Automotive Consumer Insights from Experian
Experian’s Q1 2026 Automotive Consumer Trends Report provides a comprehensive look at the SUV landscape, combining vehicle registration data with consumer demographics, lifestyle segmentation, and market intelligence.
- 117 million SUVs are currently in operation across the U.S., representing 42.2% of all vehicles on the road.
- SUVs captured 63.45% of new retail registrations over the last 12 months, strengthening their position as the largest vehicle segment.
- More than 7.8 million new SUVs and 14.4 million used SUVs were registered during the period.
View our Q1 2026 analysis:
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The Trade Desk leverages the insights from the Automotive Consumer Trends reports to create a comprehensive omnichannel strategy for reaching in-market car buyers.
