Reach New Families with Relevant, Persuasive Offers

Nothing changes a family’s spending habits like a new child – especially the first one. From furniture to clothes to diapers, the arrival of a baby creates a demand for many new purchases

Experian is a multisource compiler of new parent information that brings together a vast array of contributors — approximately 50 principal sources. The result is one of the industry's largest and most stable sources of new parent information available for marketing. Experian’s new parent file puts clients in touch with more than 3 million new parents annually.

Our reliable information comes from diverse sources, including retail outlets, internet sites and online programs. Major sources include photography studios, baby furniture and maternity stores, consumer packaged goods manufacturers and hospital package programs. Our broad coverage gives clients a comprehensive prospecting source, saving them the time and expense of merging multiple new parent lists.

  • New parents are excellent prospects for a variety of goods and services, including household furnishings and appliances, home improvement offers, insurance, local retail stores, banks, credit card organizations and catalogs
  • Helps establish relationships with consumers that are recently new parents and need a wide range of products and services
  • New parents include a wide variety of selections and output options including income, adult age, children’s age ranges, marital status, education and more

Choose your new parent list:

  • Post-Natal - includes new births up to 36 months

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