Tag: customer insights
Open banking has been leveraged for years in the U.S. The anticipated U.S. regulation under section 1033 of the Dodd-Frank Act, combined with the desire to expand lending universes, has increased interest and urgency among financial institutions to incorporate open banking flows into their workstreams. With technological improvements, increased data availability, and increasing consumer awareness around the benefits of data value exchange, financial service providers can use consumer-permissioned data to gain new insights. For example, access to bank account transactional data, permissioned appropriately, provides important attributes into risk, spend and income behaviors, and financial health, while equipping institutions with intelligence they can harness to help meet various business objectives. Current state of open banking Open Banking use cases are extensive and will continue to expand as access to permissioned data becomes more common. Second chance underwriting, where a lender retrieves additional insights to potentially reverse the primary declination, is the most prevalent use case in the market today. Where a consumer may have limited or no credit history, this application of cashflow attributes and scores in a decisioning flow can help many consumers access financial services where they cannot be fully underwritten on credit data alone. And it is not just consumer behavior and willingness to permission their data that will accelerate open banking in financial services. The technology enabling access, security, standardization, and categorization is equally critical. New and existing players across the ecosystem are rolling out new solutions to drive results for financial institutions. The benefits of open banking are vast as highlighted recently by Craig Focardi, Principal Analyst at Celent: “The final adoption of the CFPB’s proposed rule under Section 1033 will accelerate open banking in the US,” said Focardi. “Although open banking is operating effectively under existing consumer protection/privacy and related laws and regulations, this modern opening banking rule will enhance consumer control over their data for privacy and security, help consumers better manage their finances, and help them find the best products and banking relationships. For financial institutions, it will level the competitive playing field for smaller financial institutions, increase competition for customer relationships, and incentivize all financial institutions to invest in technology, data, and analytics to adopt open banking more quickly.” Despite the wealth of information that open banking can offer, institutions are at varying stages of maturity when it comes to using this data in production, with fintechs and challenger banks leading the way. However, most banks are researching and planning to take advantage of the insights unlocked through open banking – particularly cashflow data. But why is there not wider adoption when this ‘new’ data can offer such rich and actionable insights? The answer varies, but it is top of mind for risk officers, analysts and marketers. Some financial institutions are worried about application drop-off as consumers move through a data consent journey. Others are taking a wait-and-see approach as they are concerned about incorporating open banking flows only to see regulation upend the application of permissioned data. Regardless of readiness, most organizations are in various stages of testing new permissioned data sources to understand the implications. Experian has helped many financial institutions understand the power of consumer-permissioned data through analytics and specific tests leveraging client transactional data and our cashflow models. On aggregate, we see cashflow data perform well on its own in determining a consumer’s likelihood of going 60 days past due over 12 months; however, it is best used in combination with traditional and alternative credit data to achieve optimal performance of underwriting models. But what about consent? Will consumers be open to permissioning their data? From our research, we see that consumers are willing to give permission if the benefits are explained and they understand how their data will be used. In fact, 70% of consumers report they are likely to share banking data for better loan rates, financial tools, or personalized spending insights.1 Experian reveals new solutions for open banking We at Experian are excited about the benefits open banking can provide, including: Giving more control to consumers: Consumers are hungry for more control over their data. We have seen this ourselves with Experian Boost®. When the benefits of data sharing are properly explained, and consumers can control when and how that data is used, it is empowering and allows consumers the potential to unlock new financial opportunities. Improving risk assessment: As mentioned above, analysis shows that cash flow data (transactional open banking data) is very predictive on its own. Adding our credit data delivers even greater predictability, enabling lenders to score more consumers and offer the right products, services, and pricing. Augmenting existing strategies: Open banking is not a new strategy; it augments and improves many existing processes. Institutions do not need to start something from scratch; they can layer incremental data into existing processes for an improved risk assessment, deeper insights, and a better customer experience. Open banking is not a new strategy; it augments and improves many existing processes. Institutions do not need to start something from scratch; rather, they can layer incremental data into existing processes for an improved risk assessment, deeper insights, and a better customer experience. We’re helping institutions unlock the power of open banking data by transforming transaction data into precise categories, a foundational component of cashflow analytics that feeds into the calculation of attributes and scores. These new Cashflow Attributes can be easily plugged into existing underwriting, analytic, and account management use cases. Early indicators show that Cashflow Attributes can boost predictive accuracy by up to 20%, allowing lenders to drive revenue growth while mitigating risk.2 Open banking is emerging in the industry across various use cases. Many are only just realizing the potential insights and benefits this can have to consumers and their organizations. How will you leverage open banking? Learn more about how we're helping address open banking 1Atomik Research survey of 2,005 U.S. adults online, matching national demographics. Fieldwork: March 17-21, 2024. 2Experian analysis based on GINI predictability. GINI coefficient measures income or wealth inequality within a population, with 0 indicating perfect equality and 1 indicating perfect inequality, reflecting predictive capability.
