Data Quality

Today, Experian and Oliver Wyman launched the Ascend Portfolio Loss ForecasterTM, a solution built to help lenders make better decisions – during COVID-19 and beyond – with customized forecasts and macroeconomic data. Phrases like “the new normal,” “unprecedented times,” and “extreme economic volatility” have flooded not only media for the last few months, but also financial institutions’ strategic discussions regarding plans to move forward. What has largely been crisis response is quickly shifting to an urgent need to answer the many questions around “Will we survive this crisis?,” let alone “What’s next?” And arguably, we’ve entered a new era of loss forecasting. After the longest period of economic growth in post-war U.S. history, previously built models are not sufficient for the unprecedented and sudden changes in economic conditions due to COVID-19. Lenders need instant insights to assess impact and losses to their portfolios. The Ascend Portfolio Loss Forecaster combines advanced modeling from Oliver Wyman,  pandemic-specific insights and macroeconomic scenarios from Oxford Economics, and Experian’s quality data to analyze and produce accurate loan loss forecasts. Additionally, all of the data, including the forecasts and models, are regularly updated as macroeconomic conditions change. “Experian’s agility and innovative technologies allow us to help lenders make informed decisions in real time to mitigate future risk,” said Greg Wright, chief product officer of Experian’s Consumer Information Services, in a recent press release. “We’re proud to work with our partners, Oxford Economics and Oliver Wyman, to bring lenders a product powered by machine learning, comprehensive data and macroeconomic forecast scenarios.” Built using advanced modeling and expert scenarios, the web-based application maximizes the more than 15 years of Experian’s loan-level data, including VantageScore® credit score, bankruptcy scores and customer-level attributes.  Financial institutions can gauge loan portfolio performance under various scenarios. “It is important that the banks take into account the evolving credit behaviors due to the COVID-19 pandemic, in addition to the robust modeling technique for their loss forecasting and strategic decisioning,” said Anshul Verma, senior director of products at Oliver Wyman, also in the release. “With the Ascend Portfolio Loss Forecaster, lenders get robust models that work in the current conditions and take into account evolving consumer behaviors,” Verma said. To watch Experian’s webinar on portfolio loss forecasting, please click here and to learn more about the Ascend Portfolio Loss Forecaster, click the button below. Learn More

Last week, the unemployment rate soared past 20%, with over 30 million job losses attributed to the COVID-19 pandemic. As a result, many consumers are facing financial stress, which has raised many questions and discussions around how credit history and reporting should be treated at this time. Since the initial start of the pandemic, credit reporting companies and data furnishers have been put under the spotlight to ensure that consumers are able to get the assistance that they need. Numerous questions and concerns have also been raised around the extent of which consumers have access to fair and affordable credit. On March 27th, 2020, Congress signed the Coronavirus Aid, Relief, and Economic Security (CARES) Act into law, which was a bill created to provide support and relief for American workers, families, and small businesses. This newly proposed Act also provides guidelines on how creditors and data furnishers should report information to credit bureaus, to ensure that lenders remain flexible as consumers navigate the current pandemic. The Act requires that creditors must provide “accommodations” to consumers affected by COVID-19 during “covered periods.” According to the National Credit Union Administration, “The CARES Act requires credit reporting agency data providers, including credit unions, to report loan modifications resulting from the COVID-19 pandemic as ‘current’ or as the status reported before the accommodation unless the consumer becomes current,” as stated in Section 4021. Section 4021 of the CARES Act also provides other guidelines for accurate data reporting. During this time, lenders can use attributes to determine risk during COVID-19. Attributes within custom scores can also capture consumer behavior and help lenders determine the best treatments. Payment attributes, debt burden attributes, inquiry attributes, credit extensions and originations are all key indicators to keep an eye on at this time as lenders monitor risk in their portfolios. Listen in as our panel of experts explore the areas related to data reporting that impact you the most. In addition to a regulatory update and discussions around programs to help support consumers and businesses, we’ll also review what other lenders are doing and early indicators of credit trends. You’ll also be able to walk away with key strategies around what your organization can do right now. Discover the latest information on: Data reporting and CDIA regulations Regulatory updates, including the CARES Act, a breakdown of Section 4021, and guidelines to remember Credit attribute trends and highlights, treatment of scores and attributes, as well as recommended attributes Watch the webinar

