
We’re excited to share that Experian Automotive’s client Hamlin & Associates and Honda World have been named winners of the 2025 Automotive News / Ad Age Global Automotive Marketing Award for Best Use of Data — an honor that celebrates meaningful, measurable impact. Why this work stood out Hamlin & Associates' client, Honda World of Louisville, KY, faced a clear challenge: re-engage customers and recover declining service revenue, particularly for vehicles with open recalls. Hamlin & Associates approached the problem with a simple belief: clean, accurate data leads to better outcomes for customers and dealerships alike. They began with data hygiene, then enriched each vehicle record using Experian Automotive’s Recall VIN Verification solution. This created a precise view of who owned which vehicles, which recalls were still open, and when repairs could be completed — all essential to a smooth customer experience. A smarter, more human outreach strategy Over the course of a year, Hamlin delivered four waves of direct mail designed to cut through the noise. Each letter: Spoke directly to the customer Highlighted their specific vehicle Explained the recall in clear language Showed how easy it was to book a free repair The result was a data-driven communication plan grounded in trust and simplicity — and it worked Results that show what’s possible 26% response rate 1,953 repair orders $811,834 in service revenue Thousands of customers are now driving safer vehicles These outcomes reflect more than campaign performance. They demonstrate what happens when dealers, agencies, and data partners collaborate to guide individuals toward safer, more informed decisions. In their words John Hamlin, Hamlin & Associates:“Clean data builds trust. When we combine our hygiene process with Experian Automotive insights, dealers uncover opportunities they never knew they had.” Mike Porro, Honda World:“They keep it simple, and data-driven ‘simple’ gets done. We follow the process, train our staff, and see the results.” Looking ahead We’re proud to celebrate Hamlin & Associates and Honda World for showing what’s achievable when data, insight, and clear communication come together. Their work helps people stay safe, strengthens customer relationships, and sets a new standard for recall outreach. Congratulations to the entire team — and here’s to helping even more drivers move forward Learn more about how to enrich your first-party data with Recall VIN Verification insights!

From the vehicles we drive to the way we purchase them, everything in the automotive industry is evolving as new technologies, shifting incentives, and changing consumer expectations continue to develop. As electrified vehicles continue to grow their presence on the road, Experian’s Automotive Market Trends Report: Q3 2025 took a deep dive into this segment and found that 5.5 million electric vehicles (EVs) and 11.7 million hybrids were in operation this quarter. Furthermore, data through the third quarter of this year found that 73.8% of EV owners returning to market replaced their EV with another EV and only 16.5% switched to a gas-powered vehicle. The significant EV loyalty among consumers signals that the ownership experience is delivering on core expectations. While some owners continued to opt for an EV because they’ve grown accustomed to certain conveniences such as charging stations at home or workplace to avoid traditional fueling and the perks of lower maintenance needs, others took advantage of the EV tax credits before they expired at the end of September. However, as these motivations shift, it will be important to monitor how the EV market unfolds over the next six months. Notably, 11.7% of gas-powered vehicle owners replaced their vehicle with a gas-hybrid vehicle this quarter, suggesting that hybrids are acting as an effective bridge toward deeper electrification. In fact, drivers may see hybrids as the ‘happy medium’ vehicle that offers improved fuel efficiency without requiring full reliance on charging infrastructure. Why this matters for the aftermarket As the majority of consumers replace their EVs with another one and some switch their gas-powered vehicle for an electrified one, these trends signal potential long-term commitment to alternative fuel segments. This is important to monitor for aftermarket professionals as the EV service volume continues to grow, requiring different parts and technician training. With consumers increasingly turning to the aftermarket for cost-effective support, professionals who adapt to diverse powertrains will be best positioned to navigate this evolving wave of post-warranty demand. To learn more about EVs and other vehicle market trends, view the full Automotive Market Trends Report: Q3 2025 presentation on demand.

Credit marketing is entering a new era of precision. Data privacy, personalization and digital-first expectations are rewriting the playbook for financial services marketers. The winners in 2026 won’t just optimize; they’ll orchestrate, using connected intelligence — the linking of data, AI models and insights across platforms — to find, know and grow the right customers. Our latest checklist breaks down what it takes to compete in this new environment, including how to: Master the new prospecting formula Use data to drive personalization at scale Create cohesive, compliant messaging across channels Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist can help you drive stronger, smarter growth all year round. And if you're interested in diving deeper, register for our upcoming webinar on January 15, 2026 to hear directly from Experian experts. Access checklist Register for webinar

The pickup truck market is shifting gears, and hybrids are emerging as a driving force behind the change. As more drivers prioritize fuel efficiency while still expecting towing power, hybrid models are stepping in to redefine the segment. According to Experian’s Automotive Consumer Trends Report: Q3 2025, gas-hybrid and plug-in hybrid pickup trucks accounted for nearly one-in-five new light-duty trucks sold, coming in at 17.8% this quarter. This signals a major shift in a historically ICE-dominated category. Hybrids are likely gaining traction because they offer the best of both worlds. While their systems provide fuel efficiency by combining gas or diesel engines with electric motors to avoid range anxiety, they’re also meeting most towing and hauling requirements that accompany the traditional gas-powered trucks. Overall pickup truck market trends fueling hybrid growth When looking at the market from a broader perspective, there were 55.3 million light-duty trucks on U.S. roads in the third quarter of 2025, representing 20.10% of all vehicles in operation. Furthermore, as of Q3 2025, 34% of U.S. households with one-or-more vehicles also own a light-duty pickup truck, giving this segment a strong foothold in transportation options. The widespread presence underscores the pickup truck’s influence in the automotive industry as they set the pace for consumer expectations and steer market trends. The increased momentum for hybrid trucks can also help OEMs and dealers capitalize on growing their presence in an increasingly competitive space. It’s important for automotive professionals to consider aligning sales strategies with evolving buyer preference to elevate consumer engagement as this trend offers benefits today and even greater potential ahead. To learn more about pickup truck insights, view the full Automotive Consumer Trends Report: Q3 2025 presentation.

