The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to 2012. The higher email volume led to a 9 percent increase in the number of online retail transactions and an 18.4 percent increase in overall revenue.
The increase in revenue is likely the result of marketers sending more relevant emails which speak to unique customer needs and reinforces the importance of consistently refining and customizing email marketing strategies.
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