Tag: millenials

  As the evolution of the automotive industry continues to unfold, certain vehicles retain their prominence, offering not only versatility but adaptability. In particular, vans have long embodied myriad lifestyles and needs—painting an intriguing picture of consumer preferences and economic trends. For instance, data from Experian’s Automotive Consumer Trends Report: Q4 2023 found there are currently more than 18 million vans in operation in the United States. Furthermore, there were over 245,000 new van retail registrations in the last 12 months—with mini vans such as the Honda Odyssey accounting for 79.4% of new van retail registrations and full-size vans including the Mercedes-Benz Sprinter making up the remaining 20.5%. Diving into the details, Honda comprised 27.3% of the market share by make in Q4 2023, followed by Toyota (19.3%), KIA (16.7%), Chrysler (13.7%), and Mercedes-Benz (9.0%). When looking at the most sought after vans, the Honda Odyssey led the market share by model this quarter—coming in at 27.3%. The Toyota Sienna trailed behind at 19.3%, followed by KIA Carnival at 16.7%, Chrysler Pacifica (13.5%), and Mercedes-Benz Sprinter (9.3%). While understanding the broader trends in van registrations is important for automotive professionals, exploring the demographics more in depth will help tailor marketing strategies effectively and personalize guidance to those who are in the market for a vehicle. For example, Gen X made up the largest portion of retail van registrations in Q4 2023 at 36.0%, followed by Millennials at 27.6%, Boomers (25.3%), Gen Z (7.5%), and Silent (3.3%). In order to align their strategies with the needs and preferences of van buyers, professionals throughout the automotive industry should delve into the nuances of who is buying and the models they’re interested in. This will also enable them to sustain the foundation for success in the dynamic automotive landscape. To learn more about vans, view the full Automotive Consumer Trends Report: Q4 2023 presentation.

According to Experian’s Automotive Market Trends Report: Q1 2022, new vehicle registrations were down 19% from the prior year—declining to 3.4 million. Used registrations went from 11.4 million to 9.9 million year-over-year, decreasing 13.2%.

Experian’s Q1 2021 Automotive Market Trends Review revealed that some of the once-consistent new registration generational trends have reversed.

Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of finance. The rapid rate at which fintech challengers are becoming established, is in turn, allowing for greater consumer awareness and adoption of fintech platforms. It would be easy to assume that fintech adoption is predominately driven by millennials. However, according to a recent market trend analysis by Experian, adoption is happening across multiple generational segments. That said, it’s important to note the generational segments that represent the largest adoption rates and growth opportunities for fintechs. Here are a few key stats: Members of Gen Y (between 24-37 years old) account for 34.9% of all fintech personal loans, compared to just 24.9% for traditional financial institutions. A similar trend is seen for Gen Z (between 18-23 years old). This group accounts for 5% of all fintech personal loans as compared to 3.1% for traditional Let’s take a closer look at these generational segments… Gen Y represents approximately 19% of the U.S. population. These consumers, often referred to as “millennials,” can be described as digital-centric, raised on the web and luxury shoppers. In total, millennials spend about $600 billion a year. This group has shown a strong desire to improve their credit standing and are continuously increasing their credit utilization. Gen Z represents approximately 26% of the U.S. population. These consumers can be described as digital centric, raised on the social web and frugal. The Gen Z credit universe is growing, presenting a large opportunity to lenders, as the youngest Gen Zers become credit eligible and the oldest start to enter homeownership. What about the underbanked as a fintech opportunity? The CFPB estimates that up to 45 million people, or 24.2 million households, are “thin-filed” or underbanked, meaning they manage their finances through cash transactions and not through financial services such as checking and savings accounts, credit cards or loans. According to Angela Strange, a general partner at Andreessen Horowitz, traditional financial institutions have done a poor job at serving underbanked consumers affordable products. This has, in turn, created a trillion-dollar market opportunity for fintechs offering low-cost, high-tech financial services. Why does all this matter? Fintechs have a unique opportunity to engage, nurture and grow these market segments early on. As the fintech marketplace heats up and the overall economy begins to soften, diversifying revenue streams, building loyalty and tapping into new markets is a strategic move. But what are the best practices for fintechs looking to build trust, engage and retain these unique consumer groups? Join us for a live webinar on November 12 at 10:00 a.m. PST to hear Experian experts discuss financial inclusion trends shaping the fintech industry and tactical tips to create, convert and extend the value of your ideal customers. Register now