With new legislation, including the Coronavirus Aid, Relief, and Economic Security (CARES) Act impacting how data furnishers will report accounts, and government relief programs offering payment flexibility, data reporting under the coronavirus (COVID-19) outbreak can be complicated. Especially when it comes to small businesses, many of which are facing sharp declines in consumer demand and an increased need for capital. As part of our recently launched Q&A perspective series, Greg Carmean, Experian’s Director of Product Management and Matt Shubert, Director of Data Science and Modelling, provided insight on how data furnishers can help support small businesses amidst the pandemic while complying with recent regulations. Check out what they had to say: Q: How can data reporters best respond to the COVID-19 global pandemic? GC: Data reporters should make every effort to continue reporting their trade experiences, as losing visibility into account performance could lead to unintended consequences. For small businesses that have been negatively affected by the pandemic, we advise that when providing forbearance, deferrals be reported as “current”, meaning they should not adversely impact the credit scores of those small business accounts. We also recommend that our data reporters stay in close contact with their legal counsel to ensure they follow CARES Act guidelines. Q: How can financial institutions help small businesses during this time? GC: The most critical thing financial institutions can do is ensure that small businesses continue to have access to the capital they need. Financial institutions can help small businesses through deferral of payments on existing loans for businesses that have been most heavily impacted by the COVID-19 crisis. Small Business Administration (SBA) lenders can also help small businesses take advantage of government relief programs, like the Payment Protection Program (PPP), available through the CARES Act that provides forgiveness on up to 75% of payroll expenses and 25% of other qualifying expenses. Q: How do financial institutions maintain data accuracy while also protecting consumers and small businesses who may be undergoing financial stress at this time? GC: Following bureau recommendations regarding data reporting will be critical to ensure that businesses are being treated fairly and that the tools lenders depend on continue to provide value. The COVID-19 crisis also provides a great opportunity for lenders to educate their small business customers on their business credit. Experian has made free business credit reports available to every business across the country to help small business owners ensure the information lenders are using in their credit decisioning is up-to-date and accurate. Q: What is the smartest next play for financial institutions? GC: Experian has several resources that lenders can leverage, including Experian’s COVID-19 Business Risk Index which identifies the industries and geographies that have been most impacted by the COVID crisis. We also have scores and alerts that can help financial institutions gain greater insights into how the pandemic may impact their portfolios, especially for accounts with the greatest immediate exposure and need. MS: To help small businesses weather the storm, financial institutions should make it simple and efficient for them to access the loans and credit they need to survive. With cash flow to help bridge the gap or resume normal operations, small businesses can be more effective in their recovery processes and more easily comply with new legislation. Finances offer the support needed to augment currently reduced cash flows and provide the stability needed to be successful when a return to a more normal business environment occurs. At Experian, we’re closely monitoring the updates around the coronavirus outbreak and its widespread impact on both consumers and businesses. We will continue to share industry-leading insights to help data furnishers navigate and successfully respond to the current environment. Learn more About Our Experts Greg Carmean, Director of Product Management, Experian Business Information Services, North America Greg has over 20 years of experience in the information industry specializing in commercial risk management services. In his current role, he is responsible for managing multiple product initiatives including Experian’s Small Business Financial Exchange (SBFE), domestic and international commercial reports and Corporate Linkage. Recently, he managed the development and launch of Experian’s Global Data Network product line, a commercial data environment that provides a single source of up to date international credit and firmographic information from Experian commercial bureaus and Tier 1 partners across the globe. Matt Shubert, Director of Data Science and Modelling, Experian Data Analytics, North America Matt leads Experian’s Commercial Data Sciences Team which consists of a combination of data scientists, data engineers and statistical model developers. The Commercial Data Science Team is responsible for the development of attributes and models in support of Experian’s BIS business unit. Matt’s 15+ years of experience leading data science and model development efforts within some of the largest global financial institutions gives our clients access to a wealth of knowledge to discover the hidden ROI within their own data.  

