The race to the sale: Adopting OEM advertising KPIs that drive to the finish line

auto consumer shopping trends

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.   

In this Webinar we will discuss a range of commonly used KPIs used to measure campaign performance. You will gain an understanding of:

  • The benefits of key KPIs in analyzing advertising performance and optimization
  • How to increase advertising results with varied measurement approaches
  • The importance of specifically defining audience targets upfront for accurate measurement and richer insights into the results

OEM Marketers Best Practice

Gain insights into your the best practices to drive your marketing spend further.

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