How can lenders ensure they’re making the most accurate and fair lending decisions? The answer lies in consistent model validations. What are model validations? Model validations are vital for effective lending and risk-based pricing programs. In addition to helping you determine which credit scoring model works best on your portfolio, the performance (odds) charts from validation results are often used to set score cutoffs and risk-based pricing tiers. Validations also provide the information you need to implement a new score into your decisioning process. Factors affecting model validations Understanding how well a score predicts behavior, such as payment delinquency or bankruptcy, enables you to make more confident lending decisions. Model performance and validation results can be impacted by several factors, including: Dynamic economic environment – Shifts in unemployment rates, interest rate hikes and other economic indicators can impact consumer behavior. Regulatory changes affecting consumers – For example, borrowers who benefited from a temporary student loan payment pause may face challenges as they resume payments. Scorecard degradation – A model that performed well several years ago may not perform as well under current conditions. When to perform model validations The Office of the Comptroller of the Currency’s Supervisory Guidance on Model Risk Management states model validations should be performed at least annually to help reduce risk. The validation process should be comprehensive and produce proper documentation. While some organizations perform their own validations, those with fewer resources and access to historical data may not be able to validate and meet the guidance recommendations. Regular validations support compliance and can also give you confidence that your lending strategies are built on solid, current data that drive better outcomes. Good model validation practices are critical if lenders are to continue to make data-driven decisions that promote fairness for consumers and financial soundness for the institution. Make better lending decisions If you’re a credit risk manager responsible for the models driving your lending policies, there are several things you can do to ensure that your organization continues to make fair and sound lending decisions: Assess your model inventory. Ensure you have comprehensive documentation showing when each model was developed and when it was last validated. Validate the scores you are using on your data, along with those you are considering, to compare how well each model performs and determine if you are using the most effective model for your needs. Produce validation documentation, including performance (odds) charts and key performance metrics, which can be shared with regulators. Utilize the performance charts produced from the validation to analyze bad rates/approval rates and adjust cutoff scores as needed. Explore alternative credit scoring models to potentially enhance your scoring process. As market conditions and regulations continue to evolve, model validations will remain an essential tool for staying competitive and making sound lending decisions. Ready to ensure your lending decisions are based on the latest data? Learn more about Experian’s flexible validation services and how we can support your ongoing success. Contact us today to schedule a consultation. Learn more
With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making it critical for credit unions to deliver the right offer to the right person, at the right time. How WSECU is enhancing the lending experience As the second-largest credit union in the state of Washington, Washington State Employees Credit Union (WSECU) wanted to digitalize their credit decisioning and prequalification process through their new online banking platform, while also providing members with their individual, real-time credit score. WSECU implemented an instant credit decisioning solution delivered via Experian’s Decisioning as a ServiceSM environment, an integrated decisioning system that provides clients with access to data, attributes, scores and analytics to improve decisioning across the customer life cycle. Streamlined processes lead to upsurge in revenue growth Within three months of leveraging Experian’s solution, WSECU saw more members beginning their lending journey through a digital channel than ever before, leading to a 25% increase in loan and credit applications. Additionally, member satisfaction increased with 90% of members finding the simplified process to be more efficient and requiring “low effort.” Read our case study for more insight on using our digital credit solutions to: Prequalify members in real-time at point of contact Match members to the right loan products Increase qualification, approval and take rates Lower operational and manual review costs Read case study
Today’s changing economy is directly impacting consumers’ financial behaviors, with some individuals doing well and some showing signs of payment stress. And while these trends may pose challenges to financial institutions, such as how to expand their customer base without taking on additional risk, the right credit attributes can help them drive smarter and more profitable lending decisions. With Experian’s industry-leading credit attributes, organizations can develop precise and explainable acquisition models and strategies. As a result, they can: Expand into new segments: By gaining deeper insights into consumer trends and behaviors, organizations can better assess an individual’s creditworthiness and approve populations who might have been overlooked due to limited or no credit history. Improve the customer experience: Having a wider view of consumer credit behavior and patterns allows organizations to apply the best treatment at the right time based on each consumer’s specific needs. Save time and resources: With an ongoing managed set of base attributes, organizations don’t have to invest significant resources to develop the attributes themselves. Additionally, existing attributes are regularly updated and new attributes are added to keep pace with industry and regulatory changes. Case study: Enhance decision-making and segmentation strategies A large retail credit card issuer was looking to grow their portfolio by identifying and engaging more consumers who met their credit criteria. To do this, they needed to replace their existing custom acquisition model with one that provided a granular view of consumer behavior. By partnering with Experian, the company was able to implement an advanced custom acquisition model powered by our proprietary Trended 3DTM and Premier AttributesSM. Trended 3D analyzes consumers’ behavior patterns over time, while Premier Attributes aggregates and summarizes findings from credit report data, enabling the company to make faster and more strategic lending decisions. Validations of the new model showed up to 10 percent improvement in performance across all segments, helping the company design more effective segmentation strategies, lower their risk exposure and approve more accounts. To learn how Experian can help your organization make the best data-driven decisions, read the full case study or visit us. Download case study Visit us