Article written by Alex Lintner, Experian's Group President of Consumer Information Services and Sandy Anderson, Experian's Senior Vice President of Client and Sales Operations Many consumers are facing financial stress due to unemployment and other hardships related to the COVID-19 pandemic. Not surprisingly, data scientists at Experian are looking into how consumers’ credit scores may be impacted during the COVID-19 national emergency period as financial institutions and credit bureaus follow guidance from financial regulators and law established in Section 4021 of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act). In a nutshell, Experian finds that if consumers contact their lenders and are granted an accommodation, such as a payment holiday or forbearance, and lenders report the accommodation accordingly, consumer scores will not be materially affected negatively. It’s not just Experian’s findings, but also those of the major credit scoring companies, FICO® and VantageScore®. FICO has reported that if a lender provides an accommodation and payments are reported on time consistent with the CARES Act, consumers will not be negatively impacted by late payments related to COVID-19. VantageScore® has also addressed this issue and stated that its models are designed to mitigate the impact of missed payments from COVID-19. At the same time, if as predicted, lenders tighten underwriting standards following 11 consecutive years of economic growth, access to credit for some consumers may be curtailed notwithstanding their score because their ability to repay the loan may be diminished. Regulatory guidance and law provide a robust response Recently, the Federal Reserve, along with the federal and state banking regulators, issued a statement encouraging mortgage servicers to work with struggling homeowners affected by the COVID-19 national emergency by allowing borrowers to defer mortgage payments up to 180-days or longer. The Federal Deposit Insurance Corporation stated that financial institutions should “take prudent steps to assist customers and communities affected by COVID-19.” The Office of the Comptroller of the Currency, which regulates nationally chartered banks, encouraged banks to offer consumers payment accommodations to avoid delinquencies and negative credit bureau reporting. This regulatory guidance was backed by Congress in passing the CARES Act, which requires any payment accommodations to be reported to a credit bureau as “current.” The Consumer Financial Protection Bureau, which has oversight of all financial service providers, reinforced the regulatory obligation in the CARES Act. In a statement, the Bureau said “the continuation of reporting such accurate payment information produces substantial benefits for consumers, users of consumer reports and the economy as a whole.” Moreover, the consumer reporting industry has a history of successful coordination during emergency circumstances, like COVID-19, and we’ve provided the support necessary for lenders to report accurately and consistent with regulatory guidance. For example, when a consumer faces hardship, a lender can add a code that indicates a customer or borrower has been “affected by natural or declared disaster.” If a lender uses this or a similar code, a notification about the disaster or other event will appear in the credit report with the trade line for the customer’s account and will remain on the trade line until the lender removes it. As a result, the presence of the code will not negatively impact the consumer credit score. However, other factors may impact a consumer’s score, such as an increase in a consumer’s utilization of their credit lines, which is a likely scenario during a period of financial stress. Suppression or Deletion of late payments will hurt, not help, credit scores In response to the nationwide impact of COVID-19, some lawmakers have suggested that lenders should not report missed payments or that credit bureaus should delete them. The presumption is that these actions would hold consumers harmless during the crisis caused by this pandemic. However, these good intentions end up having a detrimental impact on the whole credit ecosystem as consumer credit information is no longer accurately reflecting consumers’ specific situation. This makes it difficult for lenders to assess risk and for consumers to obtain appropriately priced credit. Ultimately, the best way to help is a consumer-specific solution, meaning one in which a lender reaches an accommodation with each affected individual, and accurately reflects that person’s unique situation when reporting to credit bureaus. When a consumer misses a payment, the information doesn’t end up on a credit report immediately. Most payments are monthly, so a consumer’s payment history with a financial institution is updated on a similar timeline. If, for example, a lender was required to suppress reporting for three months during the COVID-19 national emergency, the result would be no data flowing onto a credit report for three months. A credit report would therefore show monthly payments and then three months of no updates. The same would be true if a credit reporting agency were required to suppress or delete payment information. The lack of data, due to suppression or deletion, means that lenders would be blinded when making credit decisions, for example to increase a credit limit to an existing customer or to grant a new line of credit to a prospective customer. When faced with a blind spot, and unable to assess the real risk of a consumer’s credit history, the prudential tendency would be to raise the cost of credit, or to decrease the availability of credit, to cover the risk that cannot be measured. This could effectively end granting of credit to new customers, further stifling economic recovery and consumer financial health at a time when it’s needed most. Beyond the direct impact on consumers, suppression or deletion of credit information could directly affect the safety and soundness of the nation’s consumer and small business lending system. With missing data, lenders and their regulators would be flying blind as to the accurate information about a consumer’s risk and could result in unknowingly holding loan portfolios with heightened risk for loss. Too many unexpected losses threaten the balance of the financial system and could further seize credit markets. Experian is committed to helping consumers manage their credit and working with lenders on how best to report consumer-specific solutions. To learn more about what consumers can do to manage credit during the COVID-19 national emergency, we’ve provided resources on our website. For individuals looking to explore options their lenders may offer, we’ve included links to many of the companies and update them continuously. With good public policy and consumer-specific solutions, consumers can continue to build credit and help our economy grow.  

Security. Convenience. Personalization. Finding the balance between these three priorities is key to creating a safe and low-friction customer experience. We surveyed more than 6,500 consumers and 650 businesses worldwide about these priorities for our 2020 Global Identity and Fraud Report: Most business are focusing on personalization, specifically in relation to upselling and cross-selling. This is frustrating customers who are looking for increases in both security and convenience. It’s possible to have all three. Read Full Report

The challenges facing today’s marketers seem to be mounting and they can feel more pronounced for financial institutions. From customizing messaging and offerings at an individual customer level, increasing conversion rates, moving beyond digital while keeping an eye on traditional channels, and more, financial marketers are having to modernize their approach to customer acquisition. The most forward-thinking financial firms are turning to customer acquisition engines to help them best build, test and optimize their custom channel targeting strategies faster than ever before. But what functionality is right for your company? Here are 5 capabilities you should look for in a modern customer acquisition engine. Advanced Segmentation It’s without question that targeting and segmentation are vital to a successful financial marketing strategy. Make sure you select a tool that allows for advanced segmentation, ensuring the ability to uncover lookalike groups with similar attributes or behaviors and then customize messages or offerings accordingly. With the right customer acquisition engine, you should be able to build filters for targeted segments using a range of data including demographic, past behavior, loyalty or transaction history, offer response and then repurpose these segments across future campaigns. Campaign Design With the right campaign design, your team has the ability to greatly affect customer engagement. The right customer acquisition engine will allow your team to design a specific, optimized customer journey and content for each of the segments you create. When you’re ready to apply your credit criteria to the audience to generate a pre-screen, the best tools will allow you to view the size of your list adjusted in real-time. Make sure to look for an acquisition engine that can do all of this easily with a drag and drop user experience for faster and efficient campaign design. Rapid Deployment Once you finalize your audience for each channel or offer, the clock starts ticking. From bureau processing, data aggregation, targeting and deployment, the data that many firms are currently using for prospecting can be at least 60-days. When searching for a modern customer acquisition engine, make sure you choose a tool that gives you the option to fetch the freshest data (24-48 hours) before you deploy. If you’re sending the campaign to an outside firm to execute, timing is even more important. You’ll also want a system that can encrypt and decrypt lists to send to preferred partners to execute your marketing campaign. Support Whether you have an entire marketing department at your disposal or a lean, start-up style team, you’re going to want the highest level of support when it comes to onboarding, implementation and operational success. The best customer acquisition solution for your company will have a robust onboarding and support model in place to ensure client success. Look for solutions that offer hands-on instruction, flexible online or in-person training and analytical support. The best customer acquisition tool should be able to take your data and get you up and running in less than 30 days. Data, Data and more Data Any customer acquisition engine is only as good as the data you put into it. It should, of course, be able to include your own client data. However, relying exclusively on your own data can lead to incomplete analysis, missed opportunities and reduced impact. When choosing a customer acquisition engine, pick a system that gives your company access to the most local, regional and national credit data, in addition to alternative data and commercial data assets, on top of your own data. The optimum solutions can be fueled by the analytical power of full-file, archived tradeline data, along with attributes and models for the most robust results. Be sure your data partner has accounted for opt-outs, excludes data precluded by legal or regulatory restrictions and also anonymizes data files when linking your customer data. Data accuracy is also imperative here. Choose a marketing and technology partner who is constantly monitoring and correcting discrepancies in customer files across all bureaus. The best partners will have data accuracy rates at or above 99.9%.

