Data & Analytics

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Design more effective email campaigns...

The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition...

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Lost revenue opportunities in loyalty programs...

Businesses believe that 23% of their customer or prospect data is inaccurate. Since 84% of companies have a loyalty or customer engagement program in...

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Understanding prescriptive solutions...

Prescriptive solutions: Get the Rx for your right course of action By now, everyone is familiar with the phrase “big data” and what it...

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How trade level fields help lenders deliver and person...

Consumers want to pay less. This is true in retail and in lending. No big surprise, right? So in order for lenders to capitalize...

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The 3 Pillars of Identity Relationship Management...

Experian defines how businesses should approach Identity Relationship Management for identity and devices to enable better fraud protection through our latest perspective paper, The...

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How lenders can use data to anticipate balance transfe...

Experian estimates card-to-card consumer balance transfer activity to be between $35 and $40 billion a year, representing a sizeable opportunity for proactive lenders seeking...

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Homebuying and credit education...

A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights...

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What is trended data?...

Trend: a general direction in which something is developing or changing. As a lender, it’s important to understand a consumer’s credit behavior and whether...

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Data accuracy should start with proactive solutions...

What you give, you get. At least that is what popular philosophers claim. And if you think about it, this statement is also applicable...

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Day 2, Vision 2016: A Forecast on the Economy and Indu...

James W. Paulsen, Chief Investment Strategist for Wells Capital Management, kicked off the second day of Experian’s Vision 2016, sharing his perspective on the...

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Day 1, Vision 2016: Top 10 Takeaways...

It’s impossible to capture all of the insights and learnings of 36 breakout sessions and several keynote addresses in one post, but let’s summarize...

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Top challenges for marketers revealed...

Experian’s 2016 Digital Marketer Report reveals the key issues impacting marketers today. 38% of marketers rank knowing customer needs, wants and attitudes as their...

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Identity Relationship Management
to manage risk...

Identity management traditionally has been made up of creating rigid verification processes that are applied to any access scenario. But the market is evolving...

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to manage risk
The No. 1 Tactic to Optimize Your Collections...

Every portfolio has a set of delinquent customers who do not make their payments on time. Truth. Every lender wants to collect on those...

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Blockchain is the new buzzword...

What is blockchain? Blockchain is beginning to get a lot of attention, so I thought it might be time to figure out what it...

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