More Than a Score: The Case for Financial Inclusion

by Guest Contributor 7 min read February 7, 2022

Credit scores hold the key to many aspects of our financial lives. Whether qualifying for a mortgage, insurance, or a smartphone plan, financial institutions rely on credit reports — a document detailing how responsibly a person has used credit accounts in the past — to decide if they should approve your financing application.

However, here’s the problem: because today’s scoring system leans heavily on a person’s credit history to generate a credit score, it leaves out large segments of the United States population from accessing credit. According to a recent Oliver Wyman report, an estimated 28 million U.S. consumers are considered ”credit invisible,” while another 21 million are deemed “unscorable,” meaning they don’t have the types of accounts that have been traditionally used to generate a credit score. Using the traditional credit-scoring formula, certain populations, such as communities of color and low-income consumers, are left behind.

Now, times are changing. A modern approach to credit scoring can significantly improve the financial inclusion of millions of U.S. consumers and correct past and present inequities. ­Tapping into advanced technologies that leverage expanded data assets can produce powerful results.

A cycle of exclusion: The limitations of conventional credit scoring

A big part of the problem lies with how credit scores are calculated. Between payment history and length of accounts held, a consumer’s credit history accounts for 50 percent of a FICO credit score — the credit score used by 90 percent of top lenders for credit decisions. In other words, the credit system rewards people who already have (or can get) credit and penalizes those that cannot or don’t yet have credit.

For those who do not have credit, their financial behaviors ­— such as timely rental and utility payments, bank account data and payday loan installment payments — may not get reported to credit bureaus. As a result, consumers without a credit history may appear as credit invisible or unscorable because they don’t have enough tradelines to generate a score. But they also can’t get credit to improve their score. It creates a cycle of exclusion that’s hard to break.

Who gets left behind?

According to the latest research, the limitations on the traditional credit scoring system disproportionately impact certain communities:

  • Low-income: 30 percent of those in low-income neighborhoods are credit invisible, and 16 percent are considered unscorable, compared with just 4 percent and 5 percent, respectively, in upper-income neighborhoods.1
  • Communities of color: 27 percent of Black and 26 percent of Hispanic consumers are either credit invisible or unscorable, while only 16 percent of white consumers are.1
  • Immigrants: People who have recently arrived in the United States can lack a credit history here, even if they may have had one in their home country. Meanwhile, undocumented immigrants, who don’t have a Social Security number, can find it difficult to get a credit card or use other financial services.
  • Young adults: 40 percent of credit invisibles in the U.S. are under the age of 25,1 with 65 percent of 18- to 19-year-olds lacking a credit score.

Being labeled unscorable or credit invisible can hinder participation in the financial system and prevent populations from accessing the socioeconomic opportunities that go with it.

Why are certain individuals and communities excluded?

There are often complex — and valid — reasons for why many consumers are deemed unscorable or credit invisible. For example, newcomers may appear to be credit invisible because haven’t yet generated a credit history in the U.S., although they may have a solid score in their home country.

Young consumers are also a common category of unscorable or credit invisible people, largely because they haven’t acquired credit yet. Only 35 percent of 18- to 19-year-olds have a credit score, while 91 percent of 25- to 29-year-olds do. However, those who can quickly get a credit history typically come from wealthier households, where they can rely on a creditworthy guarantor to help them establish credit.

Finally, some consumers have had negative experiences with the financial system. For instance, a prior default can make it difficult to access credit in the future, which can result in an extended period without credit, eventually leading to being labelled unscorable. Others may distrust the mainstream financial system and choose not to participate.

Underpinning all this are racial disparities, with Black and Hispanic consumers being classified as unscorable and credit invisible at significantly higher rates than white and Asian consumers. According to the Consumer Financial Protection Bureau (CFPB), Black and Hispanic people, as well as low-income consumers, are more likely to have “scant or non-existent” credit histories.

Financial inclusion is an equity issue

Traditional credit scoring places big barriers on certain communities. Without access to credit, marginalized communities will continue to face challenges. They will lack the ability to purchase property, secure business and/or personal loans and deal with financial emergencies, further widening the wealth gap. Since credit scores are used to decide loan eligibility and what interest rate to offer, those with low or no credit rating tend to pay higher interest rates or are denied desired loans, which compounds financial difficulty. The impact is profound: a significant percentage of the population struggles to access basic financial services as well as life opportunities, such as financing an education or buying a home.

Without the ability to generate a credit score, unscorable or credit invisible consumers often turn to less-regulated financial products (such as payday loans or buy now pay later agreements) and pay more for these, often locking them in a vicious cycle. Consumers who are credit invisible or unscorable often end up paying more for everyday transactions. They may be required to put up hefty deposits for housings and utilities. Auto and homeowners insurance, which use credit score as a factor in setting rates, may be more expensive too. Consider how much this could impede someone’s ability to save and build generational wealth.

