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Acquiring new customers is a critical component in any growing organization. Without the right tools, knowledge or help, businesses often waste precious resources focusing on the wrong elements. Here’s what you can do to optimize your client acquisition strategies and how Experian® can help:
Identify prospective customers matching your business objectives using specialized research, market surveys, psychographic profiles and analytics tools to segment audiences. By creating more targeted and relevant messaging for your offers, you'll improve your customer acquisition ability.
Determine which businesses and consumers make profitable new customers and present the least amount of risk. Experian offers business reports, public records and risk modeling tools as well as credit information, application screening tools and scoring software to assess a prospect’s creditworthiness.
Set optimal lending terms using scoring and segmentation tools. Our customer acquisition programs analyze credit application data and automate the decisioning process to provide you with the most profitable offer recommendations.
Achieve better results from your direct mail offers by having valid data, correct addresses to improve delivery and suppression techniques to exclude customers you aren’t targeting. These simple measures significantly decrease costs associated with returned mail or non-conversion.
Gain a better understanding of consumer behavior, attitudes and motivations, and get an accurate picture of your prospects using our extensive business reports and customized modeling tools.
Acquire new customers using online marketing and targeted television advertisements. Electronic media is a more cost-effective way to advertise your products and services and it provides immediate and quantifiable results.