In a labor market where 51% of employees are actively seeking new opportunities and 42% of turnover is considered preventable, employers are under increasing pressure to stand out. One of the biggest shifts driving this competition is the growing emphasis younger generations place on employee benefits when evaluating job offers. As a result, companies are looking beyond salary to attract the best talent and retain their top performers. One of the ways companies are addressing this problem is through modern, or non-traditional, employee benefits. These are typically perks and programs that go beyond the traditional compensation package of salary, health insurance, and retirement plans. They’re designed to address the evolving needs, values, and lifestyles of today’s workforce. Modern employee benefits can include flexible work options, which allow team members to perform their jobs remotely and/or with flexible hours. In addition to standard healthcare benefits, some businesses provide access to mental health services, such as counseling and mindfulness programs. Other businesses offer learning and professional development programs that include tuition reimbursement and job-related sabbaticals. Modern employee benefits could also include lifestyle rewards, such as gym memberships, wellness retreats, volunteer days or travel stipends. One of the most attractive benefits are financial wellness programs, which can consist of financial coaching, identity protection and restoration, and device and data protection tools. Financial wellness: a key modern employee benefit What exactly is financial wellness? The U.S. Consumer Financial Protection Bureau defines it as “the feeling of having financial security and financial freedom of choice, in the present and when considering the future.” How employees feel about their finances, especially in the face of rising costs and higher interest rates, can impact their job performance. Employees often find themselves under pressure from their everyday financial challenges. This pressure can bleed over into work performance, directly impacting productivity. Morgan Stanley’s State of the Workplace 2025 report found that 66% of employees indicated that financial stress was negatively impacting their work and personal life. The study further revealed that 91% would have a greater investment in the company if their employer provided financial benefits that met their specific needs. And 84% of those surveyed believed their employers should be assisting them with their financial issues. Modern employee benefits that focus on financial wellness can address this need. It’s important to note that financial wellness isn’t simply about bolstering employee savings and building their credit standing. Providing programs that enable employees to protect themselves against the threat of identity theft and fraud is equally important. One employee survey revealed that 77% of employees faced some form of identity theft in 2024, and 42% indicated that worries about this led to higher stress levels at the workplace. Providing a comprehensive financial wellness program that includes financial and credit literacy, as well as identity theft protection and restoration is not only good for employees, but for businesses as well. A closer look at financial wellness tools When modern employee benefits include financial wellness tools, companies are better able to secure top talent, improve retention, and increase overall workforce satisfaction. Some tools that can help employees include: Identity protection and restoration – Businesses can offer employees vital tools they can use to avoid falling victim to identity theft and fraud. Such a tool can monitor personal information, send potential fraud alerts, and provide invaluable resolution services to aid in faster recovery. By minimizing fraud risk, employees feel their personal information is safe, which allows them to focus on being productive. Credit education and financial management – When employers offer a comprehensive credit education and financial management program, employees can gain crucial best practices for paying down debt and increasing their credit score. This type of guidance is absolutely critical for empowering employees to set goals, make actionable plans, and track their progress. Providing instructive credit education resources demonstrates the employer’s commitment to supporting employees beyond the office. Device and data protection – Employees are acutely aware of the constant threats to their personal data. Providing tools that can empower team members to take ownership of their financial data and protect their information from falling into the wrong hands is essential. Employers can provide proactive digital privacy tools that help keep passwords and other personal information private and secure while browsing. Digital identity management and exposure remediation – As data breaches continue to rise, employees need support reclaiming control of their personal information. Digital identity management tools can help individuals identify where their data has been exposed online, remove or suppress sensitive information from risky sites, and monitor for future exposure. Modern employee benefits from a trusted source When offering modern employee benefits geared toward financial wellness, it is important that these tools come from a trusted source. Experian® is a leader in the industry, supporting and protecting more than one billion consumers with a proven track record of credit education and identity protection. Experian’s My Financial Expert® platform, which offers more than 50 powerful financial wellness features, helps employees be better prepared to manage their financial well-being. Employers can also avail themselves of an anonymized and aggregated analysis of the overall financial health of the company’s employee population. By utilizing metrics such as credit snapshot, debt-to-income (DTI) ratio, credit delinquencies and more, Experian offers a roadmap to tailor benefit strategies that meet the specific needs of employees. When modern employee benefits include robust, easy-to-use financial wellness tools, employees feel supported. By educating and enabling employees to address pressing financial and security concerns, employers are able to reduce stress, minimize distraction and improve job satisfaction. This can lead to better job retention and the ability to attract high-quality applicants. In short, modern benefits can be a potent tool that shows employers value their employees, while improving productivity and strengthening the business. Learn more about our financial wellness programs. Learn more

The U.S. housing market is no longer waiting on the sidelines. After enduring over two years of historically high mortgage rates, the Federal Reserve began implementing rate cuts in fall 2025, with additional reductions forecast for early 2026. For lenders, this marks more than a turning point—it’s a call to action. Whether you’re targeting first-time buyers, tracking refinance-ready loans, or watching affordability trends, today’s environment demands rapid, strategic adjustments. Rate cuts are fueling renewed demand Mortgage rates, which hovered around 7% for much of the past year, have begun to ease. Even a modest drop has the potential to unlock substantial borrower interest—particularly among the 4.4 million U.S. mortgages now “ripe” for refinance. Expect a spike in both rate-and-term refinances and cash-out activity, as homeowners look to lower payments or access equity. Lenders must scale up quickly, especially around digital capacity, prescreen targeting, and streamlined closings. Affordability is still a roadblock—Especially for younger renters Despite improving borrowing conditions, affordability remains a systemic challenge. The national rent-to-income (RTI) ratio stands at 46.8%, up 7.7% since early 2023. In high-cost states like California and Massachusetts, it exceeds 56%. Experian data reveals that 62% of renters fall into the low-to-moderate income category, spending over half their income on rent. Over 50% now fall into Near Prime or Subprime credit tiers, making alternative credit data—like rental payment history—vital for inclusive underwriting. Refinance isn't the only opportunity—Target first-time buyers strategically Gen Z is now the largest segment of the rental population, and many are financially strained yet aspirational. A major opportunity exists in helping these renters transition to homeownership using expanded credit models and customized offerings. With Federal Housing Finance Agency (FHFA)-approved models like VantageScore 4.0 and FICO 10T on the horizon, lenders should explore how newer scoring frameworks and rent payment reporting can increase access to mortgage credit. Region-specific strategies are more important than ever From Miami to Minneapolis, market conditions vary drastically. Some metros, like Kansas City (+16.7%) and Louisville (+14.2%), are experiencing double-digit rent growth, while cities like Atlanta and Jacksonville are seeing declines. Lenders must tailor outreach based on local affordability trends, migration patterns, and housing supply constraints. Dynamic analytics tools—like Experian’s Ascend or Mortgage Insights Dashboard—can guide regional strategy at scale. The supply side may not keep pace Even with rate cuts stimulating demand, housing supply could remain a bottleneck. Multifamily completions are outpacing starts 1.5 to 1, and single-family construction, though recovering, remains cautious. In markets with tight supply, reduced borrowing costs may drive up prices faster than inventory can absorb, exacerbating affordability for first-time buyers. What lenders should prioritize now • Build Refinance Infrastructure: Prepare for increased volume with instant income verification tools like Experian Verify to streamline processes. • Target First-Time Buyers: Use rental history, cashflow scores, and rent-to-income metrics to assess nontraditional credit applicants fairly. • Get Granular with Geography: Align product offerings with local affordability, vacancy rates, and rent growth. • Leverage Self-Service Prescreen Tools: Act on opportunities quickly using Experian’s agile targeting platforms. • Model with New Credit Scores: Take advantage of the Experian Score Choice Bundle to test VantageScore 4.0 and FICO 2 side by side. Final Thought: The market is not rebounding—It is realigning The current housing shift is not a return to old norms—it’s the start of a redefined landscape. Lenders who act decisively, invest in technology, and prioritize inclusivity will lead the next chapter in mortgage growth. Experian is here to support you—with data, insights, and tools designed for this very moment.

