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Redefine Credit Marketing
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Credit Marketing Webinar
Redefine your credit marketing strategies and identify the best near-prime prospects.
Address Validation
Find out which addresses in your list are valid, which can be corrected and which are completely undeliverable by matching against USPS data.
Case Study: Franklin Mint Federal Credit Union
Learn how our client exceeded its ROI target by almost 200 percent using Experian’s Auto In the Market ModelSM product.
Digital Marketing Strategy
Market to Your Best Prospects and Spend Less
Use Audience IQ to meet your digital target marketing needs.
View Customer Segmentation Data, Credit Statistics, Behavioral Studies and More
- Improve customer acquisition strategies with targeted customer segmentation
- Achieve better results by narrowing your customer focus and targeting distinct segments
With psychographic profiles, specialized research results and analytics tools, you’ll be able to identify viable prospective customers, develop more targeted and relevant offers and ultimately improve your ability to acquire new customers.
Target prospective consumers and business customers with the following selection of customer segmentation products:
CONSUMER DATA
Address Verification
Verify contact address data rapidly and accurately at the point of data entry. Experian QAS software can ensure customer data integrity, decrease address-correction charges and reduce the amount of returned mail.
Audience IQSM
Rank and index your consumer definitions across all geographies, including DMA, ZIP Code, cable zones, and trade areas. Determine everything from what broadcast and cable TV network programs your customers watch to which magazine and newspapers they read online.
BehaviorBank®
Acquire new customers using self-reported data on interests, lifestyle, behavior and product usage from consumers in more than 47 million households. Focus on individual categories, connect with niche prospect groups, and reach consumers most likely to show interest in your offer.
BehaviorGraphicsTM
Target consumers by behavior instead of demography. Learn more about how the television viewing behavior of certain consumer segments — using Nielsen and Simmons reported data — enables you to determine your most profitable consumer segments.
ConsumerViewSM
Achieve better response rates on offers to new customers using highly targeted marketing lists.
Cooperative Data
Deepen your prospecting capabilities with cooperative data. Experian provides access to purchasing information for more than 100 million catalog consumers through its catalog database and 63 million magazine subscribers through its publisher database.
Ethnic InsightsSM
This name analysis process identifies ethnic origin, probable religion, language preference and country of origin so you can develop culturally relevant messages that speak to customers in their preferred language.
Financial PersonalitiesSM - Marketing Based
Campaign targeting and tailoring tools that leverage category-specific customer segmentation frameworks based on consumers' needs, attitudes and behaviors; enables you to achieve improved marketing ROI.
Home Connect InsightSM
Track household behaviors in response to changes in technology and new media and create direct-marketing campaigns based on those insights.
Household Deposits ScoreSM
The Household Deposits Score is a discrete score that enables sales and marketing professionals with the ability to materially improve the performance of their deposits campaigns by providing an estimate of total household deposit balances held at financial institutions.
Mosaic® USA
Segment U.S. households and neighborhoods into 60 unique Mosaic types in 12 groupings for more precise customer segmentation, prospect profiling, direct marketing, customer acquisition modeling, store location selection and geographic market analysis.
PharmaPredictSM
Profile and segment consumers and patients using demographic and psychographic data. Get in-depth information about prescription usage, diagnosis, insurance coverage, homeowner status, income, interests and ethnicity.
PINpoint Services
Get a single, enriched customer view for relationship building, cross-selling, collections and risk management strategies.
Prescreen
Qualifies and segments your prospect list according to your unique credit criteria so you can target consumers most likely to respond to your credit offers.
Prime Performance ModelingSM
By identifying customers most likely to churn, you can focus on relationships that are most profitable. Our analytics combine Experian's information with your own data and unlocks hidden insights that help you formulate intelligent solutions to acquisition.
Prospect Plus
Gain access to buyer information gathered from the catalog industry to identify active buyers. This transaction information lets you analyze consumers' recent buying activity plus improve the predictive power of your data for internal analysis and modeling.
Prospect NavigatorSM
Transform the way you acquire, analyze and use consumer purchase intelligence by leveraging all the elements of successful database marketing without sacrificing data freshness.
