Creating More Equity in Energy

by Kara Nieberlein 3 min read October 5, 2022

You walk into your home, flick the light switch, head to the fridge and grab a glass of cold water. Suddenly, you feel a chill and turn the thermostat up.  These habitual acts are basic, but fundamental to our lives. Unfortunately, not everyone has equal access to such luxuries. There is a substantial amount of people who are impacted by heavy energy burdens.  

What is an energy burden? 

An energy burden is the percentage of gross household income that goes towards energy costs. Two families can have similar energy bills, but different household incomes. Like many other industries, the utility sector is shifting its’ focus toward equitable outcomes and establishing and implementing effective efficiency programs.  

 Who do energy burdens impact? 

Due to the energy burden, many communities of color have been historically underserved by energy efficiency and clean energy programs. The energy burden can also impact those who rent, have less efficient appliances or live in older homes. 

According to the U.S. Census Bureau, as of August, 2022, 23.1% of U.S. adults lived in households that were unable to pay an energy bill in the last 12 months. Additionally, The American Council for Energy-Efficient Economy (ACEE) found that low-income Black, Hispanic and Native American households face dramatically higher energy burdens than average.

How can Experian be a partner for energy equity?  

As the “Consumer’s Bureau,” Experian is deeply committed to putting consumers’ best interests first as we make key decisions to support our clients. Like the energy industry, Experian wants to lessen the energy burden for underserved and low-income communities. This is a business of critical consequence, and we are focused on helping our clients accelerate progress and equity within the communities they serve. As we navigate along this inclusion journey together, we can assist with three core areas: 

  1. Measure and track: Understand geographies and audience segments containing the largest opportunities for inclusion within the communities you serve. Benchmark and track progress towards your internal diversity and inclusion goals. Determine who qualifies for energy efficiency programs by getting a more accurate view of the communities you serve.
  2. Include and reach: By incorporating supplementary data sources, we can help you identify and reach underserved consumers and small business owners who are often excluded from the traditional credit ecosystem.
  3. Inform and empower: Develop and educate vulnerable populations, offering the tools and support needed to advance their financial health journey. Enabling your consumers to obtain the assistance they need. 

By leveraging our leading data assets, businesses can obtain a more holistic consumer view to drive better outcomes and opportunities while making smarter decisions and minimizing risk. With accurate data you can effectively prioritize field work, get correct assessment of household income, increase productivity of field personnel, and improve field collection rates.

We care about doing the right thing and are here to ensure you meet your energy efficiency and equity goals. Together, we can make a positive impact on our communities and consumers.   

To learn more about how Experian is helping the utility industry drive inclusion and bring equity to energy, visit us or request a call.

Access the infographic

Energy Burden Research. Aceee.org. (2022).
Household Pulse Survey. Census.gov. (2022).
Low-Income Households, Communities of Color Face High Energy. Aceee.org. (2022).
Experian and Oliver Wyman find expanded data and advanced analytics can improve access to credit. Experian plc. (2022).

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Consumer visibility is changing Roughly 45 million Americans, or 1 in 5 consumers, are considered credit invisible or unscoreable.[1] They’re working, paying bills and participating in the economy, yet many are not fully visible during the lending process. That creates both a visibility challenge and a growth opportunity for lenders. In this Ask the Expert session, Corliss Hill, Senior Director, Inclusion and Belonging at Experian, joins Dr. Vaneesha Dutra, Endowed Professor of Finance at Morehouse College, to discuss how evolving consumer behaviors are reshaping conversations around financial inclusion and lending decisions. For lenders, visibility matters because confident decisions depend on reliable context and insight. Broader consumer signals can help institutions better understand repayment behaviors, financial stability and consumer capacity. “The benefit of banks using alternative data is that they capture a very significant and new consumer base. That's 20% of the population, 45 million Americans.”Dr. Vaneesha Dutra, Endowed Professor of Finance A more complete understanding of today’s consumers Today’s consumers often manage obligations across a wide range of payment types and financial channels, creating additional signals through cash flow activity, recurring payments and consumer-permissioned financial data. Rent, utilities, subscriptions and mobile phone payments can all provide meaningful insight into how consumers manage their financial lives. What’s changing isn’t the need for risk assessment. It’s the amount of consumer behavior lenders can now evaluate. For example, a consumer experiencing temporary financial disruption may fall behind on certain obligations while continuing to consistently pay rent, utilities and phone bills. Those recurring payment behaviors can provide important context into financial priorities and stability. “These are consumers that pay rent on time every month, pay utilities every month on time and meet many other financial obligations in a timely manner.”Dr. Vaneesha Dutra, Endowed Professor of Finance From visibility to more-informed decisioning Broader consumer insights may help lenders move from limited visibility to more informed decisioning. The conversation shifts when lenders move from asking: “Should we take a risk on this consumer?” to: “Do we have enough information to fully understand this consumer?” That broader context can help institutions: Strengthen risk assessment. Identify financially active consumers with strong repayment behaviors. Support more informed lending strategies. Alternative data isn’t about replacing established credit approaches. It’s about helping lenders build on trusted credit foundations with additional context and insight. Responsible lending starts with better context For lenders, the path forward is practical and actionable. As lenders evaluate broader consumer behaviors, three priorities become increasingly important: Modernize data strategies Incorporate broader consumer signals alongside existing credit data to create a more holistic view of repayment behavior and financial stability. Engage consumers earlier Earlier intervention may help lenders better support consumers before financial challenges become more severe. Create pathways to financial access Smaller lending opportunities can help consumers establish stronger financial profiles and demonstrate positive repayment behaviors over time. The institutions that lead will be the ones that can combine strong risk practices with a broader understanding of consumer behavior. Whitepaper: Bridging the credit divide: income, risk and inclusion in consumer finance Building on the themes discussed in this Ask the Expert session, Dr. Dutra explores how demographic shifts, evolving borrower behaviors and broader consumer visibility are reshaping lending strategies and what they mean for lenders seeking to balance growth, risk management and financial inclusion. Download whitepaper Explore alternative data with Experian Experian can help lenders combine broader consumer insights with trusted credit data to strengthen decisioning, improve risk assessment and support more-informed lending strategies. With solutions spanning identity, cash flow and advanced analytics, lenders can gain a more complete view of consumer behavior and expand access to credit with greater confidence. Learn more Watch episode 1 About our experts Corliss Hill Senior Director, Belonging Business Partner, Experian Corliss Hill is a collaborative leader well-versed in working with executive stakeholders, crossfunctional teams, external partners and community organizations to design and deliver initiatives and programs that create sustainable impact. With over 25 years of extensive experience in multicultural marketing, communications, PR and inclusion and belonging initiatives, she is dedicated to advancing equitable access to financial. Her mission is to drive impactful marketing initiatives that foster meaningful change and address systemic barriers to inclusion and the communities they serve.Hill has been a part of the Experian family since 2021, and resides in Atlanta with her daughter who is a rising 11-year-old entrepreneur. 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Published: July 13, 2026 by Julie.JLee@experian.com

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