As we move into the final stretch of 2025, the U.S. housing market is balancing sustained, but stagnant originations volumes with softening credit performance. For mortgage lenders and servicers, this presents both challenges and opportunities. Experian’s highlights a housing market that is not in crisis but showing signs of strain that require attention and strategic adaptation. Identified risk trends: Escrow pressures and student loan headwinds Meanwhile, the return of student loan repayments is having a ripple effect across mortgage performance — particularly among borrowers with sub-660 credit scores and those already behind on student loans. These borrowers are exhibiting significantly higher mortgage delinquency rates, revealing an urgent need to track cross-credit dependencies more closely. In the home equity space, the delinquency picture is mixed. HELOC delinquencies have flattened, while HELOANs are experiencing a divergence — early-stage delinquencies are falling, but late-stage delinquencies are rising. These trends indicate relative stability in home equity credit performance, but attention should be paid to segments of the market, like securitized home equity, for deterioration in credit performance. Refinance revival: A glimmer of growth Despite these risk signals, growth is returning in key areas. Refinance activity is rebounding, driven by dips in Treasury yields and renewed borrower interest in lowering monthly payments. Originations are increasing, and mortgage direct mail marketing has resumed after a period of stagnation. Both prescreen and invitation-to-apply (ITA) campaigns are on the rise, signaling a re-engagement with the borrower market. Home equity lending is also heating up, particularly in the prescreen space, with fintechs aggressively scaling their outreach. This resurgence in marketing creates an opening for lenders — but only those equipped to act quickly. Market fundamentals: Why housing supply still lags Beneath these lending and marketing shifts lies a broader macroeconomic narrative. GDP growth is slowing, unemployment is creeping upward and inflation remains stubbornly high. Mortgage rates hover between six and seven percent, contributing to one of the most prominent constraints in today’s market: the lock-in effect. Over 80% of U.S. homeowners hold mortgage rates significantly below current levels, discouraging movement and keeping housing inventory tight. Even as new listings improved earlier this year, seasonal adjustments and elevated rates have brought supply back down. Construction activity remains uneven. While there’s been some progress in completions, overall new starts remain weak. Large-scale developers remain cautious, further constraining supply and sustaining price pressure in many markets. Strategic imperatives for lenders Given this context, what should lenders prioritize? First, portfolio risk management must evolve to keep pace with borrower realities. Custom risk models, proactive account reviews and early-warning systems can help surface emerging risks, especially among vulnerable cohorts with multiple debts or high debt-to-income ratios. Second, marketing strategies must become more agile. Investing in scalable tools like Experian’s self-service prescreen and/or account review enables faster execution, real-time list building, and more efficient targeting. With refinance activity picking up, this agility is key to capturing demand before it fades. Third, lenders must lead with data. From credit performance to macroeconomic indicators, strategic decisions need to be grounded in real-time insights. Aligning marketing, servicing, and risk teams around shared, data-driven intelligence will separate the winners from the rest. Bottom line: A controlled descent, not a crash In summary, the November 2025 housing market presents a picture of controlled deceleration, not a free fall. Borrowers are under pressure, but the system remains stable. For lenders, the message is clear: act now to optimize your portfolio, accelerate outreach and prepare for cyclical demand shifts. With the right strategies, lenders can not only weather the current environment but position themselves for the next wave of opportunity. This article uses data from both Experian Credit Bureau and Mintel: Global Market Intelligence & Research Agency

In today’s fast-evolving digital landscape, fraud prevention is no longer a reactive function, it’s a strategic imperative. As financial institutions, fintechs and government agencies face increasingly sophisticated threats, the need for scalable, transparent and AI-powered solutions has never been greater. Experian stands at the forefront of this transformation, delivering proven technology, unmatched data intelligence and regulatory-ready innovation that empowers organizations to stay ahead of fraud. One platform. Every fraud challenge. Experian’s fraud prevention ecosystem delivers scale, speed and sophistication. Unlike fragmented solutions that require patchwork integrations, Experian offers a unified platform that spans the entire fraud lifecycle from identity verification to transaction monitoring and case management. With the exciting acquisition of NeuroID, Experian is delivering more value than ever before with our shared commitment to staying ahead of emerging fraud threats. Embedding NeuroID’s behavioral expertise into Experian’s data systems and platforms is transformative. Together, we’re redefining what fraud prevention can look like in a real-time, AI-driven world. – Kathleen Peters, Chief Innovation Officer, Experian With tools like NeuroID, FraudNet and Precise ID, Experian delivers real-time decisioning and orchestration across diverse use cases. These technologies are not just buzzwords, they’re battle-tested engines driving measurable impact across millions of daily decisions. Data dominance that drives accuracy Experian’s proprietary datasets and global consortia provide unparalleled access to fraud intelligence. This data advantage enables clients to detect anomalies faster, reduce false positives and optimize fraud strategies with precision. Experian supports over five billion fraud events annually across the largest banks, fintechs and government agencies. That’s 10x more fraud and identity use cases than most competitors can manage across industries and institutions of all sizes. AI innovation with guardrails While many vendors are just beginning to explore AI, Experian has spent the last two decades embedding it into its core products and services. The launch of the Experian Assistant for Model Risk Management exemplifies this commitment. Integrated into the Ascend Platform and powered by ValidMind technology, this AI assistant streamlines model governance, enhances auditability, and accelerates deployment, all while remaining compliant with evolving regulations. Experian’s AI is not a black box. It’s explainable, auditable and developed with governance in mind. This transparency gives clients the confidence to innovate without compromising compliance. Compliance is built in, not bolted on Experian’s solutions are designed with compliance at the core. From FCRA and GLBA to KYC and CIP, Experian has a long-standing track record of aligning with regulatory frameworks. The company’s ability to demystify machine learning and make it transparent and explainable sets it apart in an industry where trust is paramount. As AI adoption accelerates, Experian’s governance models ensure that innovation doesn’t outpace accountability. Clients benefit from automated documentation, synthetic data generation and model transparency which are all essential for navigating today’s complex regulatory landscape. Empowering clients to own their outcomes Experian doesn’t just deliver tools, it empowers users. With self-service