Financial inclusion seeks to bring more consumers into the financial system and enable access to safe, affordable financial services and products. With the right technology on your side, there are solutions that make it easier to do so.

Tap into technology

Banks, credit unions and other lending institutions are well positioned to move the needle on financial inclusion by embracing expanded definitions of creditworthiness. By seeking out expanded FCRA-regulated data with wider sources of financial information, financial institutions can find a vast untapped pool of creditworthy consumers to bring into the fold.

Technology makes achieving this goal easier than ever. New credit scoring tools, like Lift Premium™, can give lenders a more complete view of the consumer to use for credit decisioning. It combines traditional credit data with expanded FCRA-regulated data sources, helping lenders uncover more creditworthy consumers.

Lift Premium can score 96 percent of U.S. consumers, compared to just 81 percent that conventional scoring systems do now. By applying machine learning to expanded data sets, Lift Premium can build a fuller and more accurate view of consumer behaviors. Moreover, the 6 million consumers whose scores are now considered subprime could be upgraded to prime or near-prime by analyzing the expanded data that Lift Premium uses.

The opportunity presented by financial inclusion is significant. Imagine being able to expand your portfolio of creditworthy borrowers by almost 20 percent.

The last word

With a renewed focus on social justice, it’s no surprise that regulators and activists alike are turning their attention to financial inclusion. A credit-scoring system that allows lenders to better evaluate more consumers can give more people access to transparent, cheaper and safer financial products and the socioeconomic benefits that go along with them. New models and data assets offer additional data points into the credit scoring system and make it possible for lenders to expand credit to a greater number of consumers, in the process creating a fairer system than exists today. Early adopter lenders who embrace financial inclusion now can gain a first-mover advantage and build a loyal customer base in a competitive market.

Learn more Download white paper

1Oliver Wyman white paper, “Financial Inclusion and Access to Credit,” January 12, 2022. 

Related Posts

Rewriting the Road Ahead with Longer Loan Terms and Increased Refinancing Options

The automotive market is entering a new phase defined not just by what consumers are buying, but by how they’re choosing to finance it. According to Experian Automotive’s State of the Automotive Finance Market Report: Q1 2026, nearly one-third (35.55%) of all new vehicle loans now stretch more than six years, up from 30.83% in Q1 2025. Similarly on the used side, 31.54% of loans extended more than six years, an increase from 28.60% last year. The shift highlights why affordability is reshaping how consumers are financing their vehicles, particularly in larger and higher-priced vehicles. Refinancing gains traction as interest rates stabilize In addition to longer-term loans, consumers are becoming increasingly deliberate with their financing decisions and managing monthly payments as refinancing activity has gained momentum. For instance, consumers who refinanced this quarter lowered their interest rate by 2.2% and saved an average of $81 on their monthly payment. Credit unions, in particular, continued to play a major role in helping consumers secure more affordable payment options. In Q1 2025, credit unions accounted for the lion’s share of automotive refinancing at 63.43%, from 62.31% a year ago. By comparison, banks went from 23.51% to 22.59% year-over-year. Furthermore, those who refinanced with a credit union saved an average of $101 this quarter, whereas those who refinanced with banks saved $60. Expanding credit access through flexible financing Another notable trend this quarter was the incessant growth in subprime financing as credit accessibility across the market continues to increase. In the first quarter of this year, subprime borrowers made up 15.75% of total vehicle financing, from 14.40% last year. For new vehicles in particular, the subprime market went from 5.61% to 6.88% year-over-year, while subprime in used vehicle financing grew to 20.60% this quarter, from 19.36% a year ago. Increased activity in the subprime segment highlights continued confidence in the automotive market and underscores the importance of expanded financing options. As consumers seek greater flexibility with financing decisions that fit their lifestyle, lenders and dealers have the opportunity to approach them with more personalized solutions. These trends are helping keep both new and used vehicle markets moving forward, while creating new opportunities for consumers to manage payments and purchase confidently. To learn more about automotive finance trends, view the full State of the Automotive Finance Market Report: Q1 2026 presentation on demand.

Published: June 2, 2026 by Melinda Zabritski
Staying Competitive After Trigger Leads Evolve: A Roadmap For Lenders