This article was updated on February 21, 2024. With the rise of technology and data analytics in the financial industry today, it's no longer enough for companies to rely solely on traditional marketing methods. Data-driven marketing insights provide a more sophisticated and comprehensive view of shifting customer preferences and behaviors. With this in mind, this blog post will highlight the importance of data-driven marketing insights, particularly for financial institutions. The importance of data-driven marketing insights 30% of companies say poor data quality is a key challenge to delivering excellent customer experiences. Today’s consumers want personalized experiences built around their individual needs and preferences. Data-driven marketing insights can help marketers meet this demand, but only if it is fresh and accurate. When extending firm credit offers to consumers, lenders must ensure they reach individuals who are both creditworthy and likely to respond. Additionally, their message must be relevant and delivered at the right time and place. Without comprehensive data insights, it can be difficult to gauge whether a consumer is in the market for credit or determine how to best approach them. READ: Case study: Deliver timely and personalized credit offers The benefits of data-driven marketing insights By drawing data-driven marketing insights, you can reach and engage the best customers for your business. This means: Better understanding current and potential customers To increase response and conversion rates, organizations must identify high-propensity consumers and create personalized messaging that resonates. By leveraging customer data that is valid, fresh, and regularly updated, you’ll gain deeper insights into who your customers are, what they’re looking for and how to effectively communicate with them. Additionally, you can analyze the performance of your campaigns and better predict future behaviors. Utilizing technology to manage your customer data With different sources of information, it’s imperative to consolidate and optimize your data to create a single customer view. Using a data-driven technology platform, you can break down data silos by collecting and connecting consumer information across multiple sources and platforms. This way, you can make data available and accessible when and where needed while providing consumers with a cohesive experience across channels and devices. Monitoring the accuracy of your data over time Data is constantly changing, so implementing processes to effectively monitor and control quality over time is crucial. This means leveraging data quality tools that perform regular data cleanses, spot incomplete or duplicated data, and address common data errors. By monitoring the accuracy of your data over time, you can make confident decisions and improve the customer experience. Turning insights into action With data-driven marketing insights, you can level up your campaigns to find the best customers while decreasing time and dollars wasted on unqualified prospects. Visit us to learn more about how data-driven insights can power your marketing initiatives. Learn more Enhance your marketing strategies today This article includes content created by an AI language model and is intended to provide general information.
On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital channels for their last purchase used multiple devices along the way.2 Considering these trends, many lenders are leveraging multiple channels in addition to direct mail, including email and mobile applications, to maximize their credit marketing efforts. The challenge, however, is effectively engaging consumers without becoming overbearing or inconsistent. In this article, we explore what identity resolution for credit marketing is and how the right identity tools can enable financial institutions to create more cohesive and personalized customer interactions. What is identity resolution? Identity resolution connects unique identifiers across touchpoints to build a unified identity for an individual, household, or business. This requires an identity graph, a proprietary database that collects, stitches, and stores identifiers from digital and offline sources. As a result, organizations can create a persistent, high-definition customer view, allowing for more consistent and meaningful brand experiences. What are the types of identity resolution? There are two common approaches to identity resolution: probabilistic ID matching and deterministic ID matching. Probabilistic ID matching uses multiple algorithms and data sets to match identity profiles that are most likely the same customer. Data points used in probabilistic models include IP addresses and device types. Deterministic ID matching uses first-party data that customers have produced, enabling you to merge new data with customer records and identify matches among existing identifiers. Examples of this type of data include phone numbers and email addresses. What role does identity resolution play in credit marketing? Maintaining a comprehensive customer view is crucial to credit marketing — the insights gained allow lenders to determine who they should engage and the type of offer or messaging that would resonate most. But there are many factors that can prevent financial institutions from doing this effectively: poor data quality, consumers bouncing between multiple devices, and so on. Seven out of 10 consumers find it important that companies they interact with online identify them across visits. Identity resolution for credit marketing solves these issues by matching and linking customer data from disparate sources back to a single profile. This enables lenders to: Create highly targeted campaigns. If your data is incomplete or inaccurate, you may waste your marketing spend by engaging the wrong audience or sending out irrelevant credit offers. An identity resolution solution that leverages expansive, regularly updated data gives you access to high-definition views of individuals, resulting in more personalization and greater campaign engagement. Deliver seamless, omnichannel experiences. To further improve your credit marketing efforts, you’ll need to keep up with consumers not only as their needs or preferences change, but also as they move across channels and devices. Instead of creating multiple identity profiles for the same person, identity resolution can recognize an individual across touchpoints, allowing you to create consistent offers and cohesive experiences. Picking the right marketing identity resolution solution While the type of identity resolution for marketing solution can vary depending on your business’s goals and challenges, Experian can help you get started. To learn more, visit us today. 1 Global number of devices and connections per capita 2018-2023, Statista. 2 Cross Device Marketing - Statistics and Trends, Go-Globe.
