Automotive Consumer Insights from Experian
In this Q4 2025 Auto Consumer Trends report, we take a closer look at who is buying cars, what they’re purchasing, and how new and used markets are shifting:
- 93.5M+ cars are currently on U.S. roads.
- Cars represent 33.98% of all vehicles in operation.
- Total vehicles in operation reached 296.5M, up 28.7% year over year.
View our Q4 2025 analysis:
View The Trade Desk Report
The Trade Desk leverages the insights from the Automotive Consumer Trends reports to create a comprehensive omnichannel strategy for reaching in-market car buyers.
