For marketers, the start of a new year is an opportunity to look ahead. Recommended resolutions for marketers include:
- Identify, know and engage with your customers across multiple devices so you can understand what they need, want and expect from your brand
- Deliver relevant, tailored messages to each customer through insight-driven interaction
- Convert holiday shoppers into year-round customers: Use data collected during the holiday season to deepen your connection with each customer through personalized and persistent communication
Companies can stay competitive in 2016 by staying on top of the latest marketing trends and using the insights gained to develop meaningful interactions with customers.