In today’s ever-changing and hypercompetitive environment, the customer experience has taken center-stage – highlighting new expectations in the ways businesses interact with their customers. But studies show financial institutions are falling short. In fact, a recent study revealed that 94% of banking firms can’t deliver on the “personalization promise.” It’s not difficult to see why. Consumer preferences have changed, with many now preferring digital interactions. This has made it difficult for financial institutions to engage with consumers on a personal level. Nevertheless, customers expect seamless, consistent, and personalized experiences – that’s where the power of advanced analytics comes into play. It’s no secret that using advanced analytics can enable businesses to turn rich data into insights that lead to confident business decisions and strategy development. But these business tools can actually help financial institutions deliver on that promise of personalization. According to an Experian study, 90% of organizations say that embracing advanced analytics is critical to their ability to provide an excellent customer experience. By using data and analytics to anticipate and respond to customer behavior, companies can develop new and creative ways to cater to their audiences – revolutionizing the customer experience as a whole. It All Starts With Data Data is the foundation for a successful digital transformation – the lack of clean and cohesive datasets can hinder the ability to implement advanced analytic capabilities. However,  89% of organizations face challenges on how to effectively manage and consolidate their data, according to Experian’s Global Data Management Research Benchmark Report of 2019. Because consumers prefer digital interactions, companies have been able to gather a vast amount of customer data. Technology that uses advanced analytic capabilities (like machine learning and artificial intelligence) are capable of uncovering patterns in this data that may not otherwise be apparent, therefore opening doors to new avenues for companies to generate revenue. To start, companies need a strategy to access all customer data from all channels in a cohesive ecosystem – including data from their own data warehouses and a variety of different data sources. Depending on their needs, the data elements can come from a third party data provider such as: a credit bureau, alternative data, marketing data, data gathered during each customer contact, survey data and more. Once compiled, companies can achieve a more holistic and single view of their customer. With this single view, companies will be able to deliver more relevant and tailored experiences that are in-line with rising customer expectations. From Personalized Experiences to Predicting the Future The most progressive financial institutions have found that using analytics and machine learning to conquer the wide variety of customer data has made it easier to master the customer experience. With advanced analytics, these companies gain deeper insights into their customers and deliver highly relevant and beneficial offers based on the holistic views of their customers. When data is provided, technology with advanced analytic capabilities can transform this information into intelligent outputs, allowing companies to optimize and automate business processes with the customer in mind. Data, analytics and automation are the keys to delivering better customer experiences. Analytics is the process of converting data into actionable information so firms can understand their customers and take decisive action. By leveraging this business intelligence, companies can quickly adapt to consumer demand. Predictive models and forecasts, increasingly powered by machine learning, help lenders and other businesses understand risks and predict future trends and consumer responses. Prescriptive analytics help offer the right products to the right customer at the right time and price. By mastering all of these, businesses can be wherever their customers are. The Experian Advantage With insights into over 270 million customers and a wealth of traditional credit and alternative data, we’re able to drive prescriptive solutions to solve your most complex market and portfolio problems across the customer lifecycle – while reinventing and maintaining an excellent customer experience. If your company is ready for an advanced analytical transformation, Experian can help get you there. Learn More

