How Expanded FCRA Data Is Revolutionizing the Credit Universe

by Guest Contributor 5 min read April 5, 2022

For decades, the credit scoring system has relied on traditional data that only examines existing credit captured on a credit report – such as credit utilization ratio or payment history – to calculate credit scores. But there’s a problem with that approach: it leaves out a lot of consumer activity. Indeed, research shows that an estimated 28 million U.S. adults are “credit invisible,” while another 21 million are “unscorable.”1

But times are changing. While conventional credit scoring systems cannot generate a score for 19 percent of American adults,1 many lenders are proactively turning to expanded FCRA-regulated data – or “alternative data” – for solutions.

Types of expanded FCRA-regulated data

By tapping into technology, lenders can access expanded FCRA-regulated data, which offers a powerful and complete view of consumers’ financial situations.

Expanded public record data

This can include professional and occupational licenses, property deeds and address history – a step beyond the limited public records information found in standard credit reports. Such expanded public record data is available through consumer reporting agencies and does not require the customer’s permission to use it since it’s a public record.1

“Experian has partnerships with these agencies and can access public records that provide insight into factors like income and housing stability, which have a direct correlation with how they’ll perform,” said Greg Wright, Chief Product Officer for Experian Consumer Information Services. “For example, lenders can see if a consumer’s professional license is in good standing, which is a strong correlation to income stability and the ability to pay back a loan.”

Rental payment data

Experian RentBureau draws updated rental payment history data every 24 hours from property managers, electronic rent payment services and collection companies. It can also track the frequency of address changes.

“Such information can be a good indicator of risk,” said Wright. “It allows lenders to make informed judgments about the financial health and positive payment history of consumers.”

Consumer-permissioned data

With permission from consumers, lenders can look at different types of financial transactions to assess creditworthiness. Experian Boost™, for example, enables consumers to factor positive payment history, such as utilities, cell phone or even streaming services, into an Experian credit file.

“Using the Experian Boost is free, and for most users, it instantly improves their credit scores,” said Wright. “Overall, those ‘boosted’ credit scores allow for fairer decisioning and better terms from lenders – which gives customers a second chance or opportunity to receive better terms.”

Financial Management Insights

Financial Management Insights considers data that is not captured by the traditional credit report such as cash flow and account transactions. For instance, this could include demand deposit account (DDA) data, like recurring payroll deposits, or prepaid account transactions.

“Examining bank account transaction data, prepaid accounts, and cash flow data can be a good indicator of ability to pay as it helps verify income, which gives lenders insights into consumers’ cash flow and ability to pay,” Wright added.

Clarity Credit Data

With Experian’s Clarity Credit Data, lenders can see how consumers use expanded FCRA-regulated data along with their related payment behavior. It provides visibility into critical non-traditional loan information, including more insights into thin-file and no-file segments allowing for a more comprehensive view of a consumer’s credit history.

Lift Premium™

By using multiple sources of expanded FCRA-regulated data to feed composite scores, along with artificial intelligence and machine learning, Lift Premium™ can vastly increase the number of consumers who can be scored. For example, research shows that Lift Premium™ can score 96 percent of American adults ­– a significant increase from the 81 percent that are scorable with conventional scores relying on only traditional credit data. Additionally, such enhanced composite scores could enable 6 million of today’s subprime population to qualify for “mainstream” (prime or near-prime) credit.1

How is expanded FCRA-regulated data changing the credit scoring system?

The current credit scoring system is rapidly evolving, and modern technology is making it easier for lenders to access expanded FCRA-regulated data. Indeed, this data disruption is changing lender business in a positive way.

“When lenders use expanded credit data assets, they see that many unscorable and credit invisible consumers are in fact creditworthy,” said Wright. “Layering in expanded FCRA-regulated data gives a clearer picture of consumers’ financial situation.”

By expanding data assets, tapping into artificial intelligence and machine learning, lenders can now score many more consumers quickly and accurately. Moreover, forward-thinking lenders see these expanded data assets as offering a competitive edge: it’s estimated that modern credit scoring methods could allow lenders to grow their pool of new customers by almost 20 percent.1

Case study: Consumer-permissioned data

To date, over 9 million people have used Experian Boost. The technology uses positive payment history as a way to recognize customers who exhibit strong credit behaviors outside of traditional credit products. “Boosted” consumers were able to add on average 14 points to their FICO scores in 2022 so far, making many eligible for additional financial products with better terms or better product offerings. Active Boost consumers, post new origination performed on par or better than the average U.S. originator, consistently over time.

“In other words, having this additional lens into a consumer’s financial health means lenders can expand their customer base without taking on additional credit risk,” explains Wright.

The bottom line

The world of credit data is undergoing a revolution, and forward-thinking lenders can build a sound business strategy by extending credit to consumers previously excluded from it. This not only creates a more equitable system, but also expands the customer base for proactive lenders who see its potential in growing business.

Learn more

1Oliver Wyman white paper, “Financial Inclusion and Access to Credit,” January 12, 2022.