model building, clients can customize fraud strategies, optimize performance, and respond to threats in real time. This flexibility ensures that organizations aren’t just reacting to fraud, they’re proactively shaping their defenses. Experian’s fraud prevention solutions are designed to be intuitive, scalable, and user-centric, enabling teams to make smarter decisions faster. A global brand you can trust Trust is earned, not claimed. Experian’s decades-long commitment to data stewardship, innovation and client success has made it a globally recognized authority in fraud prevention. With thousands of enterprise clients and strategic partnerships, Experian delivers unmatched reliability and scale. From supporting the largest financial institutions to enabling fintech startups, Experian’s infrastructure is built to manage complexity with confidence. Thought leadership that moves the industry Experian continues to lead the conversation on fraud prevention and identity verification. As a sponsor of the 2025 Federal Identity Forum & Expo, Experian showcased its latest innovations in behavioral analytics and fraud detection, helping government agencies stay ahead of evolving threats. The company’s U.S. Identity & Fraud Report, now in its tenth year, provides actionable insights into shifting fraud patterns and consumer behavior reinforcing Experian’s role as a trusted thought leader. In a market flooded with noise, Experian delivers clarity. Its unified fraud prevention platform, backed by decades of AI innovation and regulatory expertise, empowers organizations to protect their customers, optimize operations, and lead with confidence. Experian isn’t just keeping up with the future of fraud prevention, it’s defining it. Learn more

In today’s showrooms, fraud doesn’t walk in wearing an obvious disguise. It looks like a “perfect” deal: Clean driver’s license Solid story Willing to sign anything … and then the payments never show up. Your team is stuck in the middle: protect the store from fraud and keep the buying experience fast and friendly. That’s exactly what Fraud Protect™ is built to do—a web-based Experian solution that helps automotive dealers quickly verify customer identities and detect fraud risk right from their CRM, on the customer’s own phone. How Fraud Protect makes identity verification quick and easy Fraud Protect is designed to slide into the process you already use, not blow it up. Here’s the actual flow. 1. Launch from your CRM The dealer starts everything from the CRM: Your team sends the customer a secure link directly from your CRM via SMS or email. The customer opens that link on their own mobile device and completes the flow on their phone. No special hardware. No juggling devices at the desk. 2. License authentication Next, the customer authenticates their driver’s license: They scan their license using their phone camera. The image is securely captured and processed in the background to ensure the license complies with standards. This kicks off document checks and helps anchor the identity to a real-world credential, without unsecured paper or digital copies, creating additional dealership risk! 3. Selfie capture for biometric match Then Fraud Protect confirms the person matches the document: The customer takes a selfie on their phone. Fraud Protect performs a biometric match between the selfie and the license image. If someone is trying to use a stolen or borrowed ID, this is where things start to fall apart for them. 4. One-time passcode (OTP) verification Fraud Protect also validates digital contact points if a heightened risk of third-party fraud is determined : A one-time passcode is sent to confirm the customer’s mobile phone number. The customer enters that OTP, proving they control those channels. Now you’ve tied a face, an ID, and real contact points together. 5. Identity verification & results into the CRM Behind the scenes, Fraud Protect: Runs the collected data through Experian’s fraud and identity analytics, including historical identity information and credit usage patterns. Identifies potential risks tied to that identity. Sends clear, easy-to-read results back into the dealer’s CRM—icons, scores and flags your team can actually act on. Dealerships never leave their system of record; they just see a clean signal on whether to proceed, step up, or take a harder look. What’s powering all this under the hood Fraud Protect sits on Experian’s proven fraud and identity stack: Precise ID® – Experian’s identity risk and fraud platform, using machine learning to detect first-party, third-party and synthetic identity fraud. Datos Insights named Experian’s First Party Fraud Scores a Silver Medalist for Best First-Party Fraud Innovation in its 2025 Impact Awards CrossCore® – Experian’s fraud and identity orchestration platform, recognized by KuppingerCole as an Overall, Product, Innovation and Market Leader in Fraud Reduction Intelligence Platforms. These aren’t just our claims. The superiority of Experian’s fraud prevention capabilities has been recognized by reputable industry experts, such as Datos Insights, Juniper Research, KuppingerCole, and others—proof that the analytics you rely on have been tested and validated outside of your four walls. What this actually means for dealers Boil it down, Fraud Protect gives you: Streamlined identity proofing : Customers complete license scan, selfie and OTP verification on their own phone via a secure link from your CRM—no clunky hardware, no awkward workflows. And it works well in-person or remote. Stronger fraud detection up front: Identity, device and contact points are tied together and evaluated using Experian’s fraud analytics, helping you spot high-risk identities before the deal advances. Simple, actionable results for your team: Instead of raw data, users see clear scores, icons and flags in the CRM, so they know when to green-light, step up verification or escalate friction. Documented protection: Creates a consistent, documented identity verification trail that helps show lenders you’ve met your obligations to appropriately verify customers—supporting a stronger fraud mitigation posture and helping reduce fraud-related charge-offs and disputes. You get more confidence in the deals you say “yes” to, and a better footing when questions come up later. When to put Fraud Protect on the table Fraud Protect is worth a serious look if you’re seeing: More ID-related issues or suspicious stories at the desk Growth in remote, digital or hybrid deals where you can’t rely on in-person cues Pressure from lenders or OEMs to tighten identity verification and fraud controls Increasing lender chargebacks or funding challenges tied to suspected fraud or identity concerns Lack of clear criteria for determining which deals to scrutinize more closely and which to fast-track Internal concern about first-party or synthetic fraud sneaking through as “good” deals In those scenarios, Fraud Protect gives you a way to upgrade your identity verification to something lenders recognize and customers are already used to from other digital experiences. Explore Fraud Protect: https://www.experian.com/automotive/fraud