AI, machine learning, and Big Data – these are no longer just buzzwords. The advanced analytics techniques and analytics-based tools that are available to financial institutions today are powerful but underutilized. And the 30% of banks, credit unions and fintechs successfully deploying them are driving better data-driven decisions, more positive customer experiences and stronger profitability. As the opportunities surrounding advanced analytics continue to grow, more lenders are eager to adopt these capabilities to make the most of their datasets. And it’s understandable that financial institution are excited at the possibilities and insights that advanced analytics can bring to their business. However, there are some key considerations to keep in mind as you begin this important digital transformation. Here are three things you should do as your financial institution begins its advanced analytics journey. Ensure consistent and clean data quality Companies have a plethora of data and information on their customers. The main hurdles that many organizations face is being able to turn this information into a clean and cohesive dataset and formulating an effective and long-term data management strategy. Trying to implement advanced analytic capabilities while lacking an effective data governance strategy is like building a house on a poor foundation – likely to fail. Data quality issues, such as inconsistent data, data gaps, and incomplete and duplicated data, also haunt many organizations, making it difficult to complete their analytics objectives. Ensuring that issues in data quality are managed is the key to gaining the correct insights for your business.   Establish and maintain a single view of customers The power of advanced analytics can only be as strong as the data provided. Unfortunately, many companies don’t realize that advanced analytics is much more powerful when companies are able to establish a single view of their customers. Companies need to establish and maintain a single view of customers in order to begin implementing advanced analytic capabilities. According to Experian research, a single customer view is a consistent, accurate and holistic view of your organization’s customers, prospects, and their data. Having full visibility and a 360 view into your customers paves the way for companies to make personalized, relevant, timely and precise decisions. But as many companies have begun to realize, getting this single view of customers is easier said than done. Organizations need to make sure that data should always be up-to-date, unique and available in order to begin a complete digital transformation.   Ensure the right resources and commitment for your advanced analytics initiative It’s important to have the top-down commitment within your organization for advanced analytics. From the C-suite down, everyone should be on the same page as to the value analytics will bring and the investment the project might require. Organizations that want to move forward with implementing advanced analytic capabilities need to make sure to set aside the right financial and human resources that will be needed for the journey. This may seem daunting, but it doesn’t have to be. A common myth is that the costs of new hardware, new hires and the costs required to maintain, configure, and set up new technology will make advanced analytics implementation far too expensive and difficult to maintain. However, many organizations don’t realize that it’s not necessary to allocate large capital expenses to implement advanced analytics. All it takes is finding the right-sized solution with configurations to fit the team size and skill level in your organization. Moreover, finding the right partner and team (whether internal or external) can be an efficient way to fill temporary skills gaps on your team. No digital transformation initiative is without its challenges. However, beginning your advanced analytics journey on the right footing can deliver unparalleled growth, profitability and opportunities. Still not sure where to begin? At Experian, we offer a wide range of solutions to help you harness the full power and potential of data and analytics. Our consultants and development teams have been a game-changer for financial institutions, helping them get more value, insight and profitability out of their data and modeling than ever before. Learn More

It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s all the more confounding and downright worrisome to financial institutions. But for the 30% of financial institutions that have successfully deployed AI into their operations, according to Deloitte, the results have been anything but intimidating. Not only are they seeing improved performance but also a more enhanced, positive customer experience and ultimately strong financial returns. For the 70% of financial institutions who haven’t started, are just beginning their journey or are in the middle of implementing AI into their operations, the task can be daunting. AI, machine learning, deep learning, neural networks—what do they all mean? How do they apply to you and how can they be useful to your business? It’s important to demystify the technology and explain how it can present opportunities to the financial industry as a whole. While AI seems to have only crept into mainstream culture and business vernacular in the last decade, it was first coined by John McCarthy in 1956. A researcher at Dartmouth, McCarthy thought that any aspect of learning or intelligence could be taught to a machine. Broadly, AI can be defined as a machine’s ability to perform cognitive functions we associate with humans, i.e. interacting with an environment, perceiving, learning and solving problems. Machine learning vs. AI Machine learning is not the same thing as AI. Machine learning is the application of systems or algorithms to AI to complete various tasks or solve problems. Machine learning algorithms can process data inputs and new experiences to detect patterns and learn how to make the best predictions and recommendations based on that learning, without explicit programming or directives. Moreover, the algorithms can take that learning and adapt and evolve responses and recommendations based on new inputs to improve performance over time. These algorithms provide organizations with a more efficient path to leveraging advanced analytics. Descriptive, predictive, and prescriptive analytics vary in complexity, sophistication, and their resulting capability. In simplistic terms, descriptive algorithms describe what happened, predictive algorithms anticipate what will happen, and prescriptive algorithms can provide recommendations on what to do based on set goals. The last two are the focus of machine learning initiatives used today. Machine learning components - supervised, unsupervised and reinforcement learning Machine learning can be broken down further into three main categories, in order of complexity: supervised, unsupervised and reinforcement learning. As the name might suggest, supervised learning involves human interaction, where data is loaded and defined and the relationship to inputs and outputs is defined. The algorithm is trained to find the relationship of the input data to the output variable. Once it delivers accurately, training is complete, and the algorithm is then applied to new data. In financial services, supervised learning algorithms have a litany of uses, from predicting likelihood of loan repayment to detecting customer churn. With unsupervised learning, there is no human engagement or defined output variable. The algorithm takes the input data and structures it by grouping it based on similar characteristics or behaviors, without a defined output variable. Unsupervised learning models (like K-means and hierarchical clustering) can be used to better segment or group customers by common characteristics, i.e. age, annual income or card loyalty program. Reinforcement learning allows the algorithm more autonomy in the environment. The algorithm learns to perform a task, i.e. optimizing a credit portfolio strategy, by trying to maximize available rewards. It makes decisions and receives a reward if those actions bring the machine closer to achieving the total available rewards, i.e. the highest acquisition rate in a customer category. Over time, the algorithm optimizes itself by correcting actions for the best outcomes. Even more sophisticated, deep learning is a category of machine learning that involves much more complex architecture where software-based calculators (called neurons) are layered together in a network, called a neural network. This framework allows for much broader, complex data ingestion where each layer of the neural network can learn progressively more complex elements of the data. Object classification is a classic example, where the machine ‘learns’ what a duck looks like and then is able to automatically identify and group images of ducks. As you might imagine, deep learning models have proved to be much more efficient and accurate at facial and voice recognition than traditional machine learning methods. Whether your financial institution is already seeing the returns for its AI transformation or is one of the 61% of companies investing in this data initiative in 2019, having a clear picture of what is available and how it can impact your business is imperative. How do you see AI and machine learning impacting your customer acquisition, underwriting and overall customer experience?

