Unlocking the Future of Credit Underwriting

Updated: August 3, 2026 by Julie Lee 5 min read February 6, 2024

At A Glance

Credit underwriting is the process of evaluating a borrower’s creditworthiness to determine whether to approve a loan or line of credit and under what terms.
Office workers talking in front of computer


The evolution of credit underwriting

Credit underwriters have had the same goal for millennia — assess the creditworthiness of a borrower to determine whether to offer them a loan. But the process has changed immensely, and the pace of change has recently increased.

Fewer than 50 years ago, an underwriter might consider an applicant’s income, occupation, marital status, and sex to make a decision. The Equal Credit Opportunity Act didn’t pass until 1974. And it wasn’t expanded to prohibit lending discrimination based on other factors, such as color, age, and national origin, until two years later.

Regulatory changes can have an immediate and immense impact on credit underwriting, but there were also slower changes developing. As credit bureaus centralized and computers became more readily available, credit decisioning systems offered new insights. The systems could segment groups and help lenders make more complex and profitable decisions at scale, such as setting risk-appropriate credit limits and terms.

With access to more data and computing power, lenders get a more complete picture of applicants and their current customers. Technological advances also lead to automated decisions, which can improve lenders’ workflows and customer satisfaction. In the late 2000s, fintech lenders entered the scene and disrupted the ecosystem with a completely online underwriting and funding process.

More recently, AI and machine learning started as buzzwords, but quickly became business necessities. In fact, according to McKinsey, nearly two-thirds of organizations say AI is enabling innovation, while one-third are already using AI to transform core business processes, products and services.

The latest explainable machine learning models can increase automation and efficiency while outperforming traditional modeling approaches. Access to increased computing power is, once again, helpingpower this shift. But it’s also only possible because of thelenders access to alternative credit data.*

Future-proofing your credit underwriting strategy

Today’s leading lenders use innovative technology and comprehensive data to improve their credit decisioning — including fraud detection, underwriting, account management, and collections. To avoid getting left behind, you need to consider how you can incorporate new tools and processes into your strategy.

  • Get comfortable with machine learning models: Although machine learning models have repeatedly shown they can offer performance improvements, lenders may hesitate to adopt them if they can’t explain how the models work. It’s smart to be cautious as so-called “black box” models generally don’t pass regulatory muster — even if they can offer a greater lift. But there is a middle ground, and credit modelers use machine learning techniques to develop more effective models that are fully explainable.
  • Explore new data sources: Machine learning models are great at recognizing patterns, but you need to train them on large data sets if you want to unlock their full potential. Lenders’ internal data can be important, especially if they’re developing custom models. But lenders should also try leveraging various types of alternative credit data to train models and more accurately assess an applicant’s creditworthiness. This can include data from public records, rental payments, alternative financial services, and consumer-permissioned data.
  • Focus on financial inclusion: Using new data sources can also help you more accurately understand the risk of an applicant who isn’t scorable with traditional models. For example, Lift Premium™ uses machine learning and a combination of traditional consumer bureau credit data and alternative credit data to score 96 percent of U.S. consumers —15 percent more than conventional scores. As a result, lenders can expand their lending universe and offer right-sized terms to people and groups who might otherwise be overlooked.
  • Use AI to fuel automation: Artificial intelligence can accelerate automation throughout the credit life cycle. Machine learning models do this within underwriting by more precisely estimating the creditworthiness of applicants. The more accurate a model is, the better it will be at identifying applicants who lenders want to approve or deny.
  • Consider your decisioning strategy: Although a machine learning model might offer more precise insight, lenders still need to set their decisioning strategy and business rules, including the cutoff points. Credit decisioning software can help lenders implement these decisions with speed, accuracy, and scalability.
  • Use underwriting as a component of strategic optimization: Advanced analytics allow companies to move away from simpler rule-based decisions and toward strategies that take the business’s overall goals into account. For example, lenders may be able to optimize decisions that involve competing goals — such as targets for volume and bad debt — to help the business reach its goals.
  • Test and benchmark: Underwriting is an iterative process. Lenders can use machine learning techniques to build and test challenger models and see how well they perform. You can also compare the results to industry benchmarks to see if there’s likely room for more improvement.

Why lenders choose Experian

Lenders have used Experian’s consumer and business credit data to underwrite loans for decades, but Experian is also a leader in advanced analytics. As lenders try to figure out how they’ll approach underwriting in the coming years, they can partner with Experian’s data scientists, who understand how to develop and deploy the latest types of compliant and explainable credit underwriting models.

