Data & Analytics
It’s impossible to capture all of the insights and learnings of 36 breakout sessions and several keynote addresses in one post, but let’s summarize...
Experian’s 2016 Digital Marketer Report reveals the key issues impacting marketers today. 38% of marketers rank knowing customer needs, wants and attitudes as their...
Identity management traditionally has been made up of creating rigid verification processes that are applied to any access scenario. But the market is evolving...
Every portfolio has a set of delinquent customers who do not make their payments on time. Truth. Every lender wants to collect on those...
What is blockchain? Blockchain is beginning to get a lot of attention, so I thought it might be time to figure out what it...
Who will take the coveted Super Bowl title in 2016? Now that we’re down to the final two teams, the commentary will heighten. Sportscasters,...
For marketers, the start of a new year is an opportunity to look ahead....
With Black Friday quickly approaching, a recent Experian study shows online Black Friday searches are already tracking ahead of last year. This October, the...
While marketers typically begin deploying Halloween emails in September, last-minute mailings receive the highest response....
With the holidays around the corner, retailers are getting ready to release their holiday...
While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged...
As Big Data becomes the norm in the credit industry and others, the seemingly non-stop efforts to accumulate more and more data leads me...
According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails,...
By: Barbara Rivera Every day, 2.5 quintillion bytes of data are created – in fact, 90% of the world’s data was created in only...
This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...