Amy Hughes

Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in technology to their dealerships’ monthly advertising spend. Currently at Experian, Amy collaborates with dealers to transform their marketing operations through data. Previously, Amy was responsible for driving dealer sales and business development relationships for String Automotive and has been consulting with dealer on media and advertising for over 15 years.

All posts by Amy Hughes

Loading...
Assessing the Market: Throw Out the Crystal Ball and T...

Last year is a testament to how quickly trends can shift, and entire industries can be turned upside...

Read More Assessing the Market: Throw Out the Crystal Ball and Turn to Data
Auctions Are Key to Solving Inventory Challenges in th...

Experian Automotive Market Insights includes an in-depth analysis of auction volume across the United States....

Read More Auctions Are Key to Solving Inventory Challenges in the New Year
Think Beyond Your Dealership; Find the Opportunities t...

Experian Automotive Market Insights helps dealers efficiently identify potential conquest opportunities in their region and beyond....

Read More Think Beyond Your Dealership; Find the Opportunities to Conquest
Use Data to Inform Strategy for the Recovery and Beyon...

Experian Automotive Market Insights dashboard provides a variety of insights to help dealers tackle their biggest...

Read More Use Data to Inform Strategy for the Recovery and Beyond
Using Data to Reduce Wasted Ad Spend and Boost Dealers...

Leveraging data to eliminate wasted ad spend will set your dealership up for success in the new year....

Read More Using Data to Reduce Wasted Ad Spend and Boost Dealership Marketing Campaigns in 2021
Consumer Sentiment: The Missing Link Dealerships Need ...

Consumer sentiment can help automotive marketers create a more human connection with...

Read More Consumer Sentiment: The Missing Link Dealerships Need to Move Forward
What Can Dealers Do NOW to Keep Things Moving?...

In uncertain times, we need to find ways to adapt to our situation. We want to help you manage through this unprecedented...

Read More What Can Dealers Do NOW to Keep Things Moving?
Dealership Tool Delivers Hyper-Local Market Insights t...

The Experian Automotive Intelligence Engine™ enables dealers to find and reach potential customers...

Read More Dealership Tool Delivers Hyper-Local Market Insights to Drive Sales
Who Can Afford SUVs and Pickups as Presents? Hint: Exp...

Auto dealers need to move their dealerships forward through hyper-local advertising that helps them connect with the right audiences at the right time....

Read More Who Can Afford SUVs and Pickups as Presents? Hint: Experian Will Help you Find Customers who Can
Sometimes, Your Targeting Misses the Mark...

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

Read More Sometimes, Your Targeting Misses the Mark
Five Results for Dealers and Agencies Using DPS...

Below is our 5 Results for Dealers and Agencies Using DPS...

Read More Five Results for Dealers and Agencies Using DPS
Learn How You Can Improve Your Conquesting Success to ...

The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But,...

Read More Learn How You Can Improve Your Conquesting Success to Unlock Sales!