Prospect Targeting for Dealers

Marketing dollars are too valuable to spend on just anyone.

Car salesperson

When you are able to more efficiently target your marketing efforts to the right prospects at the right time, you attract more qualified business with less spend. Experian Automotive provides detailed prospecting lists to help find the largest number of qualified buyers with the most efficiency.

You can locate potential buyers by credit segment, geography, buying habits and specific demographics to get ready, willing and able-to-buy customers more readily in your store. 

Key Features and Benefits

Direct the right marketing messages to the right households

Evaluate buyers who are more likely to purchase new or used

Find more customers who are qualified to buy

Target the most qualified ZIP CodeTM credit segments

Get more customers into your store who are in the market to buy

Analyze aggregated balance amounts on loans and leases

Pinpoint the types of vehicles specific customers want

Filter by customized demographic information

Increase ROI on direct-mail campaigns

Target households most likely to buy specific types of new and used vehicles

Improve marketing efficiency by saving time and money

Predict who is likely to be in-market now and in the near future

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1 888 754 9977

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