Experian's Automotive Market Trends Report: Q1 2026

The U.S. automotive market continues to expand while shifting toward used vehicles, aging inventory, and evolving electrification trends—creating new opportunities across the industry.

The highlights will include:

  • Growing vehicle market: ~298M vehicles on U.S. roads.
  • Shift in demand: New sales down, used activity remains strong.
  • Aging fleet: More vehicles out of warranty, boosting aftermarket demand.
  • Electrification evolving: EV growth slows; hybrids gaining momentum.
  • Changing buyer behavior: Rising cross-state purchases due to affordability.
  • Market leaders stable: GM and Toyota continue to dominate.

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The Auto Market Trends Report provides a comprehensive and real-time view of the automotive market. Instead of relying solely on limited surveys and expert opinions, the foundation in the total market data allows us to undisputably sniff out trends and patterns, driving many facets of the business, from our understanding of the broader aftermarket to specific assortment strategies for given vehicles.

Nathan Orth Sr. Category Manager
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