Experian's Automotive Market Trends Report: Q2 2026

The U.S. automotive market continues to evolve as vehicle populations grow, aftermarket opportunities expand, and electrification adoption progresses.

In Experian Automotive's Q2 2026 Automotive Market Trends Report, you'll discover:

  • U.S. light-duty Vehicles in Operation reached 299.9 million.
  • The aftermarket Sweet Spot now represents 34.5% of vehicles on the road.
  • EVs have grown to 6.2 million vehicles in operation, while hybrids have reached 13.4 million.
  • 72.2% of EV owners remained loyal to electrification when purchasing another vehicle.
  • New vehicle registrations increased slightly year over year.
  • GM led manufacturers, while Toyota remained the top brand.
  • The Honda CR-V continued as the leading new vehicle model.

Fill out the form for access to our latest report. You’ll have access to a PDF version of the report.

Download the Report

Fill out the form to access our latest insights. You will receive future email notifications when our next quarterly update is available.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Auto Market Trends Report provides a comprehensive and real-time view of the automotive market. Instead of relying solely on limited surveys and expert opinions, the foundation in the total market data allows us to undisputably sniff out trends and patterns, driving many facets of the business, from our understanding of the broader aftermarket to specific assortment strategies for given vehicles.

Nathan Orth Sr. Category Manager
Clarios