Retail banking leaders in a variety of industries (including risk management, credit, information technology and other departments) want to incorporate more data into their business strategies. By doing so, consumer banks and other financial companies benefit by expanding their markets, controlling risk, improving compliance and the customer experience. However, many companies don’t know how or where to start. The challenges? There’s just too much data – and it’s overwhelming. Technical integration issues Maintaining regulatory data and attribute governance and compliance The slow speed of adoption Join Jim Bander, PhD, analytics and optimization leader at Experian, in an upcoming webinar with the Consumer Bankers Association on Tuesday, Oct. 1, 2019 at 9:00-10:00 a.m. PT. The webinar will discuss how some of the country’s best banks – big and small – are making better, faster and more profitable decisions by using the right set of data sources, while avoiding data overload. Key topics will include: Technology Trends: Discover how the latest technology, including the cloud and machine learning, makes it easier than ever to access data, define and manage attributes throughout the enterprise and perform complex calculations in real time. Time to Market: Discover how consumer banks and other financial companies that have mastered data and attribute management are able to integrate data and attributes quickly and seamlessly. Business Benefits: Understand how advanced analytics helps financial institutions of all sizes make better business decisions. This includes growing their portfolios, mitigating fraud and credit risk, controlling operating expenses, improving compliance and enhancing the customer experience. Critical Success Factors: Learn how to stay ahead of ever-evolving business and data requirements and continuously improve your lending operations. Join us as we unveil the secrets to avoiding data overload in consumer banking. Special Offer For non-current CBA members, this webinar costs $95 to attend. However, with special discount code: EX1001, non-CBA members can attend for FREE. Register Now

The future is, factually speaking, uncertain. We don't know if we'll find a cure for cancer, the economic outlook, if we'll be living in an algorithmic world or if our work cubical mate will soon be replaced by a robot. While futurists can dish out some exciting and downright scary visions for the future of technology and science, there are no future facts. However, the uncertainty presents opportunity. Technology in today's world From the moment you wake up, to the moment you go back to sleep, technology is everywhere. The highly digital life we live and the development of our technological world have become the new normal. According to The International Telecommunication Union (ITU), almost 50% of the world's population uses the internet, leading to over 3.5 billion daily searches on Google and more than 570 new websites being launched each minute. And even more mind-boggling? Over 90% of the world's data has been created in just the last couple of years. With data growing faster than ever before, the future of technology is even more interesting than what is happening now. We're just at the beginning of a revolution that will touch every business and every life on this planet. By 2020, at least a third of all data will pass through the cloud, and within five years, there will be over 50 billion smart connected devices in the world. Keeping pace with digital transformation At the rate at which data and our ability to analyze it are growing, businesses of all sizes will be forced to modify how they operate. Businesses that digitally transform, will be able to offer customers a seamless and frictionless experience, and as a result, claim a greater share of profit in their sectors. Take, for example, the financial services industry - specifically banking. Whereas most banking used to be done at a local branch, recent reports show that 40% of Americans have not stepped through the door of a bank or credit union within the last six months, largely due to the rise of online and mobile banking. According to Citi's 2018 Mobile Banking Study, mobile banking is one of the top three most-used apps by Americans. Similarly, the Federal Reserve reported that more than half of U.S. adults with bank accounts have used a mobile app to access their accounts in the last year, presenting forward-looking banks with an incredible opportunity to increase the number of relationship touchpoints they have with their customers by introducing a wider array of banking products via mobile. Be part of the movement Rather than viewing digital disruption as worrisome and challenging, embrace the uncertainty and potential that advances in new technologies, data analytics and artificial intelligence will bring. The pressure to innovate amid technological progress poses an opportunity for us all to rethink the work we do and the way we do it. Are you ready? Learn more about powering your digital transformation in our latest eBook. Download eBook Are you an innovation junkie? Join us at Vision 2020 for future-facing sessions like:  -  Cloud and beyond - transforming technologies - ML and AI - real-world expandability and compliance