Trigger leads have long been the preferred solution for identifying high-intent mortgage borrowers. But with the implementation of the Homebuyers Privacy Protection Act (HPPA), which introduces new limitations and consumer protections around trigger leads, that playbook will need to shift. Now, lenders are quickly facing a pivotal shift in how they discover, engage, and convert prospective borrowers into customers. The industry now stands at a crossroads. Lenders who adapt early—leaning into predictive tools, consent-based engagement, and smarter prescreening—will redefine borrower acquisition in a more privacy-centric era.  HPPA: A structural change to mortgage marketing  The HPPA amends the Fair Credit Reporting Act by significantly restricting the use of mortgage inquiries for prescreen purposes. As of March 5, 2026, credit bureaus may only provide or utilize mortgage inquiries to:  End users with explicit borrower consent  The originator of the consumer’s current mortgage  The servicer of the consumer’s current mortgage  An insured depository institution or credit union where the consumer has an existing account  While these exemptions may provide continuity for banks and credit unions, many mortgage brokers and nonbank lenders will need to overhaul their prescreen practices—or risk being cut off entirely from a previously high-performing acquisition channel.  Why this isn’t just a compliance shift—It’s a strategic recalibration  Mortgage triggers in prescreen allow lenders to react instantly to consumer intent. Lenders rely on a prompt and convincing narrative to entice applicants to switch lenders. Mortgage inquiry triggers are effective and were, therefore, a prospecting strategy for many lenders. Recent legislative changes significantly restrict the availability of these inquiry triggers, and impacted lenders are focusing on a more intentional prospecting strategy to compete.   Without these mortgage triggers in prescreen, lenders need to ask:  Who are we trying to reach?  What early signals can we act on?  How do we earn permission and attention before a mortgage inquiry ever happens?  Transforming the funnel: From reaction to anticipation  The shift in mortgage inquiry-based prescreen isn’t the end of high-intent lead targeting. It’s the beginning of a more strategic and intentional approach—one that leverages earlier indicators of mortgage readiness and focuses on building relationships, not just closing transactions.  Here’s where the momentum is evolving, creating a new and smarter funnel:  Prescreen marketing: Using credit and behavioral attributes to help identify consumers who meet specific lending criteria before they signal active intent.  Predictive modeling: Leveraging propensity scores or custom models to prioritize outreach based on conversion likelihood.  Consent-based engagement: Implementing compliant mechanisms to capture and manage borrower opt-ins at scale.  The power of predictive modeling  According to recent industry interviews, propensity modeling is emerging as one of the most effective replacements for trigger-based prescreen. These models analyze hundreds of credit attributes—such as utilization, account mix, account age, and depth—to help identify consumers statistically more likely to seek a mortgage.  For lenders just beginning to use predictive modeling, off-the-shelf models can be a quick way to identify potential borrowers. For example, when layering propensity scores on top of credit eligibility, which can improve borrower targeting, many lenders see an increase in open mortgage loan rates.  Meanwhile, custom-built models, which analyze a lender’s own campaign performance over time, offer the highest level of precise targeting. These models isolate the attributes most predictive of conversions within a specific product mix—optimizing not just volume, but fit.  Speed without traditional triggers? It’s possible  One of the biggest concerns among lenders is maintaining the speed historically enabled by trigger leads. But that concern may be overblown.  Self-service prescreen platforms now allow marketers to generate qualified lead lists in as little as 24 hours, enabling rapid response during rate drops, competitive shifts, or seasonal demand spikes.   For those new to prescreening, batch campaigns still offer value, especially with analyst support.   Don’t overlook retention  In an era of intense acquisition competition, retention becomes a key differentiator.  Lenders who monitor property status, cash flow, and consumer credit behavior can proactively identify when an existing borrower is likely to list, refinance, or exit. Armed with that intelligence, lenders can re-engage with the borrower at the right moment—sometimes before a competitor is considered or contacted.  This level of behavioral intelligence may soon separate proactive lenders from reactive ones.  Actions instead of reactions  The evolution of trigger-based prescreen doesn’t just require new tools; it demands new thinking. Lenders should begin by auditing their current pipelines and determining:  What percentage of our acquisition is dependent on triggers?  What share of our book falls under the HPPA exemptions?  How will we scale compliant opt-in collection?  Are our current prescreen or modeling capabilities future-ready?  Those who answer these questions today—and act on them—won’t just be in compliance with the new laws, they’ll lead in a transformed market. Lenders should also be asking:   Do we have the infrastructure to collect and act on borrower consent?  Are our acquisition teams equipped to run prescreen campaigns — both batch and self-service?  What predictive models are we using (or could we use) to prioritize leads?  Are we proactively monitoring our portfolio to catch retention risks early?  How are we preparing our sales teams for longer, more consultative buying journeys?  Conclusion  The HPPA signals a shift away from relying on passive, inquiry-based prescreen acquisition and the beginning of smarter, more strategic engagement with potential borrowers. Lenders who embrace this transition early will find themselves not just compliant, but competitive—with deeper borrower insights, better conversion rates, and stronger long-term customer relationships.  The market is moving. The only question is: will you lead the change or chase it?  Citation  Experian. (2025, November). Interview: How the Homebuyers Privacy Protection Act is reshaping mortgage marketing—and what lenders should do now [transcript]. Experian Mortgage Insights. Insights based on lender feedback, campaign performance data, and analysis of prescreen marketing strategies and predictive modeling outcomes were gathered from Experian client engagements and internal mortgage analytics between May and October 2025. Homebuyers Privacy Protection Act timeline and legal context referenced from legislation signed September 5, 2025, with implementation beginning March 5, 2026.   

Published: April 22, 2026 by Ivan Ahmed