When it comes to relationships and significant others, debt is topping lists of what people look for - or don't look for - in their partner. Where looks, pedigree, or career trajectory were previous motivation drivers for mate selection (or at least companionship), recent studies indicate debt is a deal-breaker for many looking for love. Late payments from lifestyles past, less-than-stellar credit scores, and cancelled credit cards are all exhibits of debt and destruction influencing personal relationships, not to mention the relationship financial institutions have with these consumers. Are certain relationships – or rather, specific partners – more likely to carry debt? Women were found to be more financially vulnerable, according to the Survey of Consumer Finances, conducted by the Federal Reserve, that examined how men and women who had never been married felt about debt. Recent Experian data found that while both men and women share the same amount of revolving utilization at 30%, men carry more debt than women, $27,067 compared to $23,881 for women. Men are also more likely to have larger mortgage debt at $214,908 compared to $198,622 for women. Women have more credit cards and more retail cards but lower balances than men on both. From a generational viewpoint, Gen X and Boomer generations have a higher than average number of credit cards and higher than average number of retail cards (and the highest average balance on credit cards and retail cards). Gen X also has the highest average debt by generation for both non-mortgage and mortgage debt. While Boomer and Silent Generations have lower than average mortgage debt, the boomer generation still has higher than average non-mortgage debt. With nearly 3 in 4 American adults saying they would reconsider their romantic relationship because of their partner’s debt, consumers should consider revamping their balance sheets before updating their online dating profiles. For the hopeless romantics, the star-crossed lovers, and those instead celebrating Singles Awareness Day whose finances could use a little love, perhaps a digital collections portal or personalized options to consolidate debt might speak to their love language. Or, in the meantime, maybe a list of the top cities for singles with the best credit scores could be a start.

From the time we wake up to the minute our head hits the pillow, we make about 35,000 conscious and unconscious decisions a day. That’s a lot of processing in a 24-hour period. As part of that process, some decisions are intuitive: we’ve been in a situation before and know what to expect. Our minds make shortcuts to save time for the tasks that take a lot more brainpower. As for new decisions, it might take some time to adjust, weigh all the information and decide on a course of action. But after the new situation presents itself over and over again, it becomes easier and easier to process. Similarly, using traditional data is intuitive. Lenders have been using the same types of data in consumer credit worthiness decisions for decades. Throwing in a new data asset might take some getting used to. For those who are wondering whether to use alternative credit data, specifically alternative financial services (AFS) data, here are some facts to make that decision easier. In a recent webinar, Experian’s Vice President of Analytics, Michele Raneri, and Data Scientist, Clara Gharibian, shed some light on AFS data from the leading source in this data asset, Clarity Services. Here are some insights and takeaways from that event. What is Alternative Financial Services? A financial service provided outside of traditional banking institutions which include online and storefront, short-term unsecured, short-term installment, marketplace, car title and rent-to-own. As part of the digital age, many non-traditional loans are also moving online where consumers can access credit with a few clicks on a website or in an app. AFS data provides insight into each segment of thick to thin-file credit history of consumers. This data set, which holds information on more than 62 million consumers nationwide, is also meaningful and predictive, which is a direct answer to lenders who are looking for more information on the consumer. In fact, in a recent State of Alternative Credit Data whitepaper, Experian found that 60 percent of lenders report that they decline more than 5 percent of applications because they have insufficient information to make a loan decision. The implications of having more information on that 5 percent would make a measurable impact to the lender and consumer. AFS data is also meaningful and predictive. For example, inquiry data is useful in that it provides insight into the alternative financial services industry. There are also more stability indicators in this data such as number of employers, unique home phone, and zip codes. These interaction points indicate the stability or volatility of a consumer which may be helpful in decision making during the underwriting stage. AFS consumers tend to be younger and less likely to be married compared to the U.S. average and traditional credit data on File OneSM . These consumers also tend to have lower VantageScore® credit scores, lower debt, higher bad rates and much lower spend. These statistics lend themselves to seeing the emerging consumer; millennials, immigrants with little to no credit history and also those who may have been subprime or near prime consumers who are demonstrating better credit management. There also may be older consumers who may have not engaged in traditional credit history in a while or those who have hit a major life circumstance who had nowhere else to turn. Still others who have turned to nontraditional lending may have preferred the experience of online lending and did not realize that many of these trades do not impact their traditional credit file. Regardless of their individual circumstances, consumers who leverage alternative financial services have historically had one thing in common: their performance in these products did nothing to further their access to traditional, and often lower cost, sources of credit. Through Experian’s acquisition and integration of Clarity Services, the nation’s largest alternative finance credit bureau, lenders can gain access to powerful and predictive supplemental credit data that better detect risk while benefiting consumers with a more complete credit history. Alternative finance data can be used across the lending cycle from prospecting to decisioning and account review to collections. Alternative data gives lenders an expanded view of consumer behavior which enables more complete and confident lending decisions. Find out more about Experian’s alternative credit data: www.experian.com/alternativedata.

