Study analyzes email remarketing best practices

Published: June 30, 2014 by Stacie Baker

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent higher transaction rates than reminder emails that just linked back to the brand’s Website. Additionally, including a special offer in the initial abandoned cart email, such as a discount or free shipping, increased transaction rates by 54 percent.

The results emphasize the importance of relevant and personalized remarketing messages in boosting transaction rates.

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Experian Marketing Services’ Q1 2014 Email Benchmark Report

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