There are many facets to promoting a more equitable society. One major driver is financial inclusion or reducing the racial wealth gap for underserved communities. No other tool has impacted generational wealth more than sustainable homeownership. However, the underserved and underbanked home buyers experience more barriers to entry than any other consumer segment. It is important to recognize the well-documented racial and ethnic homeownership gap; doing so will not only benefit the impacted communities, but also elevate the level of support of those lenders who serve them. What are we doing as an industry to reduce this gap? Many organizations are doing their part in removing barriers to homeownership and systemic inequities. In 2021, the FHFA published their Duty to Serve 2021 plans for Fannie Mae and Freddie Mac to focus on historically underserved markets. A part of this plan includes increasing liquidity of mortgage financing for lower- and moderate-income families. Fannie Mae and Freddie Mac each announced individual refinance offerings for lower-income homeowners – Fannie Mae’s RefiNow™ and Freddie Mac’s Refi PossibleSM. Eligible borrowers meet requirements including income at or below 100% area median income (AMI), a minimum credit score of 620, consideration for loans in forbearance and additional newly expanded flexibilities. As part of the plan, lenders will lower a borrower’s monthly payment by at least a half a percentage point reduction in their interest rate, which can translate into hundreds of dollars of savings per month and sustain their homeownership. Experian has the tools to help mortgage lenders take advantage of this offering As a leader in data, analytics and technology, we have the tools needed to help lenders recognize opportunities to be inclusive and identify borrowers who may be eligible for Fannie Mae’s and Freddie Mac’s lower-income refinance offerings. To illustrate, we performed a data study and identified over 6M eligible mortgages nationwide (impacting over 8M borrowers) for this plan, and some lenders had as much as 30% of mortgages in their portfolio eligible with lower- and moderate-incomes.1 These insights can have a positive impact on the borrowers you serve by promoting more inclusion and benefit lenders through improved customer retention, strengthened customer loyalty and an opportunity to continue to build generational wealth through housing. We are committed to enabling the industry's DEI evolution As the Consumer’s bureau, empowering consumers is at the heart of everything we do. We’re committed to developing products and services that increase credit access, greater inclusion in homeownership and narrowing the racial wealth gap. Below are a few of our recent initiatives, and be sure to check out our financial inclusion resources here: United for Financial Health: Promotes inclusion in underserved communities through partnerships and have committed to investing our time and resources to create a more inclusive tomorrow for our communities. Project REACh (Roundtable for Economic Access and Change): brings together leaders from banking, business, technology, and national civil rights organizations to reduce barriers that prevent equal and fair participation in the nation’s economy, and we are engaged with the Alternative Credit Scoring Utility group as part of this initiative. Operation Hope: Empowers youth and underserved communities to improve their financial health through education, so they can thrive (not just survive) in the credit ecosystem so they can sustain good credit and responsibly use credit. DEI-Centric Solutions: From Experian Boost to our recent launch of Experian Go, we offer a variety of consumer solutions designed to empower consumers to gain access to credit and build a brighter financial future. What does this mean for you? Our passion, knowledge and partnerships in DEI have enabled us to share best practices and can help lenders prescriptively look at their portfolios to create inclusive growth strategies, identify gaps, and track progress towards diversity objectives. The mortgage industry has a unique opportunity to create paths to homeownership for underserved communities. Together, we can drive impact for generations of Americans to come. Let’s drive inclusivity and revive the American dream of homeownership. 1Experian Ascend™ as of November 2021
Last week, artificial intelligence (AI) made waves in the news as the Vatican and tech giants signed a statement with a set of guidelines calling for ethical AI. These ethical concerns arose as the usage of artificial intelligence continues to increase in all industries – with the market for AI technology projected to reach $190.61 billion by 2025, according to a report from MarketsandMarkets™. In the “Rome Call for Ethics,” these new principles require that AI systems must adhere to ethical AI guidelines to protect basic human rights. The doctrine says AI must be developed with a focus on protecting and serving humanity, and that all algorithms should be designed by the principles of transparency, inclusion, responsibility, impartiality, reliability, security and privacy. In addition, according to the document, organizations must consider the “duty of explanation” and ensure that decisions made as a result of these algorithms are explainable, transparent and fair. As artificial intelligence becomes increasingly used in many applications and ingrained into our everyday lives (facial recognition, lending decisions, virtual assistants, etc.), establishing new guidelines for ethical AI and its usage has become more critical than ever. For lenders and financial institutions, AI is poised to shape the future of banking and credit cards. AI is now being used to generate credit insights, reduce risk and make credit more widely