I am going to be RICH….or maybe not

by Guest Contributor 3 min read October 7, 2010

By: Kenneth Pruett

I really thought I was going to be on easy street after receiving two emails in less than a week. The first email was telling me about some long lost relative in the UK who passed away over 10 years ago. His riches, which were over $20million dollars, would be forfeited to the government if an heir to the fortune did not claim the money. I was impressed how they figured out that I was the long lost “heir” to this millionaire just by looking at my email address. They also identified me specifically by calling me by name, “Dear Sir”.  The other email was a bit more intriguing. It involved a suitcase full of money. This was sent to me by a woman, who was in an abusive relationship but somehow had a chest full of money in America. For a certain % of the money, she was willing to pay me for my efforts to help her gain access to the suitcase and its contents.

I am still surprised at just how many people fall victim to these types of email scams. They have been going on for quite some time, commonly known as the Nigerian 419 scam. I have noticed that the emails have changed a bit and seem to have become more convincing. The scammers also seem to be a bit more patient and work harder to gain the victims confidence in the legitimacy of the transaction.

Individuals who give their information to these scammers will soon find out what a big mistake they have made. The goal of these groups is to gain access to a consumer’s money. They also will attempt to gather personal and banking information. Some victims of these scams may end up having their identity stolen.

If they do attempt to use the identity information, they will typically make multiple attempts in a short period of time to establish credit. One way to help fight this type of organized fraud ring activity is to use velocity checks to track data elements. For example, a bank may want to know if a Social Security number has been used more than once within a certain period of time.

Fraud analytic studies have also found that tracking data elements across multiple customers can also be very predictive in preventing fraud tied to identity theft rings. Elements often tracked are things like addresses, Social Security numbers and phone numbers.

If these scammers attempt to take over consumers current bank accounts, they may attempt to change the address and possibly the phone number on the account. This is to prevent the true consumer from getting a phone call or mail relating to their account changes. Before making these changes, many entities often send out letters or make calls to the prior information before officially making these changes in their systems.  One other way to protect against account take over is to run the address and/or phone number against database of known frauds. A National Fraud Database can be helpful in identifying addresses that have been used in previous fraud activity.

The Nigerian 419 scams will continue to be a problem. The need for money is just too great for some people to resist. For Banks, Card issuers, and Credit Unions, it is wise to put tools in place to help fight identity theft. This scam only represents a sample of the various fraudulent groups out there who make their living by ripping off these types of businesses.
As I often say to my customers… I have done about everything in the fraud space, except commit it, which is the most profitable area. Good luck in your efforts to help us fight this ongoing problem.

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One Platform, Fewer Handoffs, Faster Decisions

The average credit union manages between 100-300 vendor relationships, and nearly a third have no dedicated staff managing them. What was supposed to drive efficiency is stunting growth and compromising the member experience. Application volume is continuing to rise, and consumers expect a loan decision at digital speed. But for credit unions, meeting that expectation isn't the only goal. They must also continue to make the right lending decisions while also prioritizing risk management. The institutions pulling ahead aren't the ones with the most tools. They're the ones that have turned credit, fraud and decisioning into a single, coordinated system. A single loan decision touches: Credit data Identity verification Fraud signals Decisioning logic Reporting Rarely does all of that live in one place. More often, it’s stitched together across separate platforms, each with its own contract and its own support line. When a credit view and a fraud view are generated separately, they must be reconciled instead of read together in the same instant. Every handoff is a place where a decision slows down and a signal gets missed. It's why a fraud pattern that would be obvious next to the credit file often surfaces only after the funds are already gone. Fragmentation also makes it harder to optimize lending strategies over time. When data, analytics and decisioning are disconnected, credit unions have less visibility into what's working, what's changing and where strategies need to be adjusted. An integrated decisioning ecosystem closes those seams by design, with credit, fraud and lending strategy running on one platform and accessed through a single Application Programming Interface (API). Identity and compliance capabilities can be an integrated decisioning flow. The data doesn't need to be reconciled after the fact because it was never separated in the first place. Stop overengineering, start removing friction When decisioning underperforms, the instinct is to build something more custom: a proprietary model, tighter segmentation, more configuration.  Custom modeling has its place for institutions with the scale and data to justify it. But often, for small or mid-sized credit unions, the bigger opportunity is a flexible decisioning strategy that uses a strong, continuously refreshed model. This shouldn't be either/or. The right approach gives credit unions a strong decisioning strategy today, with the ability to introduce more customized analytics and modeling as their needs evolve.  The same principle applies to strategy management: credit unions can gain greater control through self-service capabilities as they build a more sophisticated data science team.   That kind of flexibility is important as credit unions modernize their decisioning infrastructure. Research surveying more than 2,000 senior credit risk and fraud decision-makers across 11 countries found that organizations investing in unified platforms and modern infrastructure are moving faster and realizing the greatest Return on Investment (ROI).   As their needs evolve, credit unions can adjust decisioning strategies without introducing another layer of technology or relying on third parties to make every change. Until self-service is the right fit, choose a partner that understands what makes your credit union’s membership and risk appetite different from others.  Same member, same afternoon, faster answer Consider a credit union growing its auto and personal loan originations.  A member applies for an auto loan on Saturday afternoon. Credit data, identity and fraud signals are read together in a single real-time pass instead of separate reviews:  Most applications resolve immediately, approved or declined based on a more comprehensive view of the applicant. A smaller number are flagged for quick step-up verification and cleared within minutes. Only genuinely ambiguous cases reach an underwriter, who is working from one complete picture instead of reconciling multiple signals. The member has an answer before the weekend is over. The credit union books the loan before competitors even open on Monday. Built to scale This kind of process holds up today. However, the better test is whether it holds up eighteen months from now when application volume has grown, new products are live and the data flowing through the system looks nothing like it does right now. Future-proofing isn't only about handling more volume. It's about having room to be nimbler and make adjustments as quickly as the market changes. A credit union that relies on standard models within a decisioning strategy may want more customized analytics and greater control over its strategies tomorrow. Connect with us With more than three decades of credit expertise and one of the industry's largest data footprints, Experian helps credit unions do more than solve this year's friction. We're helping to build a decisioning foundation that scales, so growth becomes something the system absorbs, rather than something it must be rebuilt around. Explore More

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