Many across the industry have been waiting to learn how EV activity has changed now that the EV tax credit has been eliminated. According to Experian’s State of the Automotive Finance Market Report: Q3 2025, the EV market saw a sharp uptick in transactions as many locked in these benefits before they disappeared, though it remains to be seen what the market will look like in the fourth quarter. With the EV market expanding and more models entering the lineup, shoppers also benefited from various options across a wider range of price points within their budget. Even so, many opted to lease a new EV rather than purchase it. More than 56% of consumers leased an EV in Q3 2025, up from 46.43% last year. The gap between the number of EV leases and purchases reflects several underlying factors, one of them being this option likely offered lower upfront costs and monthly payments. For instance, the average monthly payment for a lease was $172 lower than a loan for an EV in Q3 2025. Where EV performance stands in the broader market When looking at the data from a larger perspective, EVs made up 25.31% of the total new lease market, compared to 17.69% a year ago. The alternative fuel type also comprised four of the top ten leased models, with Tesla Model Y (4.35%) and Tesla Model 3 (2.58%) as the top two. They were followed by the Honda Prologue (1.78%) as the fifth most leased model and the Hyundai IONIQ 5 (1.49%) as the ninth. EVs making up nearly half of the top ten leased models in the overall market underscores how quickly consumer preferences can shift and how incentives play a role in purchasing behavior. Consumers’ comfort with EV technology continuing to grow paired with the steady expansion of compelling models across segments also highlights the momentum that is being brought to the overall automotive industry. As the market continues to move forward, the interplay of expiring incentives, more model availability, and a strong desire for leasing shows how EVs have steadily become a more prominent consideration. Leveraging these insights will help automotive professionals best position themselves to support consumers navigating an increasingly dynamic landscape. To learn more about EVs and other automotive finance trends, view the full State of the Automotive Finance Market Report: Q3 2025 presentation on demand.

E-commerce is booming. Global online sales continue to rise with forecasts predicting growth to $7.89 trillion by 2028. Unfortunately, with any lucrative market comes fraudulent activity. As e-commerce grows by leaps and bounds, so do fraud incidents. E-commerce fraud is defined as any illegal or deceptive activity conducted during an online transaction with the intent to steal money, goods or sensitive information. As digital shopping flourishes, the tactics criminals use to exploit vulnerabilities in payment systems, customer accounts and merchant operations is rapidly expanding. According to Experian’s tenth annual Identity & Fraud Report, nearly 60% of U.S. businesses reported higher fraud losses in 2025, driven by more sophisticated attacks and legacy security gaps. The same report highlighted the damage from e-commerce fraud goes beyond the loss of revenue, directly impacting consumer trust. The survey found that only 13% of consumers feel fully secure opening new accounts. Chief amongst their concerns, 68% of consumer worry about identity theft, while 61% are fearful of stolen credit card data. The constant threat of e-commerce fraud has placed tremendous pressure on merchants and retailers to take robust steps in mitigating these attacks. In addition to protecting the bottom line, such measures are essential to earning consumer trust. According to Experian’s merchant-focused edition of our Identity & Fraud Report, consumers consistently perceive physical and behavioral biometrics tools as the most secure authentication methods — yet merchants are slow to adopt them. This gap highlights a key opportunity for businesses to strengthen security practices and build trust without adding friction to the user experience. After all, 74% of consumers say security is the most important factor when deciding to engage with a business.3 E-commerce fraud comes in many shapes and sizes E-commerce fraud is an umbrella term for a variety of attacks that target merchants and retailers. Amongst these is chargeback fraud, which occurs when a customer makes a legitimate purchase and then falsely disputes the charge with their credit card issuer, claiming the item never arrived or the transaction was unauthorized. The merchant loses both the product and the payment. Another is account takeover fraud, which happens when cybercriminals gain access to a customer’s online account, often through stolen login credentials, and use it to make unauthorized purchases, change shipping details or withdraw loyalty points. In card-not-present (CNP) fraud, attackers use stolen credit card information to make purchases online or by phone, where the physical card isn’t required. Because identity verification is limited, merchants bear the financial losses. This type of fraud includes BIN attacks, targeting the Bank Identification Number (BIN) on a credit or debit card that identifies the issuing financial institution. The goal of a BIN attack is to discover valid card numbers that can be used for fraudulent transactions. There are also refund fraud attacks, which involve scammers exploiting return or refund policies — such as claiming an item didn’t arrive or sending back a different or counterfeit product for reimbursement. Together, different forms of e-commerce fraud cost businesses billions annually, demanding strong fraud detection, authentication and monitoring systems to combat them. E-commerce fraud prevention should be a priority for every merchant and retailer. E-commerce fraud prevention: Ways merchants can fight back Merchants report the highest rates of new account fraud, yet it ranks just 15th among their active investments for 2025. While fraudsters continue to find new and innovative ways to attack, merchants and retailers can better prepare by following industry best practices in e-commerce fraud prevention: Chargeback fraud: When it comes to preventing and managing chargeback fraud, merchants should ensure customers are fully aware of return and refund policies. Utilize Address Verification Services (AVS) and Card Verification Value (CVV2) verification for online and over-the-phone transactions to establish the validity of a purchase. Keeping meticulous records of all transactions can serve as compelling evidence to defend the transaction. Leverage advanced fraud detection tools, such as tokenization and machine learning and AI fraud detection solutions that flag potentially fraudulent transactions and detect suspicious spending patterns and anomalies. Account takeover fraud: Merchants can minimize the risk of account takeover fraud using holistic, risk-based identity and device authentication, as well as behavioral analytics or targeted, knowledge-based authentication. End-to-end fraud management solutions can help reduce manual processes and remove the risk of information silos. Card-not-present fraud: Mitigating the risk of CNP fraud can be accomplished by implementing additional security measures at the time of transaction. These can include requiring verification information, such as a CVV code or a billing zip code to further authenticate the card holder’s identity. Advanced e-commerce fraud prevention tools To stay ahead of the fraudsters, merchants and retailers should take a multilayered approach to e-commerce fraud prevention that takes advantage of the latest, most advanced tools. At Experian®, we offer innovative fraud management solutions that provide the right level of security without causing customer friction. Three advanced e-commerce fraud prevention tools that every merchant should have in their arsenal include: Experian LinkTM: This tool enhances credit card authentication by linking the payment instrument with the digital identity presented for payment. Experian Link enables merchants to quickly and accurately identify legitimate customers to reduce friction and increase acceptance rates, reduce operation costs by preventing fraudulent credit card use, make better risk decisions to protect legitimate customers, limit false declines and identify potential fraudsters. Behavioral analytics: With the growth