Check site has been updated with data from Kentucky, Colorado, Texas, and Missouri floods New cars continue to be...

September 22, 2022 by Kelly Lawson

According to Experian’s State of the Automotive Finance Market Report: Q2 2022, the average new vehicle interest loan rate for consumers with a credit...

September 20, 2022 by Melinda Zabritski

Leasing has long been a popular choice among consumers who want to enjoy the latest vehicle models, but at a lower monthly payment. In...

September 7, 2022 by Melinda Zabritski

To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...

August 30, 2022 by Kelly Lawson

I love the random “National” holidays that are popping up. Did you know we recently celebrated National Chocolate Chip Cookie Day? It’s no 4th...

August 29, 2022 by Kirsten Von Busch

Consumers are shifting to used vehicles over new, with a higher percentage of consumers financing used. The move comes as the industry continues to...

August 25, 2022 by Melinda Zabritski