The fact that the last recession started right as smartphones were introduced to the world gives some perspective into how technology has changed over the past decade. Organizations need to leverage the same technological advancements, such as artificial intelligence and machine learning, to improve their collections strategies. These advanced analytics platforms and technologies can be used to gauge customer preferences, as well as automate the collections process. When faced with higher volumes of delinquent loans, some organizations rapidly hire inexperienced staff. With new analytical advancements, organizations can reduce overhead and maintain compliance through the collections process. Additionally, advanced analytics and technology can help manage customers throughout the customer life cycle. Let’s explore further: Why use advanced analytics in collections? Collections strategies demand diverse approaches, which is where analytics-based strategies and collections models come into play. As each customer and situation differs, machine learning techniques and constraint-based optimization can open doors for your organization. By rethinking collections outreach beyond static classifications (such as the stage of account delinquency) and instead prioritizing accounts most likely to respond to each collections treatment, you can create an improved collections experience. How does collections analytics empower your customers? Customer engagement, carefully considered, perhaps comprises the most critical aspect of a collections program—especially given historical perceptions of the collections process. Experian recently analyzed the impact of traditional collections methods and found that three percent of card portfolios closed their accounts after paying their balances in full. And 75 percent of those closures occurred shortly after the account became current. Under traditional methods, a bank may collect outstanding debt but will probably miss out on long-term customer loyalty and future revenue opportunities. Only effective technology, modeling and analytics can move us from a linear collections approach towards a more customer-focused treatment while controlling costs and meeting other business objectives. Advanced analytics and machine learning represent the most important advances in collections. Furthermore, powerful digital innovations such as better criteria for customer segmentation and more effective contact strategies can transform collections operations, while improving performance and raising customer service standards at a lower cost. Empowering consumers in a digital, safe and consumer-centric environment affects the complete collections agenda—beginning with prevention and management of bad debt and extending through internal and external account resolution. When should I get started? It’s never too early to assess and modernize technology within collections—as well as customer engagement strategies—to produce an efficient, innovative game plan. Smarter decisions lead to higher recovery rates, automation and self-service tools reduce costs and a more comprehensive customer view enhances relationships. An investment today can minimize the negative impacts of the delinquency challenges posed by a potential recession. Collections transformation has already begun, with organizations assembling data and developing algorithms to improve their existing collections processes. In advance of the next recession, two options present themselves: to scramble in a reactive manner or approach collections proactively. Which do you choose? Get started

Financial institutions preparing for the launch of the Financial Accounting Standard Board’s (FASB) new current expected credit loss model, or CECL, may have concerns when it comes to preparedness, implications and overall impact. Gavin Harding, Experian’s Senior Business Consultant and Jose Tagunicar, Director of Product Management, tackled some of the tough questions posed by the new accounting standard. Check out what they had to say: Q: How can financial institutions begin the CECL transition process? JT: To prepare for the CECL transition process, companies should conduct an operational readiness review, which includes: Analyzing your data for existing gaps. Determining important milestones and preparing for implementation with a detailed roadmap. Running different loss methods to compare results. Once losses are calculated, you’ll want to select the best methodology based on your portfolio. Q: What is required to comply with CECL? GH: Complying with CECL may require financial institutions to gather, store and calculate more data than before. To satisfy CECL requirements, financial institutions will need to focus on end-to-end management, determine estimation approaches that will produce reasonable and supportable forecasts and automate their technology and platforms. Additionally, well-documented CECL estimations will require integrated workflows and incremental governance. Q: What should organizations look for in a partner that assists in measuring expected credit losses under CECL? GH: It’s expected that many financial institutions will use third-party vendors to help them implement CECL. Third-party solutions can help institutions prepare for the organization and operation implications by developing an effective data strategy plan and quantifying the impact of various forecasted conditions. The right third-party partner will deliver an integrated framework that empowers clients to optimize their data, enhance their modeling expertise and ensure policies and procedures supporting model governance are regulatory compliant. Q: What is CECL’s impact on financial institutions? How does the impact for credit unions/smaller lenders differ (if at all)? GH: CECL will have a significant effect on financial institutions’ accounting, modeling and forecasting. It also heavily impacts their allowance for credit losses and financial statements. Financial institutions must educate their investors and shareholders about how CECL-driven disclosure and reporting changes could potentially alter their bottom line. CECL’s requirements entail data that most credit unions and smaller lenders haven’t been actively storing and saving, leaving them with historical data that may not have been recorded or will be inaccessible when it’s needed for a CECL calculation. Q: How can Experian help with CECL compliance? JT: At Experian, we have one simple goal in mind when it comes to CECL compliance: how can we make it easier for our clients? Our Ascend CECL ForecasterTM, in partnership with Oliver Wyman, allows our clients to create CECL forecasts in a fraction of the time it normally takes, using a simple, configurable application that accurately predicts expected losses. The Ascend CECL Forecaster enables you to: Fulfill data requirements: We don’t ask you to gather, prepare or submit any data. The application is comprised of Experian’s extensive historical data, delivered via the Ascend Technology PlatformTM, economic data from Oxford Economics, as well as the auto and home valuation data needed to generate CECL forecasts for each unsecured and secured lending product in your portfolio. Leverage innovative technology: The application uses advanced machine learning models built on 15 years of industry-leading credit data using high-quality Oliver Wyman loan level models. Simplify processes: One of the biggest challenges our clients face is the amount of time and analytical effort it takes to create one CECL forecast, much less several that can be compared for optimal results. With the Ascend CECL Forecaster, creating a forecast is a simple process that can be delivered quickly and accurately. Q: What are immediate next steps? JT: As mentioned, complying with CECL may require you to gather, store and calculate more data than before. Therefore, it’s important that companies act now to better prepare. Immediate next steps include: Establishing your loss forecast methodology: CECL will require a new methodology, making it essential to take advantage of advanced statistical techniques and third-party solutions. Making additional reserves available: It’s imperative to understand how CECL impacts both revenue and profit. According to some estimates, banks will need to increase their reserves by up to 50% to comply with CECL requirements. Preparing your board and investors: Make sure key stakeholders are aware of the potential costs and profit impacts that these changes will have on your bottom line. Speak with an expert

