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Used Vehicles and SUVs Remain Prominent in Q3 2022

Published: December 6, 2022 by Melinda Zabritski

Young couple discuss the purchase of a new car with salesman

The automotive market continues to evolve. Hit with challenges like the inventory shortage, the response has been dynamic, as lenders and dealers look for creative ways to serve their customers.

Experian’s State of the Automotive Finance Market Report: Q3 2022 found that consumers with credit scores between 300 and 660—also considered as the nonprime segments—are continuing to opt for used vehicles rather than new. In addition to that, consumers overall are preferring larger vehicles such as SUVs over sedans.

In Q3 2022, used vehicles comprised 61.68% of total vehicle financing, an increase from 59.66% the previous year. With used vehicles typically having a higher volume and monthly payments that are considerably lower than new vehicles, it’s not out of the ordinary for used to make up a larger portion of automotive financing.

For example, the average monthly payment for a used vehicle went from $472 in Q3 2021 to $525 in Q3 2022. In comparison, the average monthly payment for a new vehicle was $700 this quarter, an increase from $618 this time last year.

In Q3 2022, the used vehicle loan amount increased 8.59% year-over-year, a significantly lower increase from Q3 2021, when average loan amounts jumped 21.37% year-over-year. This is certainly a positive trend for consumers who are in the market for a used vehicle and could also signal the finance market normalizing, with used vehicle values increasing at a more expected rate.

Larger vehicles dominate financing share

When looking at what consumers are financing, SUVs have comprised the majority of financing for quite some time. In Q3 2022, SUVs made up 60.40% of financing, an increase from 58.03% in Q3 2021, while full-size pickup trucks grew from 15.84% to 17.19% year-over-year. In comparison, sedans decreased from 20.38% in Q3 2021 to 17.61% in Q3 2022.

Larger vehicles sustained dominance in the automotive industry is partly due to the rise of crossover vehicles, which consumers appreciate because of the additional cargo space without completely sacrificing fuel efficiency.

While it appears that things may be leveling out in the automotive finance market, it is important to stay close to the data and trends to better understand the evolving marketplace. The automotive industry continues to be ever-changing, and lenders and dealers who leverage data-driven decision making will be best positioned to manage any future changes.

To learn more about automotive finance trends, watch the entire State of the Automotive Finance Market: Q3 2022 presentation on demand.

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While many view Experian as a credit bureau, we have a rich history in identifying and analyzing emerging market shifts and consumer behaviors across industries, particularly automotive. In fact, Experian’s Automotive Consumer Trends Report: Q1 2025 is one of our many reports that provide essential intel for automotive professionals navigating today’s competitive landscape. And this quarter’s report sheds light on SUVs (including SUVs and CUVs)—a segment that continues to pique consumers’ interest. Data in the first quarter of this year found 62.8% of new retail registrations were SUVs, accounting for the largest portion of market share over the last 12 months—compared to sedans (18.4%), pickup trucks (16.6%), and vans (2.2%). While overall SUV registrations highlight the growing dominance in this sector, a closer look at the data revealed that electric SUVs are emerging as a contributor to this momentum. In Q1 2025, electric SUVs accounted for 10.5% of new retail SUV registrations—and within that group, 30.7% were registered in the state of California. It’s crucial for automotive professionals to monitor these trends and prepare accordingly as the fuel type continues to grow. Which electric SUV models are catching buyers’ attention? Knowing which types of electric SUVs are attracting consumer interest can enable professionals to align their offerings with market demand. The Tesla Model Y made up nearly half of the new retail SUV registrations for exotic and luxury in the last 12 months, coming in at 40.5%. Interestingly, the next closest model, Ford Mustang Mach-E, trailed behind at 5.8%. Rounding out the top five were the Hyundai IONIQ 5 (5.5%), Honda Prologue (4.9%), and Chevrolet Equinox EV (4.3%). Understanding SUV registrations goes beyond data—it’s about spotting the shift in consumer behavior as this segment as well as the EV fuel type continues to break ground in the automotive landscape. This insight gives professionals the leverage they need to adapt and refine their strategies in the next era of mobility. To learn more about SUV insights, view the full Automotive Consumer Trends Report: Q1 2025 presentation.

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