No two customers are the same. That’s why it’s important to go beyond the traditional credit score for a closer look at each consumer’s individual circumstance and create personalized response plans. Learn more about some of the many different customers you’ll encounter and download our guide to get recommendations for every stage of the lifecycle. Get the Guide
The shift created by the COVID-19 pandemic is still being realized. One thing that we know for sure is that North American consumers’ expectations continue to rise, with a focus on online security and their digital experience. In mid-September of this year, Experian surveyed 3,000 consumers and 900 businesses worldwide—with 300 consumers and 90 businesses in the U.S.—to explore the shifts in consumer behavior and business strategy pre- and post-COVID-19. More than half of consumers surveyed continue to expect more security steps when online, including more visible security measures in place on websites and more knowledge about how their data is being protected and stored. However, those same consumers aren’t willing to wait more than 60 seconds to complete an online transaction making it more important than ever to align your security and experience strategies. While U.S. consumers are optimistic about the economy’s recovery, they are still dealing with financial challenges and their behaviors have changed. Future business plans should take into account consumers’: High expectations of their online experience Increases in online spending Difficulty paying bills Reduction in discretionary spending Moving forward, businesses are focusing on use of AI, online security, and digital engagement. They are emphasizing revenue generation while looking into the future of online security. Nearly 70% of businesses also plan to increase their fraud management budgets in the next 6 months. Download the full North America Insights Report to get all of the insights into North American business and consumer needs and priorities and keep visiting the Insights blog in the coming weeks for a look at how trends have changed from early in the pandemic. North America Insights Report Global Insights Report
The COVID-19 pandemic created a global shift in the volume of online activity and experiences over the past several months. Not only are consumers increasing their usage of mobile and digital channels to bank, shop, work and socialize — and anticipating more of the same in the coming months — they’re closely watching how businesses respond to their needs. Between late June and early July of this year, Experian surveyed 3,000 consumers and 900 businesses to explore the shifts in consumer behavior and business strategy pre- and post-COVID-19. More than half of businesses surveyed believe their operational processes have mostly or completely recovered since COVID-19 began. However, many consumers fear that a second wave of COVID-19 will further deplete their already strained finances. They are looking to businesses for reassurance as they shift their behaviors by: Reducing discretionary spending Building up emergency savings Tapping into financial reserves Increasing online spending Moving forward, businesses are focusing on short-term investments in security, managing credit risk with artificial intelligence, and increasing online customer engagement. Download the full report to get all of the insights into global business and consumer needs and priorities and keep visiting the Insights blog in the coming weeks for a deeper dive into US-specific findings. Download the report
In the face of severe financial stress, such as that brought about by an economic downturn, lenders seeking to reduce their credit risk exposure often resort to tactics executed at the portfolio level, such as raising credit score cut-offs for new loans or reducing credit limits on existing accounts. What if lenders could tune their portfolio throughout economic cycles so they don’t have to rely on abrupt measures when faced with current or future economic disruptions? Now they can. The impact of economic downturns on financial institutions Historically, economic hardships have directly impacted loan performance due to differences in demand, supply or a combination of both. For example, let’s explore the Great Recession of 2008, which challenged financial institutions with credit losses, declines in the value of investments and reductions in new business revenues. Over the short term, the financial crisis of 2008 affected the lending market by causing financial institutions to lose money on mortgage defaults and credit to consumers and businesses to dry up. For the much longer term, loan growth at commercial banks decreased substantially and remained negative for