Customer Acquisition Strategy

Target and acquire new customers using data analytics

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Reduce costs by better targeting customers

Acquiring new customers is a critical component in any growing organization. Without the right tools, knowledge or help, businesses often waste precious resources focusing on the wrong elements. Here’s what you can do to optimize your client acquisition strategies and how Experian® can help:

Target Prospects

Identify prospective customers matching your business objectives using specialized research, market surveys, psychographic profiles and analytics tools to segment audiences. By creating more targeted and relevant messaging for your offers, you'll improve your customer acquisition ability.

Evaluate Risk

Determine which businesses and consumers make profitable new customers and present the least amount of risk. Experian offers business reports, public records and risk modeling tools as well as credit information, application screening tools and scoring software to assess a prospect’s creditworthiness.

Determine the Best Offer

Set optimal lending terms using scoring and segmentation tools. Our customer acquisition programs analyze credit application data and automate the decisioning process to provide you with the most profitable offer recommendations.

Originate Credit Applications

Minimize risk while simplifying the credit application process. Experian’s credit and loan origination software products analyze risk and automate underwriting to improve the integrity of your lending efforts.

Improve Direct Mailings

Achieve better results from your direct mail offers by having valid data, correct addresses to improve delivery and suppression techniques to exclude customers you aren’t targeting. These simple measures significantly decrease costs associated with returned mail or non-conversion.

Market Research

Gain a better understanding of consumer behavior, attitudes and motivations, and get an accurate picture of your prospects using our extensive business reports and customized modeling tools.

Digital Marketing

Acquire new customers using online marketing and targeted television advertisements. Electronic media is a more cost-effective way to advertise your products and services and it provides immediate and quantifiable results.

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