Experian's Automotive Consumer Trend Report: Q3 2025

Q3 Segment Analysis: What trucks are on the road and who is buying them?

We take complex market data and break it down into actionable insights you can use in your business.  Each quarter, we will focus on a specific vehicle segment and the associated consumer to provide a unique market analysis. 

Key insights include:

  • 55.3M+ Light-Duty Trucks on U.S. Roads.
  • Trucks = 17.15% of All New Retail Registrations.
  • Ford Dominates New Truck Market Share.
  • 6.92M+ Used Trucks Registered in the Last 12 Months.

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Automotive Consumer Trends Report

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