almost four years after the financial crisis. Additionally, lending from banks to small businesses decreased by 18 percent between 2008-2011. And – it was no walk in the park for consumers. Already faced with a rise in unemployment and a decline in stock values, they suddenly found it harder to qualify for an extension of credit, as lenders tightened their standards for both businesses and consumers. Are you prepared to navigate and successfully respond to the current environment? Those who prove adaptable to harsh economic conditions will be the ones most poised to lead when the economy picks up again. Introducing the FICO® Resilience Index The FICO® Resilience Index provides an additional way to evaluate the quality of portfolios at any point in an economic cycle. This allows financial institutions to discover and manage potential latent risk within groups of consumers bearing similar FICO® Scores, without cutting off access to credit for resilient consumers. By incorporating the FICO® Resilience Index into your lending strategies, you can gain deeper insight into consumer sensitivity for more precise credit decisioning. What are the benefits? The FICO® Resilience Index is designed to assess consumers with respect to their resilience or sensitivity to an economic downturn and provides insight into which consumers are more likely to default during periods of economic stress. It can be used by lenders as another input in credit decisions and account strategies across the credit lifecycle and can be delivered with a credit file, along with the FICO® Score. No matter what factors lead to an economic correction, downturns can result in unexpected stressors, affecting consumers’ ability or willingness to repay. The FICO® Resilience Index can easily be added to your current FICO® Score processes to become a key part of your resilience-building strategies. Learn more
In today’s rapidly changing economic environment, the looming question of how to reduce portfolio volatility while still meeting consumers' needs is on every lender’s mind. So, how can you better asses risk for unbanked consumers and prime borrowers? Look no further than alternative credit data. In the face of severe financial stress, when borrowers are increasingly being shut out of traditional credit offerings, the adoption of alternative credit data allows lenders to more closely evaluate consumer’s creditworthiness and reduce their credit risk exposure without unnecessarily impacting insensitive or more “resilient” consumers. What is alternative credit data? Millions of consumers lack credit history or have difficulty obtaining credit from mainstream financial institutions. To ease access to credit for “invisible” and subprime consumers, financial institutions have sought ways to both extend and improve the methods by which they evaluate borrowers’ risk. This initiative to effectively score more consumers has involved the use of alternative credit data.1 Alternative credit data is FCRA-regulated data that is typically not included in a traditional credit report and helps lenders paint a fuller picture of a consumer, so borrowers can get better access to the financial services they need and deserve. How can it help during a downturn? The economic environment impacts consumers’ financial behavior. And with more than 100 million consumers already restricted by the traditional scoring methods used today, lenders need to look beyond traditional credit information to make more informed decisions. By pulling in alternative credit data, such as consumer-permissioned data, rental payments and full-file public records, lenders can gain a holistic view of current and future customers. These insights help them expand their credit universe, identify potential fraud and determine an applicant’s ability to pay all while mitigating risk. Plus, many consumers are happy to share additional financial information. According to Experian research, 58% say that having the ability to contribute positive payment history to their credit files makes them feel more empowered. Likewise, many lenders are already expanding their sources for insights, with 65% using information beyond traditional credit report data in their current lending processes to make better decisions. By better assessing risk at the onset of the loan decisioning process, lenders can minimize credit losses while driving greater access to credit for consumers. Learn more 1When we refer to “Alternative Credit Data,” this refers to the use of alternative data and its appropriate use in consumer credit lending decisions, as regulated by the Fair Credit Reporting Act. Hence, the term “Expanded FCRA Data” may also apply in this instance and both can be used interchangeably.
