Customer Acquisitions

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Is trended data predictive?...

Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...

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3 ways lenders can grow money smarts with customers...

The U.S. Senate declared April to be Financial Literacy Month back in 2004. Fast forward 13 years and one has to question if we’ve...

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Will the mortgage process finally improve for consumer...

It was two years ago when I found myself sitting cross-legged on my home office floor, papers strewn about as I organized piles of...

Read More Will the mortgage process finally improve for consumers? It can.
Benefits of digital verification on the lending journe...

Experian recently acquired a minority stake in Finicity, a leading financial data aggregator enabling innovation in the FinTech industry through its modern RESTful API...

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Understanding and knowing how to use trended data...

Knowing a consumer’s credit information at a single point in time only tells part of the story. I often hear one of our Experian...

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Addressable TV and why financial services companies sh...

Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...

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Q&A with industry expert on digital credit market...

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...

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What’s the difference between prescreen and prequalifi...

Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite different and regulations vary depending on which product...

Read More What’s the difference between prescreen and prequalification in the world of credit?
Anticipating and growing personal loans in 2017...

Personal loans have been booming for the past couple of years with double-digit growth year-over-year. But the party can’t last forever, right? In a recent...

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The benefits of real-time triggers for financial servi...

The market is inevitably changing, and while batch and daily alerts are still effective in tackling client and consumer challenges, you are probably seeing...

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3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

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Taking your credit marketing strategy from direct mail...

As we enter 2017, it’s no surprise people are buying and selling online and using their mobile devices more than ever. At the close...

Read More Taking your credit marketing strategy from direct mail to digital