P$cycle® Financial Markets
Segment households of every income level based on saving, borrowing and investment patterns and learn consumer preferences for financial products and preferred delivery channels.
Rental Payment Data
The inclusion of rental payment data in credit files allows you to expand the creditworthy universe of prospects who were previously unscoreable and part of the thin file or “no hit” population.
SimmonsLOCAL
An advanced customer segmentation system that delivers insights into consumer behavior and attitudes across 209 media markets, which enables your company to effectively understand and target its market.
Simmons Segmentation Systems
Better target your most receptive consumers by recognizing their behavior and attitudes by using specific customer segmentation systems.
TrueTouchSM
Ideal for brokers, catalogs, consumer products, financial services, media and publishing, nonprofits, retail and telecommunications companies — this customer segmentation and contact strategy tool provides a clear picture of the best audience, message, channel and timing for your marketing campaigns.
VeriScoreSM
Predicts response and lifetime value of new customers generated from alternate media sources such as call centers and registration forms and it evaluates their potential for fulfillment, cross-sell, up-sell opportunities. Perfect for the catalog, financial, fundraising, retail and telecommunications industries.
Archive Services
Understand how your customer segments have changed in the new economy. Determine if new, more profitable customer groups now exist, or find emerging markets that provide new opportunities.
Credit Migration SolutionsSM
Alerts you to changes in your consumer’s credit behavior so that you can make timely offers or increase lines of credit and tells you when customers hit your risk threshold so you act quickly and reduce losses.
Credit Profile Report
Having the most accurate data and access to more than 220 million credit-active consumers lets you make informed customer acquisition decisioning.
Credit Statistics
This customer segmentation tool helps predict financial behaviors within a given neighborhood and identifies your most profitable target audience. Select variables to create custom models that predict response, activation, multi-buyers and retention rates.
Debt-to-Income InsightSM
More effectively target customers by customer segmentation based on their debt-to-income ratio.
Decisioning as a Service
Decisioning as a Service is a streamlined delivery method engineered to help Experian clients gain greater value from data and decisioning products. It does so by providing flexible, real-time, access to more data sources, attributes, scores and analytics.
Experian Credit EducatorSM
Build strong relationships with loyal, creditworthy customers when you provide them with personalized education sessions with a trained Experian Credit Educator agent.
Experian TAPSSM
With TAPS (Total Annual Plastic Spend), target high-spending consumers and accurately estimate a consumer’s spend on all general purpose credit and charge cards over the last 12 months.
Financial PersonalitiesSM - Credit Based
Campaign targeting and tailoring tools that leverage category-specific customer segmentation frameworks based on consumers' needs, attitudes and behaviors; enables you to achieve improved marketing ROI.
Income InsightSM
Improve your account-acquisition segmentation by targeting customers within a desired income range.
Instant Prescreen
A quick and easy cross-selling tool that lets you immediately extend preapproved offers of credit to prospects when they’re most responsive — at the point of contact.
iScreen
Maximize profitability and your marketing dollars by sending preapproved offers to the right prospects at the right time.
Prequalification
Prequalify consumers for credit in real time - enabling you to match consumers to loan options at the point of contact. Engaging consumers online, on the phone or face-to-face when they are engaged and most likely to respond will generate profitable leads for you.
Prospect TriggersSM
Achieve increased response rates to your pre-approved credit offers by reaching consumers at the precise time they actively are shopping for credit.
Summarized Credit Statistics
Derived from Experian's national consumer credit file, these statistics characterize likely consumer credit activity in a neighborhood to help predict financial behaviors including response, activation, multi-buyers and retention rates.
Trend View
Unlock the power of trending and make the most appropriate offers to customers and prospects at precisely the right time by understanding a consumer’s past payment behavior.
b2bBaseSM
Gain market insights that tell you how your customers compare with the overall B2B marketplace, plus learn their lifestyle attributes, market penetration rates and more.
Business Owner Profile
Identifies small business owners who operate several seemingly unrelated companies. Using advanced intelligence, this application identifies the common owner so you can increase the efficiency of your acquisition marketing efforts.