available to more credit-worthy consumers. However, one of the challenges of AI is that these algorithms often can’t explain their reasoning or processes. That’s why AI explainability, or the methods and techniques in AI that make the results of the solution understandable by human experts, remains a large barrier for many institutions when it comes to AI adoption. The concept of ethical AI goes hand-in-hand with Regulation B of the Equal Opportunity Act (ECOA), which protects consumers from discrimination in any aspect of a credit transaction and requires that consumers receive clear explanations when lenders take adverse action. Adverse action letters, which are intended to inform consumers on why their credit applications were denied, must be transparent and incorporate reasons on why the decision was made – in order to promote fair lending. While ethical AI has made recent headlines, it’s not a new concept. Last week’s news highlights the need for explainability best practices for financial institutions as well as other organizations and industries. The time is now to implement these guidelines into algorithms and business processes of the present and future. Join our upcoming webinar as Experian experts dive into fair lending with ethical and explainable AI. Register now
Article written by Melanie Smith, Senior Copywriter, Experian Clarity Services, Inc. It’s been almost a decade since the Great Recession in the United States ended, but consumers continue to feel its effects. During the recession, millions of Americans lost their jobs, retirement savings decreased, real estate reduced in value and credit scores plummeted. Consumers that found themselves impacted by the financial crisis often turned to alternative financial services (AFS). Since the end of the recession, customer loyalty and retention has been a focus for lenders, given that there are more options than ever before for AFS borrowers. To determine what this looks like in the current climate, we examined today’s non-prime consumers, what their traditional scores look like and if they are migrating to traditional lending. What are alternative financial services (AFS)? Alternative financial services (AFS) is a term often used to describe the array of financial services offered by providers that operate outside of traditional financial institutions. In contrast to traditional banks and credit unions, alternative service providers often make it easier for consumers to apply and qualify for lines of credit but may charge higher interest rates and fees. More than 50% of new online AFS borrowers were first seen in 2018 To determine customer loyalty and fluidity, we looked extensively at the borrowing behavior of AFS consumers in the online marketplace. We found half of all online borrowers were new to the space as of 2018, which could be happening for a few different reasons. Over the last five years, there has been a growing preference to the online space over storefront. For example, in our trends report from 2018, we found that 17% of new online customers migrated from the storefront single pay channel in 2017, with more than one-third of these borrowers from 2013 and 2014 moving to online overall. There was also an increase in AFS utilization by all generations in 2018. Additionally, customers who used AFS in previous years are now moving towards traditional credit sources. 2017 AFS borrowers are migrating to traditional credit As we examined the borrowing behavior of AFS consumers in relation to customer loyalty, we found less than half of consumers who used AFS in 2017 borrowed from an AFS lender again in 2018. Looking into this further, about 35% applied for a loan but did not move forward with securing the loan and nearly 24% had no AFS activity in 2018. We furthered our research to determine why these consumers dropped off. After analyzing the national credit database to see if any of these consumers were borrowing in the traditional credit space, we found that 34% of 2017 borrowers who had no AFS activity in 2018 used traditional credit services, meaning 7% of 2017 borrowers migrated to traditional lending in 2018. Traditional credit scores of non-prime borrowers are growing After discovering that 7% of 2017 online borrowers used traditional credit services in 2018 instead of AFS, we wanted to find out if there had also been an improvement in their credit scores. Historically, if someone is considered non-prime, they don’t have the same access to traditional credit services as their prime counterparts. A traditional credit score for non-prime consumers is less than 600. Using the VantageScore® credit score, we examined the credit scores of consumers who used and did not use AFS in 2018. We found about 23% of consumers who switched to traditional lending had a near-prime credit score, while only 8% of those who continued in the AFS space were classified as near-prime. Close to 10% of consumers who switched to traditional lending in 2018 were classified in the prime category. Considering it takes much longer to improve a traditional credit rating, it’s likely that some of these borrowers may have been directly impacted by the recession and improved their scores enough to utilize traditional credit sources again. Key takeaways AFS remains a viable option for consumers who do not use traditional credit or have a credit score that doesn’t allow them to utilize traditional credit services. New AFS borrowers continue to appear even though some borrowers from previous years have improved their credit scores enough to migrate to traditional credit services. Customers who are considered non-prime still use AFS, as well as some near-prime and prime customers, which indicates customer loyalty and retention in this space. For more information about customer loyalty and other recently identified trends, download our recent reports. State of Alternative Data 2019 Lending Report
The average turnaround time to make a lending decision varies materially between financial institutions. Institutions with low-level automation are typically less competitive on price due to the higher cost of manual reviews. For customers, it leads to high levels of dissatisfaction, complaints and switching of institutions. To learn more practical insights and best practices for key areas of business banking and to look at the features of a leading-edge approach to customer management, download the full white paper. Source: Strategic customer management for business banking portfolios by Experian's Global Consulting Practice.