Related Posts

Fuel Type Choices Continue to Reshape Vehicle Registration Trends

Electric vehicle (EV) registration growth has become a common topic of discussion throughout the automotive industry for the last few years, but the bigger story may lie in what consumers are choosing when they return to market for their next vehicle. According to Experian’s Automotive Market Trends Report: Q1 2026, the bulk of EV owners (72.6%) purchased another EV, while 17.7% replaced their EV with a gas-powered vehicle and 5.6% switched to a hybrid this quarter. A similar trend was seen in hybrid owners, as 54.9% remained loyal to the fuel type through the quarter, while 32.7% replaced their hybrid with a gas-powered vehicle and 7.5% switched to an EV. Notably, 78.2% of consumers with gas-powered vehicles stayed with the same fuel type, with 5.6% swapping their gas vehicle for a hybrid and only 4.5% transitioning to an EV through Q1 2026. These purchase styles suggest that while most consumers are not making a direct leap from gasoline to fully electric vehicles, some are beginning their electrified journey through hybrid ownership. At the same time, the high rate of fuel-type loyalty across all powertrain categories highlights the importance of the ownership experience. Consumers who are satisfied with their current vehicle can often be inclined to remain with the same segment rather than exploring alternative fuel types. New vehicle registration trends reflect changing consumer preferences Looking at the new vehicle registration data from a broader level, gas-powered vehicles experienced a slight uptick, coming in at 69.5% through Q1 2026, from 67.3% last year. Meanwhile, hybrids continue to grow, going from 12.1% to 13.5% year-over-year while EVs steadily decline from 7.8% last year to 5.6% this quarter. As consumers weigh their next vehicle purchase, many seem to be sticking with the standard gas-powered choice, and others are finding a happy medium in hybrid vehicles. And while EVs receive much of the industry’s attention, buyers are exploring alternatives that allow them to adopt the electrified vehicles incrementally rather than all at once. To learn more about vehicle market trends, view the full Automotive Market Trends Report: Q1 2026 presentation on demand.

Published: June 12, 2026 by John Howard
Rewriting the Road Ahead with Longer Loan Terms and Increased Refinancing Options

The automotive market is entering a new phase defined not just by what consumers are buying, but by how they’re choosing to finance it. According to Experian Automotive’s State of the Automotive Finance Market Report: Q1 2026, nearly one-third (35.55%) of all new vehicle loans now stretch more than six years, up from 30.83% in Q1 2025. Similarly on the used side, 31.54% of loans extended more than six years, an increase from 28.60% last year. The shift highlights why affordability is reshaping how consumers are financing their vehicles, particularly in larger and higher-priced vehicles. Refinancing gains traction as interest rates stabilize In addition to longer-term loans, consumers are becoming increasingly deliberate with their financing decisions and managing monthly payments as refinancing activity has gained momentum. For instance, consumers who refinanced this quarter lowered their interest rate by 2.2% and saved an average of $81 on their monthly payment. Credit unions, in particular, continued to play a major role in helping consumers secure more affordable payment options. In Q1 2025, credit unions accounted for the lion’s share of automotive refinancing at 63.43%, from 62.31% a year ago. By comparison, banks went from 23.51% to 22.59% year-over-year. Furthermore, those who refinanced with a credit union saved an average of $101 this quarter, whereas those who refinanced with banks saved $60. Expanding credit access through flexible financing Another notable trend this quarter was the incessant growth in subprime financing as credit accessibility across the market continues to increase. In the first quarter of this year, subprime borrowers made up 15.75% of total vehicle financing, from 14.40% last year. For new vehicles in particular, the subprime market went from 5.61% to 6.88% year-over-year, while subprime in used vehicle financing grew to 20.60% this quarter, from 19.36% a year ago. Increased activity in the subprime segment highlights continued confidence in the automotive market and underscores the importance of expanded financing options. As consumers seek greater flexibility with financing decisions that fit their lifestyle, lenders and dealers have the opportunity to approach them with more personalized solutions. These trends are helping keep both new and used vehicle markets moving forward, while creating new opportunities for consumers to manage payments and purchase confidently. To learn more about automotive finance trends, view the full State of the Automotive Finance Market Report: Q1 2026 presentation on demand.

Published: June 2, 2026 by Melinda Zabritski
Staying Competitive After Trigger Leads Evolve: A Roadmap For Lenders