of AI, fraudsters can now replicate static data, but mimicking human behavior remains challenging. Behavioral analytics detects subtle interaction patterns that are extremely difficult for GenAI-driven fraudsters, including fraud rings and next-generation fraud bots, to replicate. Powered by NeuroID, our behavioral analytics capabilities help organizations proactively mitigate fraud, reduce false positives and streamline risk detection, ultimately creating a secure and frictionless experience for trustworthy users — while locking out fraudsters earlier. Precise ID®: This advanced tool enables businesses to pursue growth confidently by providing robust, real-time identity verification, as well as the ability to accurately identify a wide range of fraud risks including identity theft, synthetic identity and first-party fraud, along with tools that facilitate confirmation when risks are detected. The threat of fraud never stops Merchants and retailers are under a constant and unrelenting threat of attacks by fraudsters. Vigilance is required to protect the customer experience and the bottom line. Fortunately, innovative tools are leveling the playing field, offering much needed e-commerce fraud protection. To learn how Experian can help you combat fraud and meet consumers’ demands for trust and privacy, explore our best-in-class fraud management solutions and download our latest report on closing the trust gap in e-commerce. Explore our solutions Download report

Every credit decision relies on data, but traditional credit information may capture only part of a consumer’s financial story. Some of that story is reflected in credit reports, the loans repaid, the cards managed, and the steady progress toward financial goals. Others live quietly in bank statements and transaction histories, like the rent paid on time, the savings set aside, and the bills managed responsibly. Yet for millions of consumers, that second story has rarely been part of the credit conversation. Expanding the credit conversation can give lenders and financial institutions an edge, helping them separate genuine risk from missed opportunity. In a lending environment defined by volatility and evolving consumer habits, having a more complete picture of each applicant can help make the difference between sustainable growth and risk management. At the same time, open-banking frameworks and consumer-permissioned data have made it possible to understand financial health more clearly than traditional models. That’s where Experian’s Credit + Cashflow Score comes in. A unified view of credit and cash flow The Credit + Cashflow Score is the first-of-its-kind model combining multiple data sources into a single score. Based on our pre-production analytics, early results demonstrate a 40% improvement in predictive accuracy compared with conventional credit models. It unites our proprietary and industry-leading credit data, alternative credit insights, 24 months of trended behavior, and consumer-permissioned cashflow information into a single score ranging from 300 to 850.* This goes beyond cashflow-augmented models that rely primarily on transaction data layered over credit files. The result is a data-rich assessment of creditworthiness that allows lenders to strengthen portfolio performance, maintain disciplined risk management, and help identify qualified borrowers that traditional credit models might overlook. Better risk control and stronger growth Today’s lending landscape is being reshaped by rising interest rates, increased capital costs, and heightened regulatory oversight. These pressures are prompting institutions to tighten underwriting standards and reassess risk strategies as they navigate an uncertain economy. At the same time, competition for qualified borrowers continues to intensify, creating pressure to drive sustainable growth without compromising credit quality. Meanwhile, on the consumer side, people are earning income through gig work or multiple income streams and using alternative financial products. According to our recent market estimates, 62 million U.S. consumers are thin-file or credit-invisible1. This is making it harder for lenders to assess true financial capacity using credit data alone. Traditional credit scores continue to remain important, but they can potentially miss key indicators of stability and affordability that appear only in transactional data. The Credit + Cashflow Score bridges that gap, helping enable lenders to expand approvals responsibly while maintaining disciplined risk management. See what's next As credit markets continue to evolve, lenders are looking for new ways to balance growth with risk. Having the whole financial picture may allow organizations to grow stronger portfolios, reach more qualified borrowers, and bring financial opportunity to more people. Partner with Experian to leverage decades of credit expertise, the nation’s largest alternative credit bureau, and industry-leading open-banking solutions to help lenders innovate responsibly. The Credit + Cashflow Score is built to deliver measurable performance lift, model transparency, and ease of integration through the Experian Ascend Platform. Learn more about the Experian Credit + Cashflow Score * New score available in pre-production for analytics 1https://www.experian.com/thought-leadership/business/the-roi-of-alternative-data

Experian Automotive Series | What Auto Marketers Are Prioritizing in the Second Half of 2025 As we close out our four-part series on what auto marketers are prioritizing in the second half of 2025, we’re shifting gears from strategy to execution. It’s time to explore how marketers are operationalizing data, seeking clarity, and building emotional connections that deepen relationships with customers. With the end of the year’s competitive automotive landscape, clarity and connection aren’t just buzzwords—they’re the cornerstones of growth and loyalty for 2026. Let’s start by exploring how clarity empowers today’s marketers to steer their strategies with control. Clarity: Putting marketers in the driver’s seat Data-guided auto marketers who leverage data insights have a clearer understanding of where consumers are on their car-buying journey. You can learn whether car buyers are gearing up for: A longer commute and want an electric vehicle (or a hybrid vehicle).1 Expanding their family and want a top-tier safety rating with cargo space. Factoring in market trends and wanting to be more economical.2 Creating a new and loyal customer base requires dealers, marketers, and OEMs to focus on clarity and connection. This will be more relevant than ever in the final days of 2025. Gone are the days when dealers and agencies used platforms and tools they did not understand. More businesses are simplifying their services and products by offering guides, Artificial Intelligence (AI) tools, tutorials, consultants, and webinars. At Experian Automotive, we're here to do just that, bringing clarity to our auto solutions, such as the Experian Marketing Engine (EME). While the EME tool has robust and dynamic data, two of our most widely used features — AutoAudiences and AutoInsights — stand out for their impact. Let’s break them down in the simplest way: AutoInsights helps marketers define where, what, and how. AutoAudiences helps reach who to target and when they might be in the market. For further clarification, savvy marketers leverage AutoInsights to strategize and understand their market, then activate AutoAudiences to curate marketing opportunities. With these tools empowering clarity, it’s equally important to focus on building genuine connections with car shoppers. Connection: Personalized experiences that drive sales Building a strong connection starts by truly understanding what consumers need and where