Building Customer
Relationships

Create beneficial connections

Maximize Revenue Potential

Establish more profitable and secure relationships with your customers. Whether you’re a financial institution trying to determine the total value of a customer across all business lines or a retailer looking to speed up and improve the application process, Experian® offers tools that profile and segment consumers, perform analysis, trend and prescreen so you can maximize revenue opportunities and continue building customer relationships.

Build better customer relationships with the following products:

COMMERCIAL FOCUSED PRODUCTS

List Rental Fulfillment

Make your list more attractive to more mailers and increase your sales potential. Our industry leading data preparation processes ensure that your addresses are accurate and up-to-date, making your database deliverable and productive for list rental customers.

CONSUMER FOCUSED PRODUCTS

b2bBaseSM

Gain market insights that tell you how your customers compare with the overall B2B marketplace, plus learn their lifestyle attributes, market penetration rates and more.

BehaviorBank®

Develop a better understanding of consumer buying behavior with self-reported data on hobbies and lifestyle.

Cooperative Data

Deepen your prospecting capabilities with cooperative data. Experian provides access to purchasing information for more than 100 million catalog consumers through its catalog database and 63 million magazine subscribers through its publisher database.

Experian® CheetahMail®

A combination of permission-based email marketing and customer intelligence technologies.

Decision InsightSM

Get a better response rate on offers. This decisioning program reduces risk by prescreening applicants and improves efficiency by automating the credit decisioning process.

Hitwise®

Improve marketing strategies by learning what drives traffic to your competitors' sites. Hitwise provides access to daily online usage — see how 10 million US Internet users interact with over 1 million Web sites across more than 160 industries.

Prime Performance Modeling

Prime Performance Modeling helps you formulate intelligent solutions to acquisition and retention challenges by analyzing your data to discover untapped markets, uncover hidden cross-sell opportunities, identify "at risk" clients and predict future loyalty.

Prospect NavigatorSM

This Web-based tool eliminates the need for in-house data storage, multiple vendors or the purchase of costly data feeds and it improves business intelligence. Test strategies, run counts and analyze new markets.

TrueTouchSM

Ideal for brokers, catalogs, consumer products, financial services, media and publishing, nonprofits, retail and telecommunications companies —  this contact strategy solution provides a clear picture of the best audience, message, channel and timing for your marketing campaigns.

CREDIT FOCUSED PRODUCTS

Experian Credit EducatorSM

Build strong relationships with loyal, creditworthy customers when you provide them with personalized education sessions with a trained Experian Credit Educator agent.

Experian TAPSSM

With TAPS (Total Annual Plastic Spend) know the total spend your customers generate, not just on your accounts but on other accounts as well.Differentiate the highest spenders to deliver better service, provide superior rewards, and even offer significantly higher credit lines.

In the Market ModelsSM

Understand your clients' future needs to secure refinancing or second offer opportunities when you identify which consumers within an existing portfolio will be in the market for a new credit product.

Instant Prescreen

A quick and easy cross-selling tool that lets you immediately extend preapproved offers of credit to prospects when they’re most responsive — at the point of contact. Turn data into knowledge and knowledge into new, profitable relationships.

PowerCurve - Customer Management

Provides unmatched capabilities for turning customer-level analytic insights into a coordinated set of account-level treatment strategies, rapidly deployed and consistently executed across product lines and channels.

Prequalification

Prequalify consumers for credit in real time - enabling you to match consumers to loan options at the point of contact. Engaging consumers online, on the phone or face-to-face when they are engaged and most likely to respond will generate profitable leads for you.

Prescreen

Qualifies and segments your prospect list according to your unique credit criteria so you can target consumers most likely to respond to your credit offers.

Risk and Retention Triggers (Cross-Sell Triggers)

Provides daily notification of cross-sell and up-sell opportunities with customers who have shopped elsewhere for credit.

Trend View - Notification Services

Make the most appropriate offers to customers and prospects at precisely the right time.

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