Data & Analytics

Loading...
Data Insights for Good...

By: Barbara Rivera Every day, 2.5 quintillion bytes of data are created – in fact, 90% of the world’s data was created in only...

Read More Data Insights for Good
The results are in: Peak week email volume and revenue...

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...

Read More The results are in: Peak week email volume and revenue are up
Study highlights top reasons for email personalization...

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......

Read More Study highlights top reasons for email personalization
Study analyzes email remarketing best practices...

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...

Read More Study analyzes email remarketing best practices
Study explores how frequently lenders validate credit ...

As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...

Read More Study explores how frequently lenders validate credit scores
Annual study analyzes e-mail marketing trends...

According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...

Read More Annual study analyzes e-mail marketing trends
Does your risk model stand up against the test of time...

Using a risk model based on older data can result in reduced predictive...

Read More Does your risk model stand up against the test of time?
Holiday email trends...

The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...

Read More Holiday email trends
Uncloaking Synthetic Identities – Revealing the Ring...

As we prepare to attend next week’s FS-ISAC & BITS Summit we know that the financial services industry is abuzz about massive losses from the...

Read More Uncloaking Synthetic Identities – Revealing the Ring
How organizations can benefit from new credit bureau d...

By: Wendy Greenawalt On any given day, US credit bureaus contain consumer trade data on approximately four billion trades. Interpreting data and defining how...

Read More How organizations can benefit from new credit bureau data