they are on their car-buying journey. It’s important to know how consumers plan to use their vehicle and how they have serviced their cars in the past (or how they plan to service them in the future). By focusing on these details, marketers and dealerships can create more meaningful relationships and deliver helpful, relevant experiences that customers value. On the journey to better connections, consider your customers’ communication preferences, 2026 plans, and affordability.3 “Human connection...separates good stores from great ones,” notes Dealer Principal, Matt Birckhead at Sir Walter Chevrolet4 , while General Manager, Michael Wood at Jaguar Land Rover Virginia Beach collaborates with his Digital Director, Ryan Montville, to generate vehicle specs and feature descriptions that connect emotionally with target buyers 5 Key Takeaway: Automotive marketers who leverage data-informed clarity and authentic customer connection are best positioned to drive growth and loyalty in the final days of 2025 into 2026. By using innovative tools like Experian Marketing Engine, focusing on consumer needs, and personalizing every interaction, dealerships, agencies, and OEMs can optimize campaigns and foster lasting relationships. Mastering clarity with data and building emotional connections are the keys to success in automotive marketing today. Ready for clarity and connection with Experian data? Lead the way in creating customer-first experiences that fuel long-term growth. Connect with Experian Automotive and start driving measurable impact. Learn More https://www.coxautoinc.com/insights-hub/q3-2025-ev-sales-report-commentary/ https://www.experian.com/automotive/auto-credit-webinar-form https://news.dealershipguy.com/p/inside-q4-s-new-vehicle-trends-and-how-dealers-are-adjusting-2025-10-28 https://news.dealershipguy.com/p/one-price-vs-negotiation-what-four-operators-say-really-builds-trust-and-gross-2025-10-16 https://news.dealershipguy.com/p/5-powerful-chatgpt-hacks-car-dealers-are-using-to-supercharge-their-business-insights-2025-09-19

Today’s consumers expect more from their banks, credit unions, and financial services providers than just basic transaction services. According to an MX Technologies report, one in three consumers feels providers do not do enough to support their financial needs. At the same time, 50% of banking consumers expect personalized offers for tools, products, and services to help them reach their financial goals.1 The same study found that more than half want financial providers to help them better manage their finances. As customers increasingly turn to their financial institutions for trustworthy information on achieving financial wellness, these institutions have a great opportunity to offer value-added financial services that meet those needs. Adopting a customer-centric approach—one that enables them to provide the specific resources and guidance customers are seeking—is essential for fostering stronger relationships. This, in turn, can be crucial for driving growth, increasing market share, and gaining a competitive edge. What are value-added financial services? Value-added financial services are offerings that go beyond basic financial products, such as bank accounts or loans, to provide additional benefits, convenience or personalized support to customers. These services aim to improve customer satisfaction and set a financial institution apart from competitors, and can include features such as loyalty programs, advanced fraud prevention, data analytics, online access to services and financial planning tools. How value-added financial services can build engagement and trust Savvy financial institutions are adapting to the evolving demands of consumers by offering innovative tools that help their customers make informed financial decisions and enhance their financial literacy. Offering value-added financial services, such as management and planning tools, along with advanced security and fraud protection, provides financial institutions with an essential way to increase customer engagement and foster greater loyalty. By providing deeper insights, better personalization, and reliable financial experiences, institutions can help customers manage their financial health more effectively. Addressing growing concerns over identity threats Fraud and identity theft are top-of-mind concerns for consumers these days as incidence of such attacks are on the rise. A recent Security.org study found that a staggering 60% of U.S. credit card holders have been victims of fraud, with 45% experiencing multiple instances.2 Meanwhile, the U.S. Federal Trade Commission (FTC) received over 1.1 million complaints of identity theft in 2024, resulting in financial losses exceeding $12.7 billion. For financial institutions, this creates an opportunity to address consumer concerns through value-added financial services. Solutions that help detect fraud early and monitor credit health can provide invaluable peace of mind. Institutions that offer services such as credit monitoring, identity alerts, and financial management tools can help customers stay protected while also opening the door to valuable recurring revenue streams. Best-in-class value-added financial services Experian® is uniquely positioned to support financial institutions with best-in-class value-added financial services. By leveraging a complete suite of financial health solutions, institutions can engage, educate and empower customers to be more in control of their financial lives. Our suite of solutions include: Credit monitoring and alert solutions – These advanced tools help increase retention and keep consumers engaged with robust credit monitoring that detects potential fraud and provides alerts, enabling them to respond more quickly. Credit report and score solutions – Provides customers with credit information and guidance to better understand, manage and strengthen their financial well-being. Financial management solutions – With a suite of comprehensive credit and financial management tools, financial institutions can improve a customer’s experience by providing a single platform to link accounts across different institutions and unify financial data. As customers regularly engage with the platform to manage both short and long-term financial goals, institutions can improve longer-term retention. Identity monitoring and alert solutions – This tool helps increase consumer engagement with continuous personal data monitoring and alerts. It empowers consumers to spot potential fraud, assess risks, and respond before they become a victim of identity theft. Identity restoration services – In the face of rising incidence of identity theft, this powerful suite of restoration services helps consumers navigate the complex identity recovery process and mitigate future financial harm. Gaining a competitive advantage As consumers increasingly demand exceptional customer service, offering innovative products and personalized solutions is key to preventing customer churn. When financial institutions deliver value-added financial services, they gain a competitive advantage. Failure to deliver the service, convenience, and personalized products or tools that consumers demand risks losing them to other providers. According to J.D. Powers, up to 54% of consumers will leave their bank in the next year, costing institutions millions. Salesforce reported that 72% of consumers indicated that better deals made them switch to another brand. Financial institutions that offer innovative value-added financial services benefit from continuous engagement that helps build trust and loyalty while generating recurring revenue through subscription-based offerings. Our innovative offerings saw: Credit alert login rates ten times higher than the financial services industry benchmark. Email open rates for alerts more than two times that of the national average for financial services. Top-performing clients with over 25% of their enrolled customers log in to the portal at least once per month. Consumers are opening twice as many credit cards and three times as many savings accounts when using regularly personalized features. Reasons to partner with us When it comes to providing accurate, real-time financial data that can lead to crucial insights for better decision making, Experian is an ideal partner. Our personalized, value-added financial service can be seamlessly integrated and embedded into your existing systems, making it easier for you to meet consumer demands for tools that help them make informed financial choices and improve their financial literacy. Learn more about our value-added financial services 1 https://www.experian.com/content/dam/marketing/na/thought-leadership/business/documents/infographic-fostering-relationships-to-unlock-growth.pdf 2https://www.experian.com/blogs/insights/infographic-stronger-customer-relationships/

