Data & Analytics

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While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged...

Published: September 24, 2015 by Carrie Janot

As Big Data becomes the norm in the credit industry and others, the seemingly non-stop efforts to accumulate more and more data leads me...

Published: September 9, 2015 by Kelly Kent

According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails,...

Published: May 1, 2015 by Carrie Janot

By: Barbara Rivera Every day, 2.5 quintillion bytes of data are created – in fact, 90% of the world’s data was created in only...

Published: February 25, 2015 by Guest Contributor

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...

Published: December 21, 2014 by Carrie Janot

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......

Published: September 29, 2014 by Carrie Janot

According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...

Published: June 30, 2014 by Stacie Baker

As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...

Published: May 9, 2014 by Stacie Baker

According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...

Published: March 27, 2014 by Stacie Baker

Using a risk model based on older data can result in reduced predictive...

Published: March 6, 2014 by Stacie Baker

The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...

Published: February 5, 2014 by Stacie Baker

As we prepare to attend next week’s FS-ISAC & BITS Summit we know that the financial services industry is abuzz about massive losses from the...

Published: April 23, 2013 by Mike Gross

By: Wendy Greenawalt On any given day, US credit bureaus contain consumer trade data on approximately four billion trades. Interpreting data and defining how...

Published: July 14, 2009 by Guest Contributor

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