Consumers are hungry for more personalized marketing, and I’m an actual example. As a new stepmom to two young kids, who has a full-time job, I rarely have any down time. No revelation there. I no longer have time to surf the web to buy clothes. And shepherding everyone to an actual store to shop? #forgetaboutit I’m not alone. Of the 57 percent of women in the U.S. workforce, 70 percent have a child under the age of 18. We don’t always have the time to shop for clothes, financial products, and nearly anything else, but it doesn’t mean we don’t need or want to. I would give the right bank or retailer my data in exchange for personalized marketing offers in my inbox, social feeds and mailbox. And many others would, too. Sixty-three percent of Millennial consumers and 58 percent of Gen Xers are willing to share data with companies in exchange for personalized offers, discounts and rewards. This indicates consumers are craving more customized marketing. Providing their personal data to get that is acceptable to them. In the financial services space, Mintel research shows that just 61 percent of male consumers, 49 percent of consumers aged 18-44, and 44 percent of Hispanic Millennials have a general-purpose credit card, either with or without rewards (Mintel’s Marketing Financial Services Report for June 2017). This indicates a significant market opportunity for cards that offer segmented or boosted rewards based on specific sectors and categories. Here are some other interesting trends specific to financial services: Relying on Experts Although chatbots and robo-advisors allow easy access to many financial services, 81 percent of consumers prefer in-person meetings when it comes to personalized financial advice. According to Mintel, men aged 18-44 are most interested in a free consultation with a financial advisor, and 19 percent of consumers are open to a free consultation. This interest surpasses attending free classes about finance and receiving email and mobile alerts from a financial institution. Quick, Efficient Delivery While consumers are calling for increased personalization, they also want it delivered quickly and efficiently. These expectations create unique challenges for financial institutions of all sizes. Some banks have embraced “card finder” apps, which allow consumers the convenience of inputting personal information to generate customized offers. There is a huge opportunity for financial institutions to leverage available consumer data to understand their target audience, and then deliver relevant products via multiple channels where they are consuming media now. Those who do will be positioned to provide personalized financial recommendations that were impossible just a few years ago.

There’s a new crew coming of age. Enter Generation Z. Gen Z — those born between the mid-1990s and the early 2000s — makes up one-quarter of the U.S. population. By 2020, they’ll account for 40% of all consumers. The oldest members of this next cohort — 18- to 20-year-olds — are coming of age. Here are some insights on how this initial segment of Gen Z is beginning to use credit. Credit scores averaged 631 in 2016. Debt levels — consisting largely of bankcards and auto and student loans — are low, with an average debt-to-income ratio of just 5.7%. Average income is $33,800. This generation is being raised in an era of instant, always-on access. They expect a quick, seamless and customized mobile experience. You have just 8 seconds to capture their attention. Webinar: A First Look at Gen Z and Credit

The 1990s brought us a wealth of innovative technology, including the Blackberry, Windows 98, and Nintendo. As much as we loved those inventions, we moved on to enjoy better technology when it became available, and now have smartphones, Windows 10 and Xbox. Similarly, technological and modeling advances have been made in the credit scoring arena, with new software that brings significant benefits to lenders who use them. Later this year, FICO will retire its Score V1, making it mandatory for those lenders still using the old software to find another solution. Now is the time for lenders to take a look at their software and myriad reasons to move to a modern credit score solution. Portfolio Growth As many as 70 million Americans either have no credit score or a thin credit file. One-third of Millennials have never bothered to apply for a credit card, and the percentage of Americans under 35 with credit card debt is at its lowest level in more than 25 years, according to the Federal Reserve. A recent study found that Millennials use cash and debit cards much more than older Americans. Over time, Millennials without credit histories could struggle to get credit. Are there other data sets that provide a window into whether a thin file consumer is creditworthy or not? Modern credit scoring models are now being used in the marketplace without negatively impacting credit quality. For example, the VantageScore® credit score allows for the scoring of 30 million to 35 million more people consumers who are typically unscoreable by other traditional generic credit models. The VantageScore® credit score does this by using a broader, deeper set of credit file data and more advanced modeling techniques. This allows the VantageScore® credit score model to more accurately predict unique consumer behaviors—is the consumer paying his utility bill on time?—and better evaluate thin file consumers. Mitigate Risk In today’s ever-changing regulatory landscape, lenders can stay ahead of the curve by relying on innovative credit score models like the VantageScore® credit score. These models incorporate the best of both worlds by leaning on innovative scoring analytics that are more inclusive, while providing marketplace lenders with assurances the decisioning is both statistically sound and compliant with fair lending laws. Newer solutions also offer enhanced documentation to ease the burden associated with model risk management and regulatory compliance responsibilities. Updated scores Consumer credit scores can vary depending on the type of scoring model a lender uses. If it's an old, outdated version, a consumer might be scored lower. If it's a newer, more advanced model, the consumer has a better shot at being scored more fairly. Moving to a more advanced scoring model can help broaden the base of potential borrowers. By sticking to old models—and older scores—a sizable number of consumers are left at a disadvantage in the form of a higher interest rate, lower loan amount or even a declined application. Introducing advanced scoring models can provide a more accurate picture of a consumer. As an example, for many of the newest consumer risk models, like FICO Score 9, a consumer’s unpaid medical collection agency accounts will be assessed differently from unpaid non-medical collection agency accounts. This isn't true for most pre-2012 consumer risk score versions. Each version contains different nuances for increasing your score, and it’s important to understand what they are. Upgrading your credit score to the latest VantageScore® credit score or FICO solution is easier than you think, with a switch to a modern solution taking no longer than eight weeks and your current business processes still in place. Are you ready to reap the rewards of modern credit scoring?