Experian also offers credit underwriting software and cloud-based and integrated decisioning platforms, along with modular solutions, such as access to alternative credit data, predictive attributes and scores. And lenders can explore collaborative approaches to developing ML-aided models that incorporate internal and third-party data.

If you’re not sure where to start,a business reviewcan help you identify a few quick wins and create a road map for future improvements.

Explore our credit decisioning solutions.

* When we refer to “Alternative Credit Data,” this refers to the use of alternative data and its appropriate use in consumer credit lending decisions as regulated by the Fair Credit Reporting Act (FCRA). Hence, the term “Expanded FCRA Data” may also apply in this instance and both can be used interchangeably.

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One Platform, Fewer Handoffs, Faster Decisions

The average credit union manages between 100-300 vendor relationships, and nearly a third have no dedicated staff managing them. What was supposed to drive efficiency is stunting growth and compromising the member experience. Application volume is continuing to rise, and consumers expect a loan decision at digital speed. But for credit unions, meeting that expectation isn't the only goal. They must also continue to make the right lending decisions while also prioritizing risk management. The institutions pulling ahead aren't the ones with the most tools. They're the ones that have turned credit, fraud and decisioning into a single, coordinated system. A single loan decision touches: Credit data Identity verification Fraud signals Decisioning logic Reporting Rarely does all of that live in one place. More often, it’s stitched together across separate platforms, each with its own contract and its own support line. When a credit view and a fraud view are generated separately, they must be reconciled instead of read together in the same instant. Every handoff is a place where a decision slows down and a signal gets missed. It's why a fraud pattern that would be obvious next to the credit file often surfaces only after the funds are already gone. Fragmentation also makes it harder to optimize lending strategies over time. When data, analytics and decisioning are disconnected, credit unions have less visibility into what's working, what's changing and where strategies need to be adjusted. An integrated decisioning ecosystem closes those seams by design, with credit, fraud and lending strategy running on one platform and accessed through a single Application Programming Interface (API). Identity and compliance capabilities can be an integrated decisioning flow. The data doesn't need to be reconciled after the fact because it was never separated in the first place. Stop overengineering, start removing friction When decisioning underperforms, the instinct is to build something more custom: a proprietary model, tighter segmentation, more configuration.  Custom modeling has its place for institutions with the scale and data to justify it. But often, for small or mid-sized credit unions, the bigger opportunity is a flexible decisioning strategy that uses a strong, continuously refreshed model. This shouldn't be either/or. The right approach gives credit unions a strong decisioning strategy today, with the ability to introduce more customized analytics and modeling as their needs evolve.  The same principle applies to strategy management: credit unions can gain greater control through self-service capabilities as they build a more sophisticated data science team.   That kind of flexibility is important as credit unions modernize their decisioning infrastructure. Research surveying more than 2,000 senior credit risk and fraud decision-makers across 11 countries found that organizations investing in unified platforms and modern infrastructure are moving faster and realizing the greatest Return on Investment (ROI).   As their needs evolve, credit unions can adjust decisioning strategies without introducing another layer of technology or relying on third parties to make every change. Until self-service is the right fit, choose a partner that understands what makes your credit union’s membership and risk appetite different from others.  Same member, same afternoon, faster answer Consider a credit union growing its auto and personal loan originations.  A member applies for an auto loan on Saturday afternoon. Credit data, identity and fraud signals are read together in a single real-time pass instead of separate reviews:  Most applications resolve immediately, approved or declined based on a more comprehensive view of the applicant. A smaller number are flagged for quick step-up verification and cleared within minutes. Only genuinely ambiguous cases reach an underwriter, who is working from one complete picture instead of reconciling multiple signals. The member has an answer before the weekend is over. The credit union books the loan before competitors even open on Monday. Built to scale This kind of process holds up today. However, the better test is whether it holds up eighteen months from now when application volume has grown, new products are live and the data flowing through the system looks nothing like it does right now. Future-proofing isn't only about handling more volume. It's about having room to be nimbler and make adjustments as quickly as the market changes. A credit union that relies on standard models within a decisioning strategy may want more customized analytics and greater control over its strategies tomorrow. Connect with us With more than three decades of credit expertise and one of the industry's largest data footprints, Experian helps credit unions do more than solve this year's friction. We're helping to build a decisioning foundation that scales, so growth becomes something the system absorbs, rather than something it must be rebuilt around. Explore More

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