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Personalized Marketing in Financial Services

Many consumers would give the right bank or retailer their data in exchange for personalized marketing offers in their inbox, social feeds and mailbox.

Published: January 30, 2018 by Guest Contributor
Fraud and Identity Insights for 2018

We obtained input from more than 5,500 consumers and 500 businesses worldwide on these priorities for our Global Fraud and Identity Report 2018.

Published: January 25, 2018 by
Who Rules the Road? Full-Size Pickups, Apparently.

The number of vehicles in operation (VIO) has jumped 5.7 million, going from 265.3 million in Q3 2016 to 271 million in Q3 2017.

Published: January 24, 2018 by Guest Contributor
Learn How You Can Improve Your Conquesting Success to Unlock Sales!

  The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But, it looks like rising sales of the past 10 years, are, well...a thing of the past. According to Alix Partners, 2016 sales of 17.5 million units might be the high-water sales mark, at least through 2022. Alix Partners says the next five years sales will range between 15.6 million to 16.8 million annually. Suddenly, it will be challenging for dealers to stay in strong growth mode. How can dealers best react to the tightening market? The Experian white paper “Data Tools Evolve to Give Dealers an Edge in a Tight Sales Market” takes a look at how new and improved data and analytic tools can provide deeper insights to help automotive retailers unlock sales. The paper reviews current market sales statistics, historical sales trends and how dealers reacted during similar market conditions in the past. In addition, the paper provides a look at the challenges faced by automotive retailers, in terms of shrinking gross profit, higher advertising expenses and increased competition. Automotive retailers also will find information on the importance of customer conquesting and a look at technology tools to help provide a deeper understanding and actionable intelligence about local markets. Data and analytics are no longer the private purview of large mega-dealers. The Experian white paper outlines today’s data tools that can be implemented quickly and cost effectively by dealers of any size. To learn more about these trends, download the paper here: https://www.experian.com/automotive/dealerwhitepaper.html

Published: January 19, 2018 by Guest Contributor
Updating Your Decisioning or Scoring System?

Once a scorecard has been redeveloped, it is important to measure the impact of changes within the strategy by replacing the old model with the new one. This impact assessment can be completed with a swap set analysis.

Published: January 19, 2018 by
A Unique Approach to Reject Inference Design

Reject inference design is used to classify the performance outcome of prospective customers within the declined or nonbooked population so this population’s performance reflects its performance had it been booked.

Published: January 17, 2018 by Guest Contributor
The Questions Card Portfolios Should Address in the Post-Holiday Months

Holiday spend for 2017 was healthy, translating into big business for credit card portfolios. But how do card companies keep the business in 2018?

Published: January 16, 2018 by
Senate Reg-Relief Package Includes Important Credit Reporting Provisions

The U.S. Senate Banking Committee passed a financial regulatory relief bill recently, which will impact credit reporting in the new year. Learn what changes are to come.

Published: January 11, 2018 by Guest Contributor
New study shows U.S. consumers in a state of good health

Experian’s 8th annual State of Credit report reveals the nation’s average credit score is up two points year-over-year to 675.

Published: January 10, 2018 by Guest Contributor
How collectors can anticipate who will use tax refunds to pay down debt

Knowing which of your customers may receive a tax refund is critical. Trended data can help collectors understand who will use it to pay down debt.

Published: January 9, 2018 by
Rightsizing fraud strategies

The multitude of modern fraud strategies available today necessitates applying an appropriate level of confidence to increase the likelihood of catching fraudsters without disrupting legitimate customers’ experiences.

Published: January 8, 2018 by
Use of Swap Sets to Measure Impact of Model Changes

The phrase swap set refers to “swapping out” a set of customer accounts and replacing them with, or “swapping in,” a set of good customer accounts.

Published: January 7, 2018 by Guest Contributor
Data Breach Industry Forecast 2018

Cybersecurity has become one of the most significant issues impacting international security and political and economic stability. Our new report, Data Breach Industry Forecast 2018, outlines 5 predictions for the data breach industry in the coming year.

Published: January 2, 2018 by
It’s a “prime” time to buy a car

Experian’s latest State of Automotive Finance Market report reveals the average credit score for purchasing a vehicle has increased four points across the board.

Published: December 19, 2017 by Melinda Zabritski

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