What do movie actors Adam Sandler and Hugh Grant, jazz singer Michael Bublé, Russian literary giant Leo Tolstoy, and Colonel Sanders, the founder of KFC, have in common? Hint, it’s not a Nobel Prize for Literature, a Golden Globe, a Grammy Award, a trademark goatee, or a “finger-lickin’ good” bucket of chicken. Instead, they were all born on September 9, the most common birth date in the U.S. Baby Boom According to real birth data compiled from 20 years of American births, September is the most popular month to give birth to a child in America – and December, the most popular time to make one. With nine of the top 10 days to give birth falling between September 9 and September 20, one may wonder why the birth month is so common. Here are some theories: Those who get to choose their child’s birthday due to induced and elective births tend to stay away from the hospital during understaffed holiday periods and may plan their birth date around the start of the school year. Several of the most common birth dates in September correspond with average conception periods around the holidays, where couples likely have more time to spend together. Some studies within the scientific community suggest that our bodies may actually be biologically disposed to winter conceptions. While you may not be feeling that special if you were born in September, the actual differences in birth numbers between common and less common birthdays are often within just a few thousand babies. For example, September 10, the fifth most common birthday of the year, has an average birth rate of 12,143 babies. Meanwhile, April 20, the 328th most common birthday, has an average birth rate of 10,714 newborns. Surprisingly, the least common birthdays fall on Christmas Eve, Christmas Day and New Year’s Day, with Thanksgiving and Independence Day also ranking low on the list. Time to Celebrate – but Watch out! Statistically, there’s a pretty good chance that someone reading this article will soon be celebrating their birthday. And while you should be getting ready to party, you should also be on the lookout for fraudsters attempting to ruin your big day. It’s a well-known fact that cybercriminals can use your birth date as a piece of the puzzle to capture your identity and commit identity theft – which becomes a lot easier when it’s being advertised all over social media. It’s also important for employers to safeguard their organization from fraudsters who may use this information to break into corporate accounts. While sharing your birthday with a lot of people could be a good or bad thing depending on how much undivided attention you enjoy – you’re in great company! Not only can you plan a joint party with Michelle Williams, Afrojack, Cam from Modern Family, four people I went to high school with on Facebook and a handful of YouTube stars that I’m too old to know anything about, but there will be more people ringing in your birthday than any other day of the year! And that’s pretty cool.
When it comes to relationships and significant others, debt is topping lists of what people look for - or don't look for - in their partner. Where looks, pedigree, or career trajectory were previous motivation drivers for mate selection (or at least companionship), recent studies indicate debt is a deal-breaker for many looking for love. Late payments from lifestyles past, less-than-stellar credit scores, and cancelled credit cards are all exhibits of debt and destruction influencing personal relationships, not to mention the relationship financial institutions have with these consumers. Are certain relationships – or rather, specific partners – more likely to carry debt? Women were found to be more financially vulnerable, according to the Survey of Consumer Finances, conducted by the Federal Reserve, that examined how men and women who had never been married felt about debt. Recent Experian data found that while both men and women share the same amount of revolving utilization at 30%, men carry more debt than women, $27,067 compared to $23,881 for women. Men are also more likely to have larger mortgage debt at $214,908 compared to $198,622 for women. Women have more credit cards and more retail cards but lower balances than men on both. From a generational viewpoint, Gen X and Boomer generations have a higher than average number of credit cards and higher than average number of retail cards (and the highest average balance on credit cards and retail cards). Gen X also has the highest average debt by generation for both non-mortgage and mortgage debt. While Boomer and Silent Generations have lower than average mortgage debt, the boomer generation still has higher than average non-mortgage debt. With nearly 3 in 4 American adults saying they would reconsider their romantic relationship because of their partner’s debt, consumers should consider revamping their balance sheets before updating their online dating profiles. For the hopeless romantics, the star-crossed lovers, and those instead celebrating Singles Awareness Day whose finances could use a little love, perhaps a digital collections portal or personalized options to consolidate debt might speak to their love language. Or, in the meantime, maybe a list of the top cities for singles with the best credit scores could be a start.
Believe it or not, 66% of consumers want to see some visible signs of security and barriers when accessing their accounts so they can be sure that a transaction is more secure. Other takeaways from our 2018 Global Fraud and Identity Report: Nearly 3/4 of surveyed businesses cite fraud as growing over the past 12 months. 30% of surveyed businesses are experiencing more fraud losses year-over-year. While 83% of businesses believe that their fraud solutions are scalable, cost is the biggest obstacle to adopting new tactics. There’s a delicate balance in delivering a digital experience that instills confidence while allowing for easy and convenient account access. It’s not easy to deliver both — but it is possible.
A recent Experian study on data insights found that 83% of chief information officers see data as a valuable asset that is not being fully exploited within their organization, resulting in the need for more organizations to appoint a dedicated chief data officer (CDO).