Marketing & Acquisition

“Learn how to learn.” One of Zack Kass’, AI futurist and one of the keynote speakers at Vision 2024, takeaways readily embodies a sentiment most of us share — particularly here at Vision. Jennifer Schulz, CEO of Experian, North America, talked about AI and transformative technologies of past and present as she kicked off Vision 2024, the 40th Vision. Keynote speaker: Dr. Mohamed El-Erian Dr. Mohamed El-Erian, President of Queens’ College, Cambridge and Chief Economic Advisor at Allianz, returned to the Vision stage to discuss the labor market, “sticky” inflation and the health of consumers. He emphasized the need to embrace and learn how to talk to AI engines and that AI can facilitate content, creation, collaboration and community Keynote speaker: Zack Kass Zack Kass, AI futurist and former Head of Go-To-Market at OpenAI, spoke about the future of work and life and artificial general intelligence. He said AI is aiding in our entering of a superlinear trajectory and compared the thresholds of technology versus those of society. Sessions – Day 1 highlights The conference hall was buzzing with conversations, discussions and thought leadership. Some themes definitely rose to the top — the increasing proliferation of fraud and how to combat it without diminishing the customer experience, leveraging AI and transformative technology in decisioning and how Experian is pioneering the GenAI era in finance and technology. Transformative technologiesAI and emerging technologies are reshaping the finance sector and it's the responsibility of today's industry leaders to equip themselves with cutting-edge strategies and a comprehensive understanding to master the rapidly evolving landscape. That said, transformation is a journey and aligning with a partner that's agile and innovative is critical. Holistic fraud decisioningGenerative AI, a resurgence of bank branch transactions, synthetic identity and pig butchering are all fraud trends that today's organizations must be acutely aware of and armed to protect their businesses and customers against. Leveraging a holistic fraud decisioning strategy is important in finding the balance between customer experience and mitigating fraud. Unlocking cashflow to grow, protect and reduce riskCash flow data can be used not only across the lending lifecycle, but also as part of assessing existing portfolio opportunities. Incorporating consumer-permissioned data into models and processes powers predicatbility and can further assess risk and help score more consumers. Navigating the economyAmid a slowing economy, consumers and businesses continue to struggle with higher interest rates, tighter credit conditions and rising delinquencies, creating a challenging environment for lenders. Experian's experts outlined their latest economic forecasts and provided actionable insights into key consumer and commercial credit trends. More insights from Vision to come. Follow @ExperianVision and @ExperianInsights to see more of the action.

As digital borrowing continues to gain prominence, fintech lenders must leverage data and analytics to fuel growth while mitigating risk.

Learn where first-time homebuyers are having the most success securing a mortgage and what you can do to engage this audience.

Check out April's report for a deep dive into the latest economic trends and market insights, including those around income and originations.

Open banking is revolutionizing the financial services industry. But what is open banking and how can you adapt to this new landscape?

Mortgage lenders who connect with Gen Y and Z where they are will be better positioned to serve this demographic and grow their business.

When equipped with the right data and strategies, mortgage lenders can drive growth by identifying and engaging first-time homebuyers.

In March's State of the Economy report, we provide insights into consumer spending, the housing market, originations, and more.

Optimization modeling provides actionable insights that drive decisioning, allowing businesses to achieve their marketing and growth goals.

Lenders who use AI-driven credit risk decisioning can help improve outcomes for borrowers and increase financial inclusion.

This report provides a snapshot of the top monthly economic and credit data, including inflation, the housing marketing, and card balances.

Data-driven marketing insights can help your organization target more accurately and create a better customer experience.

Our Econ to Action podcast series dives into the top economic trends and the implications of those trends in the market. In each episode, we explore the challenges different market segments are facing and how businesses in the segment are navigating the current economic climate. Listen to our host, Josee Farmer, Economic Analyst, discuss these topics with other Experian experts. In a special episode of Econ to Action to commemorate the start of the new year, Josee is joined by three market experts to discuss the 2024 forecast. The experts discuss the broader U.S. economic forecast, according to the Federal Reserve’s SEP (Summary of Economic Projections), as well as the forecasts for the mortgage, collections and national bank market segments. Shawn Rife, Client Executive, returns to Econ to Action with more collections insights, along with new guests Kendall Hellman, Senior Account Executive, Strategic Sales and Rob Rollo, Senior Account Executive, Strategic Mortgage Sales. Watch our first video episode and learn how the 2024 forecast will affect the market. Be sure to go back and catch up on previous episodes on our Econ to Action podcast hub and visit Experian Edge for our latest economic, credit and market insights.  

Using alternative data for credit underwriting is a modern and efficent approach to a risk-based credit approval strategy Read more!

With rapid growth comes an increased risk of fraud, making "Buy Now, Pay Never" a crucial fraud threat to watch out for in 2024.