What is CECL? CECL (Current Expected Credit Loss) is a new credit loss model, to be leveraged by financial institutions, that estimates the expected loss over the life of a loan by using historical information, current conditions and reasonable forecasts. According to AccountingToday, CECL is considered one of the most significant accounting changes in decades to affect entities that borrow and lend money. To comply with CECL by the assigned deadline, financial institutions will need to access much more data than they’re currently using to calculate their reserves under the incurred loss model, Allowance for Loan and Lease Losses (ALLL). How does it impact your business? CECL introduces uncertainty into accounting and growth calculations, as it represents a significant change in the way credit losses are currently estimated. The new standard allows financial institutions to calculate allowances in a variety of ways, including discounted cash flow, loss rates, roll-rates and probability of default analyses. “Large banks with historically good loss performance are projecting increased reserve requirements in the billions of dollars,” says Experian Advisory Services Senior Business Consultant, Gavin Harding. Here are a few changes that you should expect: Larger allowances will be required for most products As allowances will increase, pricing of the products will change to reflect higher capital cost Losses modeling will change, impacting both data collection and modeling methodology There will be a lower return on equity, especially in products with a longer life expectancy How can you prepare? “CECL compliance is a journey, rather than a destination,” says Gavin. “The key is to develop a thoughtful, data-driven approach that is tested and refined over time.” Financial institutions who start preparing for CECL now will ultimately set their organizations up for success. Here are a few ways to begin to assess your readiness: Create a roadmap and initiative prioritization plan Calculate the impact of CECL on your bottom line Run altered scenarios based on new lending policy and credit decision rules Understand the impact CECL will have on your profitability Evaluate current portfolios based on CECL methodology Run different loss methods and compare results Additionally, there is required data to capture, including quarterly or monthly loan-level account performance metrics, multiple year data based on loan product type and historical data for the life of the loan. How much time do you have? Like most accounting standards, CECL has different effective dates based on the type of reporting entity. Public business entities that file financial statements with the Security and Exchange Commission will have to comply by 2020, non-public entity banks must comply by 2022 and non-SEC registered companies have until 2023 to adopt the new standard. How can we help: Complying with CECL may require you to gather, store and calculate more data than before. Experian can help you comply with CECL guidelines including data needs, consulting and loan loss calculation. Experian industry experts will help update your current strategies and establish an appropriate timeline to meet compliance dates. Leveraging our best-in-class industry data, we will help you gain CECL compliance quickly and effectively, understand the impacts to your business and use these findings to improve overall profitability. Learn more

Many may think of digital transformation in the financial services industry as something like emailing a PDF of a bank statement instead of printing it and sending via snail mail. After working with data, analytics, software and fraud-prevention experts, I have found that digital transformation is actually much more than PDFs. It can have a bigger and more positive influence on a business’s bottom line – especially when built on a foundation of data. Digital transformation is the new business model. And executives agree. Seventy percent of executives feel the traditional business model will disappear in the next five years due to digital transformation, according to recent Experian research. Our new e-book, Powering digital transformation: Transforming the customer experience with data, analytics and automation, says, “we live in a world of ‘evolve or fail.’ From Kodak to Blockbuster, we’ve seen businesses resist change and falter. The need to evolve is not new. What is new is the speed and depth needed to not only compete, but to survive. Digital startups are revolutionizing industries in months and years instead of decades and centuries.” So how do businesses evolve digitally? First, they must understand that this isn’t a ‘one-and-done’ event. The e-book suggests that the digital transformation life cycle is a never-ending process: Cleanse, standardize and enrich your data to create features or attributes Analyze your data to derive pertinent insights Automate your models and business practices to provide customer-centric experiences Test your techniques to find ways to improve Begin the process again Did you notice the key word or phrase in each of these steps is ‘data’ or ‘powered by data?’ Quality, reliable data is the foundation of digital transformation. In fact, almost half of CEOs surveyed said that lack of data or analytical insight is their biggest challenge to digital transformation. Our digital world needs better access to and insight from data because information derived from data, tempered with wisdom, provides the insight, speed and competitive advantage needed in our hypercompetitive environment. Data is the power behind digital transformation. Learn more about powering your digital transformation in our new e-book>