Efficiently acquiring new share is essential to your customers' success. That’s why we created the most sophisticated automotive marketing services available today.
We help you to strategically target the right prospects at the right time to help your clients attract more qualified business with less spend, and then accurately measure the results. Using household-level predictive intelligence and precise audience targeting, your clients can take control of their markets to efficiently gain greater share.
Our Dealer Positioning System® (DPS) helps you to increase advertising efficiency and successfully conquest in precisely defined market areas. By tying dealership advertising, website analytics and inventory together with our automotive market and consumer data, the DPS creates clear, local-market action plans that generate actual sales.
Experian Automotive leverages the industry's largest in-house data assets to provide a greater range of insights — all from one data provider. With a robust combination of automotive, demographic, psychographic, credit and online/offline behavioral data, automotive businesses can get the comprehensive automotive marketing services they need to get ahead in today's market.
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