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The next generation of marketing intelligence has arrived
Business Market AnalyzerSM is a Web-based data access tool that provides marketers with access to Experian’s commercial and consumer data assets in a powerful, easy-to-use platform.
Optimize decisions with enhanced customer insightBusiness Market Analyzer is configured to allow for in-depth analysis of customers, prospects and markets so marketers can make informed, intelligent marketing decisions. Business Market Analyzer also contains a proprietary modeling engine to leverage predictive analytics in the building of acquisition, up-sell and cross-sell models. These features, combined with advanced segmentation and interactive mapping capabilities, provide all the tools needed to increase campaign return on investment and gain a competitive advantage.
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Better understand customersDynamically segment and profile customers using a combination of your existing customer data and Experian’s comprehensive business and consumer assets, including both the U.S. Business Database and INSOURCESM consumer database.
Identify prospects with predictive analytics and modelingTake the guesswork out of selecting highly targeted prospects with the Business Market Analyzer on-demand modeling engine. This proprietary technology uses predictive analytics to examine all the relevant characteristics of your current customers to create on-demand acquisition, up-sell or cross-sell models.
Gain a 360-degree view of your customer baseAnalyze customer and market trends to improve sales strategy and maximize sales potential. Enhance customer records by appending Experian data elements, enabling you to obtain a more complete view of your customers.
On-demand interactive mappingUtilize real-time interactive maps with ring radius, thematic shading, custom polygons and market opportunity models to visually scope and examine your market area. The various mapping features allow you to better identify clusters of customers and prospects to gain a better understanding of them in relation to your business locations, the competition, key delivery points and other relevant points of interest.
To find out more information on this product, please contact us at 1 800 850 4389.
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See our new, powerful Web-based tool in action – view our free online demo.
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For more information, please contact us at 1 800 850 4389.
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