Data & Analytics

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Q&A with AFSA on the state of alternative data...

As more financial institutions express interest and leverage alternative credit data sources to decision and assess consumers, lenders want to be assured of how...

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When Enough Isn’t Enough — Resampling Techniques for M...

As I mentioned in my previous blog, model validation is an essential step in evaluating a recently developed predictive model’s performance before finalizing and...

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Understanding Validation Samples Within Model Developm...

An introduction to the different types of validation samples Model validation is an essential step in evaluating and verifying a model’s performance during development...

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Let’s talk data. How much opportunity is there for len...

Data is a part of a lot of conversations in both my professional and personal life. Everything around us is creating data – whether...

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Is that consumer a good or bad credit risk?...

According to our recent research for the State of Alternative Credit Data, more lenders are using alternative credit data to determine if a consumer...

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#ExperianVision 2018 Day 1 Recap...

Alternative credit data. Enhanced digital credit marketing. Faster, integrated decisioning. Fraud and identity protections. The latest in technology innovation. These were the themes Craig...

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New analysis on the state of alternative credit data...

The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...

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Designing a Robust Customer Segmentation — Generation ...

Marketers are keenly aware of how important it is to “Know thy customer.” Yet customer knowledge isn’t restricted to the marketing-savvy. It’s also essential...

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New report reveals latest trends on subprime market...

In the credit game, the space is deep and diverse. From super prime to prime to subprime consumers, there is much to be learned...

Read More New report reveals latest trends on subprime market
Industry’s first tri-bureau trended attributes to help...

Traditional credit attributes provide immense value for lenders when making decisions, but when used alone, they are limited to capturing credit behavior during a...

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Big data: Accessing and utilizing the insights on 220 ...

Expert offers insights into turnkey big data access   The data is out there – and there is a lot of it. In the world...

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Trended attributes: key to segmentation strategy devel...

Today’s consumer lending environment is more dynamic and competitive than ever, with renewed focus on personal loans, marketplace lending and the ever-challenging credit card...

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Sometimes, Your Targeting Misses the Mark...

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

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The Two Levels of Advertising and Why Dealers Should A...

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

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5 Results for Dealers and Agencies Using DPS...

Below is our 5 Results for Dealers and Agencies Using DPS...

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