Debt Consolidation Nation

by Stefani Wendel 2 min read January 3, 2019

debt consolidation personal loansWith the new year just days behind us, and as the uptick in holiday spending comes back down, debt consolidation will take precedence along with the making (and breaking) of new year’s resolutions.

Personal loans were the fastest growing unsecured lending product for much of last year. From debt consolidation to major purchases, consumers are increasingly choosing these flexible, easy-access loans over credit cards throughout the course of the year.

Recent Experian research highlighted the trends around this fast-paced lending product:

Previously, while industry experts had predicted a leveling off of personal loans originations, Experian data shows steady growth. Additionally, there were 35.7 million personal loan trades in the second quarter, the highest number to date since Q1 of 2007.

What is driving this growth? Observations suggest growth trends across the industry as a whole – not just in the personal loans segment.

And the numbers prove it. Growth is occurring across the board.

Experian statistics show:

  • Consumer confidence is up 5.6% year over year
  • Investor confidence remains high – up 18% year over year since 1987
  • Unemployment remains low and continued decrease is forecasted in the near future

With increased confidence and increased spending often comes increased personal loans. More financial institutions are bringing personal loans under their roofs.

As many consumers enter each new year as part of a “debt consolidation nation” per se, focus for many will be on personal loans as they seek to consolidate revolving debt. Since this is a known trend, lenders across the board – from traditional financial institutions to fintechs – need to be strategic with their marketing efforts in order to reach the right consumers with the right products at the right time.

Consumers consider important factors in choosing the lender(s) for their personal loans including interest rate and the ability to apply online among others. These factors see differences across generations as well.

These factors and others should influence lenders’ marketing strategies, on top of their best practices. Experian partnered with Mintel Group for their insights on the 2019 trends and best practices for digital credit marketing. Register for our upcoming webinar to learn more about Digital Credit Marketing 2019 Trends and Best Practices.

Register for the Webinar

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Mortgage Underwriting Moves from Modernization Talk to Action 

Mortgage underwriting is entering a new phase. In a recent conversation with HousingWire’s Allison LaForgia, Michele Bodda, Group President of Experian Housing, Verification Solutions, and Employer Services, discussed how modern credit scores, alternative data and verification tools are changing how lenders evaluate borrowers.  Lenders can now judge modernization by its results, Bodda said. “Now we’re actually letting more modern scores get into underwriting to help price loans and go all the way through to securitization,” she told HousingWire. “We’re letting the scores and the data actually speak for itself instead of just talking about it.”  The Right Data at the Right Time  Modernizing underwriting means providing useful information at the right stage, rather than giving lenders everything at once. “You don’t need everything all at once. You don’t need everything on initial pull,” Bodda said.  Alternative data, such as rental payments and buy now, pay later activity, can help show how consumers manage obligations, especially those with thinner credit files. A thin credit file does not necessarily mean someone has a thin financial life.  “It’s our responsibility as one of the primary data providers to make sure we can make all of that available, so that we’re best representing the consumer,” Bodda said. A fuller view of data may help lenders identify creditworthy applicants who might otherwise be difficult to assess.  Simplifying Verification and Reducing Friction  Bodda also shared how Experian is making credit information more easily accessible and reducing unnecessary costs during the originations process, explaining that new enhancements to Experian’s Power Profile Plus allow lenders to pull credit data at the start of underwriting and request another score later without repurchasing the data.  “You can pull it later and not pay for the credit data again,” Bodda said.   Experian is also investing in income and employment verification, including through a new partnership with Workday. Bodda explained that Experian will continue to focus on process improvement, competition and innovation across the mortgage ecosystem.  A Broader Path to Homeownership  As consumer expectations and underwriting capabilities evolve, borrowers want a process that reflects their financial lives, while lenders seek greater efficiency. Modern scores, relevant data, and streamlined verification can help lenders assess applications with more context—and may help more people pursue homeownership.  “If we as an industry can open this up and bring more people into the process, then we’re going to thrive,” Bodda said in the interview.   Watch the interview and hear all of Michele’s insights, and more here.  

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