Use of real-time address verification increasing among top online retailers

March 21, 2012 by josephine.munis

Experian® QAS®, a leading provider of address verification software and services, recently released a new benchmark report on the data quality practices of top online retailers. The report revealed that 72 percent of the top 100 retailers are using some form of address verification during online checkout.

This third annual benchmark report enables retailers to compare their online verification practices to those of industry leaders and provides tips for accurately capturing email addresses, a continuously growing data point for retailers.

To find out how online retailers are utilizing contact data verification, download the complimentary report 2012 Address Verification Benchmark Report: The Top 100 Online Retailers.

Source: Press release: Experian QAS Study Reveals Prevalence of Real-Time Address Verification Increasing Among Top Online Retailers.