$1.3 trillion. 41.1 million Americans. $31,590. These are the growing numbers associated with student loan debt in the United States: $1.3 trillion in outstanding student loans, spread across 41.1 million people, who are leaving college with an average balance of $31,590. The numbers are staggering, and for the first time student loan debt is playing a prominent role in a presidential election. For all of their differences, presidential nominees Hillary Clinton and Donald Trump seem to agree on one thing: student loan debt is a crushing burden. Both candidates have proposed solutions for student lending. Clinton’s “New College Compact” would allow borrowers to refinance their student loans at current rates available to students taking out new loans. She also wants to reduce interest rates on new student loans, and make it easier for borrowers to enroll in income-driven repayment programs that would cap monthly payments at 10 percent of discretionary income. Trump proposes giving more oversight to colleges to decide whether to grant loans to students based on their prospective major. The plan would also give private banks oversight over government-backed student loans—reversing a 2010 decision under President Obama to make the federal government the lender. Neither candidate, however, has outlined a solution for taming growing tuition costs. Tuition expenses are up 1,225 percent over the past 36 years, outpacing medical costs (634 percent rise) and the consumer price index (279 percent) over the same period, according to the Bureau of Labor Statistics. So it’s not surprising an Experian study shows the student loan rate has grown five percent in the past three years. What is surprising is the number of people and the average age of those people holding student loans. Experian found: 20 percent of people with a credit file hold a student loan that is being repaid or deferred. The average age of a consumer with a student loan is 37, with an average income of $47,200 compared to 53.8 and an average income is $44,500 for consumers without a student loan. The average age of a consumer with at least one deferred student loan is 32.7 with an average income of $32,900 compared to 38.7 and an average income of $53,200 for consumers with at least one non-deferred student loan. Candidate proposals aside, one thing is certain: student loan debt has a very real impact on the daily lives of people, many of whom have delayed buying homes, starting families, and saving for retirement. Until policymakers find a way to address bloated tuitions and student debt, it will take many longer to realize their dreams.

A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights include: 35% of future buyers said they don’t know what steps to take to qualify for a larger loan 75% of future buyers are not preapproved for a home loan 29% of those surveyed would purchase a more expensive home if they had better credit and could qualify for a larger loan A large portion of near-future homebuyers are millennials. Building relationships with this generation now will benefit financial institutions in the future. >> White paper: Building lasting relationships with millennials

As millennials continue to experience challenges in obtaining credit, Experian’s latest research finds that this population is very receptive to nonbank lenders for the ease, speed and accessibility they provide.

Millennials, now the largest generation in the United States, are taking longer to establish credit than earlier generations of young people.

According to a recent survey commissioned by VantageScore® Solutions, millennials cite being unscoreable as the main obstacle to credit access. Among the findings: One-third of millennials cannot obtain the credit they need Of those unable to obtain credit, 34% attribute it to lack of a credit score 49% of millennials agree that competition in the credit-scoring marketplace is beneficial Lenders can help this segment and open the gateway of credit by using advanced risk models that can accurately score consumers considered unscoreable by conventional risk models. >> Infographic: The Giant Credit Gap VantageScore® is a registered trademark of VantageScore Solutions, LLC.

Winning the loyalty of millennials continues to be a key area of opportunity for financial institutions.