Trigger leads have long been the preferred solution for identifying high-intent mortgage borrowers. But with the implementation of the Homebuyers Privacy Protection Act (HPPA), which introduces new limitations and consumer protections around trigger leads, that playbook will need to shift. Now, lenders are quickly facing a pivotal shift in how they discover, engage, and convert prospective borrowers into customers. The industry now stands at a crossroads. Lenders who adapt early—leaning into predictive tools, consent-based engagement, and smarter prescreening—will redefine borrower acquisition in a more privacy-centric era.  HPPA: A structural change to mortgage marketing  The HPPA amends the Fair Credit Reporting Act by significantly restricting the use of mortgage inquiries for prescreen purposes. As of March 5, 2026, credit bureaus may only provide or utilize mortgage inquiries to:  End users with explicit borrower consent  The originator of the consumer’s current mortgage  The servicer of the consumer’s current mortgage  An insured depository institution or credit union where the consumer has an existing account  While these exemptions may provide continuity for banks and credit unions, many mortgage brokers and nonbank lenders will need to overhaul their prescreen practices—or risk being cut off entirely from a previously high-performing acquisition channel.  Why this isn’t just a compliance shift—It’s a strategic recalibration  Mortgage triggers in prescreen allow lenders to react instantly to consumer intent. Lenders rely on a prompt and convincing narrative to entice applicants to switch lenders. Mortgage inquiry triggers are effective and were, therefore, a prospecting strategy for many lenders. Recent legislative changes significantly restrict the availability of these inquiry triggers, and impacted lenders are focusing on a more intentional prospecting strategy to compete.   Without these mortgage triggers in prescreen, lenders need to ask:  Who are we trying to reach?  What early signals can we act on?  How do we earn permission and attention before a mortgage inquiry ever happens?  Transforming the funnel: From reaction to anticipation  The shift in mortgage inquiry-based prescreen isn’t the end of high-intent lead targeting. It’s the beginning of a more strategic and intentional approach—one that leverages earlier indicators of mortgage readiness and focuses on building relationships, not just closing transactions.  Here’s where the momentum is evolving, creating a new and smarter funnel:  Prescreen marketing: Using credit and behavioral attributes to help identify consumers who meet specific lending criteria before they signal active intent.  Predictive modeling: Leveraging propensity scores or custom models to prioritize outreach based on conversion likelihood.  Consent-based engagement: Implementing compliant mechanisms to capture and manage borrower opt-ins at scale.  The power of predictive modeling  According to recent industry interviews, propensity modeling is emerging as one of the most effective replacements for trigger-based prescreen. These models analyze hundreds of credit attributes—such as utilization, account mix, account age, and depth—to help identify consumers statistically more likely to seek a mortgage.  For lenders just beginning to use predictive modeling, off-the-shelf models can be a quick way to identify potential borrowers. For example, when layering propensity scores on top of credit eligibility, which can improve borrower targeting, many lenders see an increase in open mortgage loan rates.  Meanwhile, custom-built models, which analyze a lender’s own campaign performance over time, offer the highest level of precise targeting. These models isolate the attributes most predictive of conversions within a specific product mix—optimizing not just volume, but fit.  Speed without traditional triggers? It’s possible  One of the biggest concerns among lenders is maintaining the speed historically enabled by trigger leads. But that concern may be overblown.  Self-service prescreen platforms now allow marketers to generate qualified lead lists in as little as 24 hours, enabling rapid response during rate drops, competitive shifts, or seasonal demand spikes.   For those new to prescreening, batch campaigns still offer value, especially with analyst support.   Don’t overlook retention  In an era of intense acquisition competition, retention becomes a key differentiator.  Lenders who monitor property status, cash flow, and consumer credit behavior can proactively identify when an existing borrower is likely to list, refinance, or exit. Armed with that intelligence, lenders can re-engage with the borrower at the right moment—sometimes before a competitor is considered or contacted.  This level of behavioral intelligence may soon separate proactive lenders from reactive ones.  Actions instead of reactions  The evolution of trigger-based prescreen doesn’t just require new tools; it demands new thinking. Lenders should begin by auditing their current pipelines and determining:  What percentage of our acquisition is dependent on triggers?  What share of our book falls under the HPPA exemptions?  How will we scale compliant opt-in collection?  Are our current prescreen or modeling capabilities future-ready?  Those who answer these questions today—and act on them—won’t just be in compliance with the new laws, they’ll lead in a transformed market. Lenders should also be asking:   Do we have the infrastructure to collect and act on borrower consent?  Are our acquisition teams equipped to run prescreen campaigns — both batch and self-service?  What predictive models are we using (or could we use) to prioritize leads?  Are we proactively monitoring our portfolio to catch retention risks early?  How are we preparing our sales teams for longer, more consultative buying journeys?  Conclusion  The HPPA signals a shift away from relying on passive, inquiry-based prescreen acquisition and the beginning of smarter, more strategic engagement with potential borrowers. Lenders who embrace this transition early will find themselves not just compliant, but competitive—with deeper borrower insights, better conversion rates, and stronger long-term customer relationships.  The market is moving. The only question is: will you lead the change or chase it?  Citation  Experian. (2025, November). Interview: How the Homebuyers Privacy Protection Act is reshaping mortgage marketing—and what lenders should do now [transcript]. Experian Mortgage Insights. Insights based on lender feedback, campaign performance data, and analysis of prescreen marketing strategies and predictive modeling outcomes were gathered from Experian client engagements and internal mortgage analytics between May and October 2025. Homebuyers Privacy Protection Act timeline and legal context referenced from legislation signed September 5, 2025, with implementation beginning March 5, 2026.   

Published: April 22, 2026 by Ivan Ahmed