Formerly at Experian, Amy collaborated with dealers to transform their marketing operations using the power of data-driven insights.

--Amy Hughes

All posts by Amy Hughes

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While many view Millennials and Gen Z through the same lens, savvy automotive marketers are adjusting their strategies to capture the market of this......

February 16, 2022 by Amy Hughes

Last year is a testament to how quickly trends can shift, and entire industries can be turned upside...

February 8, 2021 by Amy Hughes

Experian Automotive Market Insights includes an in-depth analysis of auction volume across the United States....

February 1, 2021 by Amy Hughes

Experian Automotive Market Insights helps dealers efficiently identify potential conquest opportunities in their region and beyond....

January 28, 2021 by Amy Hughes

Experian Automotive Market Insights dashboard provides a variety of insights to help dealers tackle their biggest...

January 26, 2021 by Amy Hughes

Leveraging data to eliminate wasted ad spend will set your dealership up for success in the new year....

December 7, 2020 by Amy Hughes

Consumer sentiment can help automotive marketers create a more human connection with...

July 28, 2020 by Amy Hughes

In uncertain times, we need to find ways to adapt to our situation. We want to help you manage through this unprecedented...

March 26, 2020 by Amy Hughes

The Experian Automotive Intelligence Engine™ enables dealers to find and reach potential customers...

October 8, 2019 by Amy Hughes

Auto dealers need to move their dealerships forward through hyper-local advertising that helps them connect with the right audiences at the right time.... January 7, 2019 by Amy Hughes

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

February 7, 2018 by Amy Hughes

Below is our 5 Results for Dealers and Agencies Using DPS...

January 22, 2018 by Amy Hughes

The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But,...

January 19, 2018 by Amy Hughes