After a borrower opens a mortgage, their financial profile doesn’t stay static. Credit scores, debt-to-income ratios (DTI), and annual incomes evolve—sometimes positively, sometimes negatively—depending on both the individual borrower’s specific behavior and situation, as well as broader economic conditions, including factors like unemployment and interest rates. When we factor in rising escrow costs for home insurance and property taxes, the picture becomes even more complex. Unfortunately, traditional market data for both private label and agency MBS, as well as “servicing” datasets generally used to build analytics for whole loan strategies, contain virtually no information regarding a borrower’s current credit profile. The current pay status of the subject loan is sometimes provided. However, credit score and DTI values (if provided at all) are as of the origination date only. No information is provided regarding the borrower’s home insurance or property tax premiums. In other words, as a mortgage loan seasons and the borrower’s credit profile drifts as new debts are added or paid off, payments on auto loans, student loans, credit cards, even other mortgages on the subject property are made or missed, and home insurance policy costs double (or triple!) in some cases, MBS investors using traditional market data only are truly flying blind with respect to the borrowers’ current credit health. Fortunately, more complete alternatives to supplement traditional market data exist. In this article, we’ll analyze Experian’s Mortgage Loan Performance (MLP) data, a monthly-refreshed join across loan level performance, borrower credit profile and property data for all US mortgages since 2005, to explore borrowers’ credit profile drift since loan origination. This dataset contains current credit scores, tradeline balances and performance, escrow account information, and modeled income for all borrowers. Section 1: Credit Score Migration Since Origination — Who Improves and Who Slumps? Using the MLP dataset, we examined current and at-origination borrower credit profiles for over 42 million mortgages originated from January 2020 through July 2025. Segmenting the data by different mortgage products shows distinct score migration patterns since loan origination as illustrated in Figure 1: Conventional Loans (FNMA/FHLMC): Conventional borrowers have experienced strong positive gains in credit score since origination for the 2020–2022 vintages with average VantageScore 4.0 migration of +11 to +22 points For the more recent 2023-2025 vintages, borrowers have experienced flat or negative drift of averaging -6 to +2 points FHA Loans: FHA borrowers have experienced mostly negative VantageScore 4.0 drift of -6 to -19 points, with the steepest decline to date in the 2022–2023 vintages VA Loans: We see a positive drift for early vintages, especially 2020 to 2022 vintages, but a slightly negative drift for more recent vintages of -1 to -4 points. Non-Agency Loans: Similar to conventional loans, we see a positive credit score drift for 2020–2022 vintages, turning negative for 2024–2025 with an average drift of -1.5 to -4 points Figure 1: Vantage 4.0 Migration Drift Since Origination[1] Key Insights: Over the past 6 years, Conventional borrowers have generally improved their credit profile post-origination, notwithstanding small dips to-date for the last couple vintages. On the other extreme, 4 of the 6 last FHA vintages have experienced credit score deterioration to date. Beyond the obvious increase in delinquency and default risk due to deteriorating credit scores, a borrower’s ability to refinance efficiently is also impacted by credit score deterioration. A loan’s propensity to default or voluntarily refinance is influenced by the borrower’s current credit score, which is absent from traditional market data, though present in MLP. In this way, current credit score is a critical field for both nonagency and agency MBS analyses. Section 2: DTI and Income As illustrated in Figures 2 through 4, even as incomes rise, DTI often climbs faster, signaling potential borrower stress: Example (FHLMC): 2020 Vintage: DTI +5.9 points, Income +$24K 2023 Vintage: DTI +23.5 points, Income +$28K Figure 2: DTI and Income Drift Since Origination for all mortgages Figure 3: DTI and Income Drift Since Origination for Freddie Mac mortgages Figure 4: DTI and Income Drift Since Origination for GNMA, VA mortgages Insights: Across all loan types, on average, borrowers are earning more relative to when they opened the loan but also taking on additional obligations over time at an even faster rate, which inflates their debt-to-income ratio. Particularly striking is the DTI drift for the 2023 GNMA VA vintage, rising over 30 points in two years! In addition to elevated risk of delinquency and default, elevated DTI also reduces the borrower’s ability to refinance efficiently by affecting the borrower’s ability to qualify for competitive refinancing rate. Investors relying solely on traditional market data have no vision into the borrower’s current DTI, thereby limiting their ability to model and manage both default and voluntary prepayment risk. Section 3: Escrow Pressure—Taxes and Insurance Surge As illustrated in Figure 5, MLP data reveals that from 2021 to 2024: Taxes haves increased by an average of 28.8% Home Insurance rates have increased by an average of 54.4%, becoming the fastest-growing home ownership expense within this period Higher escrow payments squeeze borrower budgets, driving increased delinquency risk and decreased affordability. Traditional market data contains no information regarding borrowers’ tax or insurance premium burdens. Figure 5: Average escrow payment increases from 2021 to 2024 Conclusion Score migration, evolving income and DTI, and escalating escrow & tax costs create a dynamic risk environment for borrowers. Borrowers’ constantly changing credit health drives both credit (likelihood of default) and voluntary prepayment (credit score and DTI influence both ability and incentive to refinance) risks. In this context, monitoring borrower credit and income post-origination is critical. Traditional market data for both private label and agency MBS contains no information related to a borrower’s current credit score, DTI, income or tax & escrow burden. Experian’s Mortgage Loan Performance dataset contains all this information, at the loan level, for ~100% of the US mortgage market, enabling better segmentation, predictive modeling, and risk management for both credit and prepayment risk. Read our previous blog about Residential Mortgage Prepayments [1] All statistics are derived from Experian's Mortgage Loan Performance (MLP) Dataset